Panasonic Corporation, the global leader in innovation and technology, today announced a strategic alliance with Modicare, one of India’s leading Direct Selling Companies. The agreement, signed between Mr. Daizo Ito, President, Panasonic and Mr. Amrish Roy Anand, CEO, Modicare will further strengthen Panasonic distribution network and reach in India.

As part of the agreement, initially, select Panasonic personal care products will be sold through the vast Modicare network of 40 centres spread across 2700 cities. The current tie-up will have a few products from the beauty care and home appliances range.

Speaking about the alliance with Modicare, Mr. Ito said “We are glad to partner one of the Ieading direct selling companies in India. It is our constant endeavor to bring solutions to Indian families that enhance and improve their quality of life, by offering best in class products through a strong distribution network. Alliance with Modicare is another step in this direction.”

Mr. K.K.Modi, Chairman, Modi Group of Companies, shares that “We launched Modicare in India to provide an alternate source of income to many. We are the first Indian company to do so and have been very well accepted. The company is on a sound footing and continues to expand its footprint in India and in different geographies. With a professional team of managers I am confident that the company is on the right path to success.”

Modicare Ltd is extremely positive on the growth of the Modicare multi level marketing, with a complete makeover to the brand. He stresses that “Modicare offers equal opportunity to all who wish to participate in this direct selling business. It provides a platform to earn unlimited additional income by building a network of people and helping them to succeed in the business. With 15 years of existence and a strong national presence we have grown year on year with the support of dynamic and loyal Modicare consultants. The unique range of products with a blend of ‘Nature and Science’ is there to satisfy everyday needs of each household. These products are very competitively priced. The fast expanding product portfolio across various categories will make us a brand to reckon with! The strong foundation will help us grow in leaps and bounds in the coming years.”