CES 08

Marshmallows in your ear!

LAS VEGAS, January 6, 2008 – JVC today announced a new, more comfortable in-ear canal headphone in seven colors to coordinate with the latest iPod® players from Apple. The HA-FX34 Marshmallow has been designed with wearer comfort as a top priority. Super-soft earpieces in two sizes are supplied as standard, providing a snug fit for a wide range of users.

While the earpieces provide a perfect fit for the ears, the range of seven body and cord colors complements perfectly Apple’s third-generation iPod nano™ and iPod shuffle™ models. Furthermore, the gold-plated connection plug is fully compatible with Apple’s iPhone™, making the HA-FX34 an ideal choice for music on the go.

Completing the feature set is the 3.28-foot (1.0 m) friction-noise reduction cord, designed to minimize the noise generated as the cord brushes against clothing.

The HA-F130 Gumy in-ear headphones, meanwhile, are now available in three new colors– Raspberry Red, Mint Blue and Melon Green – bringing the lineup to a total of eight. The soft rubber body of the headphones that inspired the “Gumy” nickname has been redesigned for even greater comfort, and like the Marshmallow, the Gumy comes with a gold-plated iPhone and iPod compatible plug.

The JVC HA-FX34 Marshmallow will be available in February 2008 at a nationally advertised value of $20.00. The JVC HA-F130 Gumy is available now at a nationally advertised value of $10.00.

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