Aptara, a pioneer in digital publishing solutions and ScrollMotion, creators of the Iceberg Reader and a leading developer of original iPhone applications, have teamed up to deliver an end-to-end eBook publishing solution that radically streamlines the process of transforming books into interactive content for the iPhone. The partnership will allow book publishers to easily develop and convert content into iPhone-ready digital files that can be read using ScrollMotion’s Iceberg Reader application.

Aptara and ScrollMotion are working to deliver best-selling titles to the eBook market for the world’s largest publishers, including Random House, McGraw Hill, Simon and Schuster, Houghton Mifflin Harcourt, and Penguin Group USA. Publishers benefit from the combination of Aptara’s eBook production capabilities, which greatly simplify the process of converting best-sellers for distribution through the iPhone App Store, and ScrollMotion’s Iceberg Reader, which has won high praise from publishers and consumers for its artistic reinvention of the traditional print experience in the handheld medium. With pioneering design breakthroughs such as the tactile reading experience, which allows users to move through pages with the swipe of a finger, and animated graphics, which bring moving images to books, magazines and newspapers, ScrollMotion is revolutionizing the way people enjoy the book reading experience.

“Aptara delivers the absolute highest-quality eBook conversion capability from any and all source formats,” said John Lema CEO of ScrollMotion. “Their expertise in providing core publishing services to trade, professional and education publishers, along with their culture of innovation have made them a perfect match for our strict technical standards and the rapid turn-around time required to keep delivering great content to the iPhone App Store.”

“ScrollMotion’s Iceberg Reader intelligently leverages an existing technology ? the ubiquitous iPhone ? and turns it into a rich eBook reading device,” said Dev Ganesan, President and CEO of Aptara. “Combining this application with Aptara’s eBook production expertise now offers publishers, and others, a new option for delivering content to the iPhone market in a highly cost-effective manner. We are very excited to be bringing innovation to the eBook marketplace through this partnership.”