Apple and O2 announced that O2 will be the exclusive UK carrier for Apple’s revolutionary iPhone when it makes its debut in the UK on November 9. “We’re thrilled to be partnering with O2 to offer our revolutionary iPhone to UK customers,” said Steve Jobs, Apple’s CEO. “US iPhone customer satisfaction is off the charts, and we can’t wait to let UK customers get their hands on it and learn what they think of it.”
“Our strategy at O2 is to bring our customers the best products and experiences,” said Matthew Key, CEO, O2 UK. “The iPhone is a breakthrough that is changing the way people use their mobiles forever, and we’re thrilled to have it exclusively for O2 customers in the UK.” iPhone users in the UK will be able to activate their new iPhones using Apple’s popular iTunes software running on a PC or Mac computer in the comfort and privacy of their own home or office, without having to wait in a store while their phone is activated. Activating iPhone takes only minutes as iTunes® guides the user through simple steps to choose their tariff, undertake a credit check and activate their iPhone. Once iPhone is activated, users can then easily sync all of their phone numbers and other contact information, calendars, email accounts, web browser bookmarks, music, photos, podcasts and TV shows just like they do when they sync their iPods with iTunes.
“We’re thrilled to be partnering with O2 to offer our revolutionary iPhone to UK customers,” said Steve Jobs, Apple’s CEO. “US iPhone customer satisfaction is off the charts, and we can’t wait to let UK customers get their hands on it and learn what they think of it.”
In addition to all the revolutionary features that made iPhone so popular in the US, iPhone users in the UK will have access to Apple’s latest music offerings on iPhone including the recently launched iTunes Wi-Fi Music Store. The iTunes Wi-Fi Music Store offers customers the ability to browse, search, preview, purchase and download songs and albums from iTunes over the built-in Wi-Fi on their iPhone. No computer is required and when the customer connects their iPhone back with their PC or Mac, their music automatically syncs back into their iTunes library.
Pricing & Availability
iPhone is scheduled to go on sale on November 9 and will be sold exclusively in the UK through Apple’s retail and online stores, O2 and The Carphone Warehouse’s retail and online stores. iPhone will be available in an 8GB model for £269 (inc VAT) and will work with either a PC or Mac. Three new great value iPhone tariffs will be available from O2 starting at £35, which all include unlimited anytime, anywhere mobile data usage and, in a market first, free unlimited use of the UK’s largest single public Wi-Fi network, covering over 7,500 cafes, restaurants, airport lounges, pubs and other locations across the UK.
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