launches new products section

In its continued endeavour to help SMEs promote their products online and connect with buyers,, India?s largest B2B Marketplace, has recently launched a new products section entirely dedicated to promote products at the global level. The section which can be accessed through, will not only help manufacturers and suppliers gain maximum visibility for their products, but will also help the buyers in finding the right product and suppliers’ information with only a few clicks.

Through this section, visitors can easily browse the products listed under several categories and sub-categories. Each product carries its detailed information/specification along with suppliers? information, contact details and the option to send inquiry to multiple companies. The section showcases best offers / deals, featured products and provides the facility to post new products, browse related products categories, trade leads and post buying requirements. There is also a search option to directly search for products one is interested in.

“This is first time that any B2B portal has come up with the idea to display products in the form of an image gallery. Our idea was to make a section that entirely focuses on products and gives maximum and correct information to the buyers,” Bikky Khosla, CEO of said.

On being asked, what is unique about this section and how the information provided is different from other B2B portals, Khosla said ?our products section give users the option to easily filter the listed products (results) based on various criteria like trusted companies and companies holding standard certification. The user can also change the Image Gallery View to List View with a single click and send multiple inquiries by sms or email.? ?We want SMEs to explore every market across the globe and we will continue with our efforts,” he added.

The section looks promising and is designed to promote products manufactured by SMEs and MSMEs among global buyers. In a nutshell, the section has been successful in showcasing all products manufactured or supplied in any geographical region. Moreover, products from different industries can also be found at a single place in neatly demarcated sub-categories. All in all the section comes across as a platform where buyers can find suppliers and suppliers too can effectively promote their products.

According to Khosla, a lot of research has been put into the making of this section based on user experience and feedback. “We have tried to keep buyers perspective and a better user experience in mind”, he said.

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