ASUS, today launched the much awaited ASUS UX30 notebook in India. The latest U Series notebook from ASUS has finally answered the question “form or function?” with the answer, “Why not both?” While most thin and lightweight notebooks face the problem of scaled back functionality, the new U Series from ASUS—whose design was inspired by one of nature’s thinnest, most aesthetically pleasing and most graceful creations, the butterfly—promises an exquisitely crafted, thin and lightweight notebook that takes away nothing in terms of functionality.  Its side profile resembles the wings of a butterfly in flight, and combined with its coherent design, the result is a series of notebooks that are so much more than just gadgets. They are exquisitely designed accessories for the style conscious professionals, those who seek to assert their own individuality and appreciate the finer details in life.

Commenting on this launch, Mr. Stanley Wu, Country Head – Notebooks & Eee Products Business, ASUS India, said, “ The launch of ASUS UX30 Notebook marks the entry of ASUS in the Ultra Thin & Light Category notebooks in India. We sensed the need of the Indian consumer to obtain more stylish and sleek products that perform as well. With the ever changing customer preference, we at ASUS are sure that the UX30 will appeal to the style conscious audience.”

Designed to Perform
Unlike many portable, thin and lightweight notebooks today, the new UX30 from ASUS has given nothing away in terms of functionality. Its size and ultra-light profile belie a power that is as unexpected as it is necessary in today’s tech-savvy world. The Intel® ULV processors and Core™2 Duo processors pack a power efficient punch. Promising better overall performance, this next generation processor offers power-optimized mobile processing, enhanced to handle today’s demanding software applications.

Slim and Contemporary Design
The ASUS UX30 is truly a thing of beauty and style, with an exterior that is not only shrouded in satin-brushed aluminum, but also cleverly conceals a wealth of connectivity ports in a slim and lightweight design that measures only 1.96cm in profile.

Intuitive and Innovative Features with Users in Mind
Despite being slim and lightweight, the ASUS UX30 does not compromise on performance and user-centric features. It boasts an intuitive multi-touch touchpad that enables users to intuitively interact with their programs. Users can access a myriad of functions with motions such as sliding up and down, left and right, as well as up and down with two or three fingers simultaneously. It also features an chiclet keyboard, which provides users with wider gaps between keycaps to minimize errors. Finally, with ASUS IceCool Design provides a palm-rest that provides a lower-than-average temperature for prolonged computing hours in maximum comfort.

An Impressive Array of Multimedia Options
The ASUS UX30 features a 13.3-inch WXGA LCD display which merges seamlessly with the lid to form a flushed surface that reflects contemporary styling and grace. An Intel® GMA 4500MHD provides users with high definition visual enjoyment, while SRS Premium Sound™ brings surreal cinematic audio enjoyment to users wherever they go.

To top it all off, the UX30 series also incorporates Express Gate which allows users access to a host of commonly used applications such as instant messaging clients and a multimedia manager, as well as the Internet in just 8 seconds.

Designed to Delight
Every level of the U Series’ design, from the thin and light profile to minor touches such as the shimmering glitters on the LCD lid, reflect ASUS’ attention to detail. In all its form and functionality, the user has not been forgotten, as the series also incorporates a host of user-centric touches. The U Series is equipped with AI Light sensor technology which adjusts the brightness of the screen, as well as the backlighting of both the illuminated keyboard and interactive touchpad, to ensure visual comfort and ease of use.