Panasonic launches Beauty Care and Camera range!
Panasonic, the global leader in innovation and technology revealed a novel range of Camera and Beauty Care products targeted to entice the stylish and tech savvy new generation of consumers. The glittering launch, with strong celebrity presence showcased the products that fit seamlessly into the passions and aspirations of today’s youth. The Beauty Care Range boasts of stylish and fashionable beauty products that offer a convenient grooming option for today’s trendy youth. The new range of Panasonic Lumix Cameras create a new photo-culture in the digital era and offer revolutionary one ‘touch screen’ and ‘tough’ technology that offers a complete line up for first time users to professionals. The newly launched Ultra Compact Dual Camera comes with an inbuilt 16 megapixel still camera, promising blur-less image and quality. The launch showcased the most appealing line-up of Panasonic products, which keeps pace with the fast-changing contemporary lifestyle of the GenNext consumer, both in terms of stylish appeal and technology innovation.
The beauty care range offers styling products that offer a radical makeover and salon like finish, while being extremely user friendly. Compact, easy to carry and offering a variety services from slick hair styling to basic grooming, these products offer an attractively priced grooming option which is comfortable, stylish and fashionable. Enhancing not just the beauty and grooming range, but also adding a new dimension to photography, Panasonic has introduced revolutionary new technology in its cameras.
The beauty retouch technology allows basic re-touch art finishing and stylistic elements to be added to a captured image. This in itself offers a dimension of possibilities to the way images are taken and allows users to literally put their ‘best face forward’ even with the most spontaneous photography. Also tapping into the psyche and aspirations of young consumers are the tough cameras which come with a variety of features friendly for adventure sports from deep sea diving to hiking in the hills.
The beauty care products and camera range was launched at a glittering event, which captured the brand attributes perfectly in a theme which integrated stylish, comfortable and fashionable under one roof. Three dazzling divas, Jacqeline Fernandes, Kajal Aggarwal and Koyel Mullik represented the Panasonic beauty products in a creative representation of the “Girl Next Door”, adding to the style quotient of the young consumers of today. Renowned fashion and hair stylist Jawed Habib also added a touch of glamour to the event by styling the three beauties, using the beauty care range. Panasonic announced ace photographer Atul Kasbekar as the ambassador for its unique ‘style meets substance’ Camera range. Reflective of a ‘New Lifestyle’, the celebrities are youth icons and represent the aspirations of youth from different regions of the country.
Speaking on the occasion, Mr. Daizo Ito, President Panasonic India, said, “Panasonic has rigorously researched consumer needs in order to deliver revolutionized meaningful innovations based on unique insights. Panasonic has launched the new Cameras, Beauty and Health products in its endeavor to address Gen Next consumers’ need to style, look and feel their best. This adds a further dimension to the brand which has already made inroads into the countless lifestyle aspects of the Indian consumer.”
Mr. Manish Sharma, Director, Marketing, Panasonic India revealed the Panasonic marketing strategy behind the new product launch, “We have smartened up our entire range of personal care appliances. There is a growing trend among youth to look good and their increasing spending power is some of the factors that make us focus on this category. As Panasonic is actively poised to strengthen and widen sales and distribution network in India, this event is a fantastic platform to showcase our new range of products for personal consumption to our trusted partners and industry experts”, he added further.
The three celebrities, Jacqueline, Kajal and Koyel will also be the part of a national level campaign to promote the brand and the product, reaching into the hearts and homes of millions of aspiring young girls ‘next door’.
The ‘Girl Next Door’ campaign will also be launched across the nation. This concept embodies the tribute to the ‘Girl Next Door’ who represents the essence of Panasonic’s beauty products, and is a young consumer exposed to global influences and looking for the best that technology can offer. Panasonic shall set up display and retail points by way of distribution extensively across the country for these products. A select range shall also be promoted through “alliance partners” Modicare, one of the Ieading direct selling companies in India. As a part of the strategic alliance signed early this year, Panasonics’ products will be sold through Modicare’s vast network of 40 centers spread across 2700 cities.
The new ramped up product range and distribution network aims to reach out to the young consumer truly bringing them ‘ideas for life’.