ASUS enters Desktop business in India with CM & CG Series
ASUS, the world’s leading motherboard maker, after establishing itself as the No.1 motherboard brand in India has launched its range of desktops in the country. ASUS has released 6 different desktop PCs under its CM and CG Series with models featuring Intel’s H61 to Z68 Chipsets. The complete lineup includes CM6731, CM6731 (i3), Essentio CM6830, Essentio CG8250 (i7), Essentio CG8250 (i5) and ROG CG8565 desktops. ASUS desktops are already available globally in Europe, South America and 7 APAC countries – with ASUS being one of the leading desktop brands in Asia.
About entering the desktop segment Mr. Vinay Shetty – Country Head – Component Business, ASUS India said, “India has huge potential for mid and high-end branded desktops and we are happy to offer our branded desktops with assured quality and service standards that comes to be associated with a brand like ASUS including a robust 2 years onsite warranty. With the launch of the new desktop range we are aiming to lead the market in the niche hi-end gaming and entertainment PCs segment”.
“ASUS ROG Tytan, high-end gaming desktops with advanced options like single button over clocking will be very attractive for buyers interested in hardcore HD gaming experiences supporting up to three displays in 3D”, added Mr. Shetty.
Initially ASUS’s desktop PCs will be available in tier one and tier two cities. The range will be sold with the help of its channel network and some strategic tie ups with LFRs and retail stores. The channel promotion planned for the new product line includes a 25-city road show for channel partners to feel and experience the product and launch it successfully in the Indian market. The new range of desktops starts from Rs. 20,587/- (excluding taxes) to Rs. 1,07,588/- (excluding taxes) without monitor and other peripherals.
ASUS Essentio CM Series desktops is essentially a collection of Asus branded products put together in a nice, pre-built PC that is aimed at casual PC users who don’t have the time or the expertise to build their own rig.
The CM6830 comes with the all-new 2nd generation Intel® Core™ Processors and ultra-fast DDR3 memory for rapid multitasking. The smart processor automatically delivers extra performance on-tap with Intel’s Turbo Boost technology 2.0. It gives cinematic experience once connected to a HD monitor or TV with the HDMI™ port and one can enjoy 7.1 surround sound with high-quality integrated Realtek High Definition Audio. Ultra-fast USB 3.0 transfers data up to 10X faster than USB 2.0 while remaining fully backward-compatible. It also has native SATA 6Gb/s for up to twice the delivery throughput of regular SATA and improved scalability.
Inspired by ancient and modern armor from both Eastern and Western cultures, CG series opens a new chapter in gaming hardware design. CG Series not only look bullet proof, but also incorporates an arsenal of features which makes it one the most stable and secure gaming PC ever.
The ROG Tytan is a fully loaded powerful gaming desktop featuring instant overclocking options. It is inspired by ballistic missile submarines, with each element created exactly according to its purpose: domination over your enemy. It is the world’s most powerful gaming desktop with NVIDIA® GeForce® GTX 590* with up to 3GB of DDR5 graphics memory.
ROG Turbo Gear instantly shifts between 3 overclock modes. It increases performance with the optional Intel® Core™ i7 2600K processor, unlocked and overclocked to 4.6 GHz, while the DEFCON indicator shows system readiness with blue and red LED lights. The ASUS XONAR sound card is powered by Dolby Home Theater technologies, and delivers up to 35 times cleaner audio quality (116dB SNR) than most on-board audio (85dB SNR) solutions. The cutting edge graphics and optional 3D technology combine to create an immersive experience that puts you right in the game. These high-performance graphics options are intended for hardcore HD gaming experiences supporting up to three displays in 3D.