Samsung with Sprint unveils “green” device Samsung Restore

Sprint (NYSE: S) and Samsung Telecommunications America (Samsung Mobile), the No. 1 mobile phone provider in the United States1, continue to lead the wireless industry in providing eco-friendly wireless phones with today’s unveiling of their second “green” device together – Samsung Restore™. Samsung Restore features the award-winning Sprint One Click customizable user interface and offers environmentally conscious customers the perfect blend of technology with an environmentally friendly design.

Samsung Restore will be available this summer in all Sprint retail channels including Sprint Stores, .sprint.com/”>www.sprint.com and 1-800-SPRINT1 for $49.99 with a new two-year service agreement, after a $50 mail-in rebate (taxes and surcharges excluded). For more information, customers can visit www.sprint.com/restore.

This is the third eco-friendly phone for Sprint, joining a host of eco-friendly accessories and programs already in place by the company. Samsung Reclaim™, announced last year, was the first phone in this country with components partially constructed from bio-plastic2 materials. Made from 80 percent recyclable materials, Reclaim recently received the Best of Green: Best New Cell Phone Award in the Science and Technology category by TreeHugger.com.

Sprint ranked highest among all U.S. telecom companies and #15 overall on Newsweek’s Green Rankings, with a series of new environmental initiatives and green innovations. Sprint also scored highest among U.S.-based national wireless companies on theCarbon Disclosure Project’s (CDP) 2009 Global 500 Report on carbon disclosure.

”Samsung Restore qualifies for the Sprint Eco-Logo and builds on Sprint’s commitment to leading the wireless industry in environmental responsibility,” said Kevin Packingham, Sprint senior vice president-Product Development. “We had great success with our first eco-friendly device, Samsung Reclaim, and have found that consumers want eco-friendly devices without sacrificing technology. Restore provides both and continues Sprint’s great environmental commitment and legacy.”

Samsung Restore is a full-feature messaging whiz, offering a slide-out, full QWERTY keyboard with optical joystick, 2.0 MP camera and camcorder, MP3 player with microSD card slot (supports up to 32GB; 2GB card included in the box), Stereo Bluetooth® wireless technology, access to Sprint Family Locator, Sprint Football Live, Sprint Navigation and Sprint TV3. Customers can easily e-mail or send texts to their family and friends in a flash. Samsung Restore will be available in two vibrant colors – Midnight and Limeade.

“Samsung Restore follows the success of Samsung Reclaim, our first eco-friendly device with Sprint,” said Omar Khan, chief strategy officer for Samsung Mobile. “Restore builds on Samsung’s overall commitment to the environment, which includes developing devices with eco-friendly components, including casings, reduced and recyclable packaging and Energy Star qualified chargers. Restore offers users an impressive feature set and stylish design ideal for multiple messaging capabilities.”

Earth-friendly design
Samsung Restore and its packaging are designed with environmentally responsible components:

- The outer casing contains 27 percent post-consumer recycled plastic and the handset as a whole is 84 percent recyclable.

- Restore meets strict RoHS standards and only has low levels of environmentally sensitive materials (PVC, BFRs, Phthalates, Beryllium).

- The device is powered by an Energy Star Version 2.0 qualified energy efficient charger (level V); with standby power loss less than 30mW.

- The packaging is 100 percent recyclable, featuring a cardboard box made from 70 percent post consumer materials and printed with soy ink.

- The paper manual has been replaced with an online user manual, which users can access once the device is available this summer.

Restore comes pre-loaded with Sprint’s One Click Green tile, giving users instant access to a collection of green, earth-friendly information and tips, including: Best of Green, a well-rounded collection of information to inspire a greener lifestyle, and Planet Green, providing tips and information to help make your life a little greener. Samsung Restore includes a unique typographic default ringer with a song called “Mother Earth.” It also comes pre-loaded with eco-oriented ringers and screensavers.

Continuing Sprint’s Green leadership
Sprint CEO Dan Hesse outlined Sprint’s “green” product vision in August 2009, when he announced Samsung Reclaim. Since that time, Sprint delivered a set of environmental specifications for future consumer devices to all of its device manufacturers, and then went further, developing Sprint Eco-Criteria and an Eco-Logo to indicate devices that meet a more rigorous set of Sprint environmental criteria. The criteria supports Sprint’s “green” product development vision and evaluates device characteristics in terms of their use of environmentally sensitive materials, energy efficiency, lifecycle management, sustainable packaging, eco-applications and eco-innovation. To learn more about Sprint’s Eco-Logo and Eco-Criteria, please visit the Product Responsibility section of Sprint’s Corporate Responsibility site.

As an industry leader in the reuse and recycling of wireless devices, Sprint has an aggressive, industry-first goal of reaching a 90 percent phone collection rate for reuse and recycling compared with annual wireless device sales by 2017. Sprint’s recently expanded Buyback program gives a financial incentive for current and new Sprint customers to trade in any eligible cell phone, regardless of manufacturer or carrier. Customers buying Samsung Restore receive a Sprint recycling envelope in each box, making it simple for them to recycle their old device and accessories responsibly.

Designed to boost U.S. wireless recycling rates, Sprint’s Buyback program offers an instant account credit to current and new Sprint subscribers who turn in up to three eligible wireless devices, per active line of service. More than 900 wireless devices are eligible for an instant account credit from Sprint. Device credits range in value from approximately $5 to more than $300, depending on the make and model of the device being turned in. To learn more about wireless recycling visit the Sprint wireless recycling Web site.

For just $69.99 per month, Sprint’s affordable Everything Data 450 plan with Any Mobile, AnytimeSM pairs nicely with Samsung Restore to give customers on the Sprint network unlimited nationwide calling to or from any U.S. wireless phone, unlimited text and picture messaging, unlimited Web, e-mail and social networking, and unlimited GPS navigation for the same price AT&T and Verizon charge for unlimited talk only (pricing excludes surcharges and taxes).

Sprint Everything Data plans automatically enroll customers in the Sprint PremierSM loyalty program, whose benefits include annual device upgrades on the primary line, discounted accessories, six-month plan checks and ”just-because” perks. Existing Sprint customers can switch to an Everything Data plan without extending their service agreement. New lines of service require a two-year service agreement.

Additionally, the Sprint Free Guarantee gives any customer opening a new line of service the chance to try Sprint for 30 days. If a customer isn’t completely satisfied, they can get reimbursed for the device purchase and activation fee, get the early termination fee waived, get a full refund for service plan monthly recurring charges incurredand get all associated taxes and Sprint surcharges associated with these charges waived. Sprint will waive the restocking fee for new customer exchanges as part of this policy.

The Sprint Mobile Broadband Network (inclusive of data roaming) reaches more than 278 million people, 18,900 cities and 1,855 airports. The 3G Sprint Mobile Broadband Network (inclusive of data roaming) has more than twice the coverage of AT&T’s current 3G network and more than 10 times the coverage of T-Mobile’s current 3G network, both based on square miles4.

For more information on Sprint programs which protect the environment, go to www.sprint.com/green, or follow @SprintGreenNews on Twitter.

Tagged as: green device, Samsung, samsung restore, sprint

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