HTC Corporation (TAIEX: 2498; “HTC”) today launched the HTC Tattoo™, an Android-based phone that brings broad personalization to the masses. HTC Tattoo is the first phone that can be customized inside and out. With its distinct design and ability to personalize all aspects of the phone, from its hardware to its applications and content, users will be able to express themselves and create their own individual mobile experience.

HTC Tattoo is the second phone to embody HTC Sense, a mobile experience focused on putting people at the centre by making your phone work in a more simple and natural way. Designed by listening and observing how people live and communicate, HTC Sense revolves around three fundamental principles- Make it Mine, Stay Close and Discover the Unexpected.

As part of its initiative to encourage internet access through mobile devices, Vodafone Essar, one of India’s leading cellular services providers, has announced an exclusive offer with this launch. Vodafone customers who purchase an HTC Tattoo phone will get an exclusive offer to browse the internet and download 20MB of data per month free for a period of 3 months. This will provide consumers greater freedom to connect and enjoy media and all the exciting applications on Vodafone’s high speed 2.75G EDGE networks. Vodafone’s exclusive offer is available to its customers across the country on purchase of the HTC Tattoo phone till 31 January, 2010.

Said Mr. Kumar Ramanathan, Chief Marketing Officer, Vodafone Essar, “We are delighted to provide this exclusive offer to our customers. We recognize devices like the HTC Tattoo enable greater internet connectivity and heavier data usage, and we hope our customers will enjoy the experience with this free data plan.”

“The HTC Tattoo introduces a more natural way for reaching out to the people and accessing important information in a much more easier and hassle-free manner. HTC Tattoo empowers its owner to personalize it in a simple yet powerful manner and enjoy a most distinct mobile experience” said Mr Ajay Sharma, Country Head, HTC India.

With its 2.8-inch QVGA display, the HTC Tattoo is optimized for Web, multimedia and other content while maintaining a small size and weight that fits comfortably in your hand. The HTC Tattoo integrates Google™’s innovative mobile services like Google Search™, Google Mail™, and Android Market™ where users can download many of popular applications and games. It also boasts of a broad variety of hardware features including a 3.2 megapixel camera, 3.5mm stereo headset jack and expandable microSD memory.

The HTC Tattoo allows you to stay close to the important people in your life by integrating your communications and applications including voice calls, emails, texts, photos and status updates into one consolidated view, providing innovative and fun phone experiences.

Pricing and Availability
The HTC Tattoo will be available at a market operating price of Rs. 18,400/- in Maharashtra and Madhya Pradesh and Rs. 16,990/- in the Rest of India at all leading authorised HTC resellers across the country.