collaborates with Ubisoft® on an innovative video game concept

Style Lab™ Jewelry Design, a new video game for Nintendo DS™ and Nintendo DSi™ allows girls to design a variety of jewelry pieces using a range of gorgeous colored beads and charms that are all based on actual items offered on Using the DS stylus, girls can create earrings, necklaces, bracelets, cell-phone charms and bookmarks. Players can display their unique in-game creations by uploading their finished design on, Ubisoft’s online extension for the Style Lab video games. Players will have the option to order and purchase their finished design from and own and wear their in-game jewelry creation in real life. has been a destination for beaders and crafts people on the Internet for the past 10 years where they have been able to purchase high-quality products and browse a Learning Center providing free jewelry designs and inspiration to create beautiful objects. Now has taken this a step further and has worked with Ubisoft and game developer 1st Playable Productions to help provide the content necessary to make Style Lab™ Jewelry Design a successful new DS game targeting the aspiring young jewelry designer.

“The capability to turn a virtual jewelry design into a physical piece of jewelry is a real breakthrough,” said Michael Hervieux, Chief Operating Officer. worked closely with Ubisoft and 1st Playable Productions to select jewelry components and create templates that would ensure each player’s custom design could be made into a quality piece of jewelry that closely matched their in-game design. With this innovation, players can now create custom wearable jewelry for themselves or to give to friends and relatives for a truly one-of-a-kind gift experience. They can even share these designs with others who might like to purchase them. The manufacturing of each jewelry design will occur at’s facility in Gig Harbor, Wash.

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