Thursday, October 2, 2008 launches matrimony services on Airtel

Tagged with: airtel,, Consim, GPRS, Internet, services, WAP portal
Tuesday, September 30, 2008, 12:41, India’s most trusted matrimony portal with over 12 million registered members today announced the launch of matrimony services on Airtel, India’s leading mobile telecom service provider with over 77 million subscribers.

BharatMatrimony services are now available on Airtel Live, India’s largest WAP Portal. Airtel subscribers can access the matrimony services with GPRS enabled handsets across the country. has customized its services for Airtel Live keeping in mind the unique needs of the mobile users. Access to the service is absolutely free; there are no charges for activating the service or browsing the portal. Subscription is priced at Rs 20 per week, whereby subscribers will get to view unlimited profiles and can access 2 contacts free of cost.

“At CONSIM, we are constantly looking to create innovative platforms beyond the internet for delivering our services to a wider range of consumers. Airtel with its huge market share and largest WAP portal is a perfect platform for us to serve the rapidly growing mobile users in India - said Murugavel Janakiraman, Founder & CEO, Consim Info Pvt Ltd.

“We have been working with the Airtel team for almost six months to understand their customers’ needs and deliver a product that would have appeal and hence drive adoption. Another interesting feature is that we have integrated this with our web offering, thus allowing both sets of customers to seamlessly interact across mediums”, added Murugavel Janakiraman.

“BharatMatrimony on Airtel is a step in the new direction to add value to our customers. We believe that Airtel is the mobile partner of choice to reach customers that are hitherto unavailable to on Internet. We are confident that the service will help many prospective brides and grooms across the country find suitable life partner,” said Sanjay Gupta, Chief Marketing Officer, Airtel.

A pioneer and market leader of matrimonial services in both online and offline space, BharatMatrimony is constantly striving to better its services with changing times and technology. was the first to launch matrimony services through a SMS portal in 2004.

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