BlackBook Media Corp. (BBook.com) today announced the release of version 2.0 of The BlackBook Mobile Guides iPhone application - the ultimate insider curated database of restaurants, nightlife, hotels & shopping in 28 fashionable international cities. The fully-upgraded application includes substantially increased functionality including expanded filtering, keyword search, and interactive maps for instant information and reviews and shopping for New York, Los Angeles, and St. Barts.
In addition to BlackBook’s renowned editorial staff giving users access to search restaurants, bars and clubs in 28 fashionable cities worldwide, the update allows users to search for shopping venues in New York, Los Angeles and St. Barts. BlackBook worldwide, local editors have filtered out the clutter and narrowed down the listings to those places worth checking out!
In addition to the GPS “near me” functionality, users have the ability to sort their preferences by city, neighborhood, cuisine, price, type (e.g. dive bar or posh sips), vibe and the list of BlackBook’s editor’s features. Users can sort by features for restaurants including “Late Night Bites”, “Celeb Sightings” and “Euro Trash Warning” and for bars & clubs including “Live Music”, “Better After Midnight”, and “Happy Hour Standout.” The new interactive maps enable users to plot their results in relation to where they are, provide instant information and reviews, and provide door-to-door directions.
“The ability to deliver our local restaurant, nightlife and shopping content on the mobile device to the BlackBook user on-the-go is the ‘killer app’ for our guides,” commented Ari Horowitz, BlackBook CEO. “The additional functionality that we will deliver to directly connect venues with our insiders in real-time is a game changer. This is a big step forward in the mobile revolution becoming an even bigger part of our lives.”
The BlackBook Mobile Guides iPhone application is the most recent effort by BMC to bring BlackBook’s authoritative and irreverent guide listings directly to users in ways that best suit their digital lifestyles. It is currently available for free on Apple’s iTunes Application store.