Yatra.com, India’s leading online travel company, and Sony Ericsson, the best-known communication entertainment brand, have come together to launch a new mobile phone application, ‘Travel Buddy’, which will allow Sony Ericsson Xperia users to book tickets anytime, anywhere. An easy-to-use application, Travel Buddy is the perfect companion for those who are on the move, and constantly on the lookout for the best travel deals. Users will be able to book tickets and make payments instantly through a secure connection. This new application will allow Yatra.com to exclusively promote and sell domestic and international flight tickets to consumers using the Sony Ericsson Xperia family phones in India.

The built-in application is easy to use with a quick turnaround time. It provides essential travel information such as flight search, seat confirmation, itinerary review, passenger information, secure payment and booking confirmation. Also, as a regular user of the application, one can save a master passenger list of up to 20 people and even store the details of 5 cards that are used for payments on mobile. Thus, the customer doesn’t have to enter the passenger or card details every time he makes a new booking.

While the application is pre-installed in the new Sony Ericsson mobile handsets,Yatra.com and Sony Ericsson are also offering an introductory discount of Rs 100 on every booking made through the Travel Buddy.

Speaking on the alliance, Pratik Mazumder, Head Marketing & Strategic Relations, Yatra.com said, “We are excited to partner with Sony Ericsson, which is a world renowned mobile brand. It is a unique selling proposition fitting perfectly in Yatra’s ongoing endeavor to provide customers with newer and better products. With Yatra’s partnership with Sony Ericsson, we offer this innovative application to the customers that will swiftly book their flight ticket with considerable ease.”

For Sony Ericsson, this partnership is another means of enhancing user experience. Besides providing consumers with signature Timescape and Mediascape, which offer unrivalled integration of social media services and a rich graphical user interface, the company is making everyday life simpler for its users as well. According to Anurag Kontu, Marketing Head, Sony Ericsson, “As a communication entertainment brand, we believe that consumers want the convenience of accessing personalized content whenever, wherever. Keeping this in mind, our partnership with yatra.com is another way to show our users that user experience is our USP. While this application is currently available on the new batch of Sony Ericsson X10, we will also provide our current X10 users a link to download this application.”