Alienware Arena Invades India
Alienware Arena™, Dell’s community site for PC gaming and technology enthusiasts, today announced its expansion in India to offer Indian gamers a one-of-a-kind PC gaming experience, and the opportunity to connect, interact and compete with serious gamers across the world.
Alienware has a rich history of innovation and delivering solutions that delight gamers and performance enthusiasts around the world. Since its acquisition by Dell, Alienware has expanded to provide award-winning gaming systems to a global fan base. India joins other regions like North America, Asia Pacific, Europe and Latin America, where the Alienware Arena™ community provides gamers the opportunity to interact socially, compete with one another, and stay up to date on the latest game releases. Members can connect with the best gamers out there, meet and compete against rival gamers either online or at special events, in head-to-head and team tournaments for opportunities to win cash, high-performance Alienware gear, or simply join discussions about their favourite existing and upcoming PC games.
In a drive to extend the ultimate gaming experience to enthusiasts everywhere, Alienware Arena™ now hosts PC gaming promotions and community activities in 10 countries worldwide, thereby creating one of the largest organized PC gaming communities in the world.
Speaking on the occasion, Mr. P Krishnakumar, Executive Director – Marketing, CSMB, Dell India and Mobility APJ said, “We have had tremendous response from PC gamers worldwide to engage in the Alienware Arena™ community. With over 1,000,000 gamers already registered with a free member account, we are excited to grow into one of the largest and most influential communities in the entire industry. India is quickly becoming a key emerging destination for game development. With the number of PC gamers in India rapidly growing, we hope to connect this community on a single platform and offer them the experience and benefits of being a part of a global gaming network”.
The Alienware brand has grown significantly over the last five years as part of the Dell family and is now available in over 20 countries worldwide. In India, Alienware is available at Dell Exclusive stores and major large format retail stores across the country. In July 2010, Alienware launched its first Alienware Exclusive store in Bangalore that displays the entire range of Alienware offerings. Located alongside the Alienware retail store is the “Alienware Spaceship”, an exclusive Alienware Gaming Zone, which is the first of its kind in the world. The gaming zone offers the latest computing technology with mind blowing graphics and matching layout designed to offer customers an out of this world, extreme gaming experience.