Friday, October 17, 2008

Bharti Airtel to Deliver Next-gen Interactivity on its DTH Service

Tagged with: Bharti Airtel, DTH, Infosys, telecom services provider
Wednesday, October 15, 2008, 15:03

Bharti Airtel, India’s leading integrated telecom services provider, today announced it has entered into an innovation and technology partnership with Infosys Technologies Limited (Infosys) to deliver superior customer experience to the customers of Airtel digital TV, its Direct-To-Home (DTH) TV service. As part of its Digital Convergence Platform, Infosys will provide a suite of products including devices, application servers and interactive applications that will focus on providing an enhanced digital lifestyle to Airtel digital TV customers.

Airtel’s revolutionary digital TV technology in combination with Infosys’ Digital Convergence Platform will bring digital lifestyle applications offering interactivity and personalization into the living room. This will include interactive and non-intrusive applications like widgets that can be invoked by the user to view relevant and customized information. For the first time in the country, TV-viewers will now be able to access local city information through interactive applications such as iCity, enjoy hassle-free Internet-like experience on their televisions with iNet, and get live and personalized stock quotes, breaking news, horoscopes, cricket scores and shopping deals in the city without interrupting their TV-viewing experience. With this path breaking offering, Airtel digital TV customers will also have select websites packaged suitably for TV-viewing, in an application called tPortal. In addition, a host of other innovative applications are slated for release over a period of time.

Speaking on the occasion, Mr. Atul Bindal, President - Telemedia Services, Bharti Airtel said, “Airtel is delighted to partner with Infosys to offer cutting-edge interactive applications on Airtel digital TV - its DTH TV service. This is in line with Airtel’s commitment to innovate and deliver the best technology available to its customers. Through this partnership with Infosys, Airtel aims to revolutionize the TV-viewing experience and usher in the future of television into the country.”

Commenting on the uniqueness of the underlying technology, Mr. S.D. Shibulal, Chief Operating Officer, Infosys said, “At Infosys, we are focused on helping our clients compete effectively by creating a distinct product experience for their customers. The Airtel digital TV is an example of this focus. The technology platform that powers Airtel digital TV brings the potential that computers offer to our television sets. In addition to entertainment, it is now possible to experience interactive information services and engage in transactions using regular TVs. This technology also makes it possible to have a converged consumer experience across devices like televisions, computers, smart mobile phones and digital music players. The availability of these services in the Indian market marks a significant milestone – the transformation of the idiot box into a smart box.”

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