Zenga TV, pioneer in Mobile TV today announced that Live and Video on Demand Mobile TV has set new viewership records in the year 2011. Zenga TV achieved a phenomenal 421 million video views across different channels compared to less than 150 million video views in 2010.

Commenting on the success, Mr. Shabiir Momiin, CEO, Zenga TV, said, “The phenomenal following that Zenga TV content ranging from Mobile TV, Video on Demand and even the latest launch WEB TV has garnered is truly inspiring. I would specially like to congratulate our channel & content partners and advertisers for showing faith in this new platform and encouraging our growth for a truly rewarding partnership. To thank our loyal viewers who have made this success possible, I would like to promise them even more compelling content and service in the year 2012. I would also like to extend my special thanks to content partners, especially Team Viacom 18 for their support and I am pleasantly surprised with their deep knowledge of the latest technology and vision for the future in the digital space.

Highlighting the ingredients for success, Mr. Vikramjiet Roy, Director, Zenga TV, said, “Our focus on delivering the best quality streaming and optimal content presentation and pricing was the key to this growth in viewership. The Zenga TV team worked non-stop to make sure that a glitch free service was constantly delivered and I thank them for this unrelenting effort.