Aircel and introduce first social gaming to mobile customers in India

Aircel, the fast-growing Pan-India telecom operator, with a subscriber base of over 36 million and, India’s leading social gaming and networking website have introduced First Social Gaming to Mobile Customers in India.

Aircel & will offer, Great Indian Parking wars on the Aircel Pocket Internet, which will further expand to a catalogue of Games. The customers can log on to these games via their Facebook ID or ID.

Mr. Gurdeep Singh, COO, Aircel, said, With first Social Gaming on your Mobile Phones the intent is to drive innovation at the convergence of Games and Social Platforms while you are on the move. It is our endeavor to offer our consumers exciting and engaging opportunities such as gaming and staying socially connected anytime, anywhere.

In Great Indian Parking Wars, users role play as owners of a street and they are encouraged to role play and do tasks along with their friends. Tasks further drive points for the users and hence a leader board that drives competition amongst friends. The key aspect here is that the social application acts as a catalyst for users to come back and pull friends to the social network every day. These games act as conversation starters and makes relationships in the social context more valuable.

The game dynamics allow the users to add friends to their network, buy new cars, issue challans to cars parked on their street, block parking areas on others  streets and lots of such interesting in-game activities which keep the user glued to the game at all times. The games do not require any downloads, and are Free-to-play for the users where there are no subscription charges involved.

To access these games, users just need to visit Aircel Pocket Internet on their WAP-enabled handsets.

Tagged as: Aircel,, mobile customers, social gaming

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