Nokia has decided to launch its first touch screen phone in India in the third week of November. The Finnish handset major will position the phone, ‘Nokia 5800’, under its music platform ‘XpressMusic’ series and likely to price it at sub-Rs 20,000.
The model has just been unveiled globally and pegged by analysts as the iPhone killer.
Talking to ET here on Saturday, Nokia India managing director D Shivakumar said the company expects this phone will create the market for touch screen devices in India. “What iPhone did was to bring the touch element to a multi-media converged device. Since we are already the leader in converged devices in India, Nokia 5800 will be a revolutionary launch from our stable,” he said.
Industry circles feel the price of Nokia 5800 will play a major role in garnering market share, since the recent spate of touch screen phones like Apple’s iPhone and Samsung’s Omnia are priced more than Rs 30,000 in India. “Our touch screen bet will have the latest features and will be packed with music,” said Mr Shivakumar.
The Nokia 5800 features a 3.2 megapixel camera with Carl Zeiss lens, a virtual QWERTY keyboard and offers all the music essentials - graphic equaliser, 8GB memory, support all digital music formats and built-in surround sound stereo speakers.
Post launch of this handset, Nokia intends to study consumer behaviour towards touch screen phones in India. “We have to study what are some of the key features which Indian consumers aspire for in a touch device. Based on this feedback, the company will decide on building a portfolio of touch screen devices in India,” said Mr Shivakumar.
Britain’s Got Talent winner George Sampson entertained those waiting in line for the new phone. The 15-year-old danced a specially choreographed routine on a floor which lit up as he stepped across it, echoing the 5800’s touch screen technology.