New BooksOnBoard technology knocks down iPhone eBook barriers

Reading a bestseller on the Apple iPhone just got significantly easier. Two major barriers to eBook adoption collapsed today with the public launch of BooksOnBoard’s new Qik Clik(TM) technology for the iPhone and iPod Touch.

“With this advance, format guesswork and long checkout forms go the way of analog TV, truly making eBooks available anytime and anywhere for iPhone owners,” said Bob LiVolsi, CEO of BooksOnBoard (

Qik Clik(TM) technology gives iPhone and iPod Touch customers a quick, one click checkout experience at BooksOnBoard, and takes only three clicks from eBook selection to download, automatically doing the format selection for them. And registered customers have no checkout forms to complete after their first purchase — no credit card information, no name and address, just a single click.

According to Neelan Choksi, Lexcycle/Stanza COO, “I am very impressed. The BooksOnBoard team deserves a huge amount of credit. They have taken the Stanza catalog format to a new level and greatly improved and streamlined the eBook customer experience.”

To access their eBooks, customers must have Lexcycle’s free Stanza application downloaded from the iPhone App Store.

“Our Qik Clik technology provides a secure, customer friendly eBook experience on the iPhone and iPod Touch — with the fewest possible clicks,” says Marwan Hassoun, BooksOnBoard CTO. “This is only the beginning. Our eco- friendly technology roadmap will continue to make eBooks easier for customers to access and read. We plan to expand the technology and make it available on almost all mobile devices very soon.”

Harlequin Enterprises Vice President of Digital and Internet, Brent Lewis, said, “We know that more and more readers value the convenience of their mobile device, so BooksOnBoard’s launch of a user-friendly mobile website for iPhone is a timely and welcome addition to eBook purchasing options.”

Bestselling author Jess Dee reflected the response of many authors when she said, “I’m thrilled to be a part of this innovative venture. Congratulations to BooksOnBoard for the launch of their new iPhone interface.”

Jane Porter, acclaimed author of Flirting with Forty, said, “An exciting new way to buy your books today! I’m a fan.”

Added Renee Bernard, popular author of A Rogue’s Game, “With BooksOnBoard and my iPhone, there isn’t anything else I need to take with me! It’s the best of both worlds and I’m thrilled to have the world’s largest selection of books at my fingertips wherever I go!”

According to Mike Smith, Executive Director of the International Digital Publishing Forum (IDPF), the trade and standards association for the digital publishing industry, “It is good news for customers that non-DRM format EPUB titles are also part of the BooksOnBoard offering for the iPhone, allowing readers to experience the interoperability of EPUB between devices and reading applications.”

Tagged as: booksonboard, eBook, iPhone, iPod touch, qik click

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