Dell launches “Back2School” offer
Delivering on its promise to offer the maximum value in education and entertainment, Dell today announced the launch of its “Back2School” offer. The Back2School offer focuses on families and students who are preparing for the new school year. Upping the cool factor for school-going students across the country, Dell has launched its range of consumer desktop computers with specially designed Disney Pixar ‘Cars 2’ branding. The Back2School offer is for the period beginning May 24 till the end of July and is available on the Dell Inspiron 560 and 580 Desktop models, the Inspiron All-in-One series and the XPS Desktops, creating an exciting start to the new school year with a variety of Disney Pixar ‘Cars’ branded merchandise for the Back2School crowd.
During the offer period consumers who purchase the Inspiron 560 and 580 Desktop models will receive a ‘Back2School’ gift collection of six ‘Cars 2’ stickers, the original Disney Pixar ‘Cars’ movie DVD and a limited edition ‘Cars’ widget CD containing a whole range of ‘Cars’ wallpapers and videos. Consumers who plan to purchase the Dell Inspiron All-in-One desktop or XPS desktops will, in addition to the ‘Back2School’ gift collection, get a ‘Back2School’ kit that includes a Disney Pixar ‘Cars 2’ branded school bag, tiffin box, water bottle, notebook and pencil box.
Commenting on the initiative, Mr. P. Krishnakumar, Executive Director – Marketing, Consumer and SMB, Dell India said, “The “Back2School” campaign is geared towards encouraging school children to adopt technology and utilize its potential in exploring and widening the scope of learning. Dell has always worked towards revolutionizing education through technology and through such offers; we want to make going back to school really exciting for students.”
The desktops are available at Dell India, Dell Exclusive Stores and Dell registered retailers in over 250 cities across India.
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