Qiao Xing Mobile Communication Co., Ltd. (“Qiao Xing Mobile” or the “Company”) (NYSE: QXM), one of China’s leading domestic manufacturers of mobile handsets which operates its business primarily through its subsidiary, CEC Telecom Co., Ltd. (“CECT”), today announced the launch of one of the Company’s most innovative products to date, the W100 Wrist Watch phone. The W100 has the following features:

• 65k TFT-LCD touch screen- The touch screen makes the phone extremely easy to see and use.
• 1GB T-flash extendable memory, multi-media & connectivity functions- The handset comes with 1GB of flash memory that provides ample flexibility for data storage, and offers enhanced multi-media and connectivity features, including MP3, Mpeg4, instant messaging, Blue tooth, and a surround sound Bluetooth headset.
• FM radio- The W100 offers a built-in FM radio;
• Camera- The phone is equipped with a 1.3 megapixel camera
• Colorful design- The W100 comes in 7 colors that will allow it to fit the tastes of a wide variety of users.

The phone will appear in stores in mid-September. The Company plans to introduce TV infomercials to help market and sell the product. According to Wu Zhi Yang, Chairman of QXM, “We are extremely excited by this product, which represents the culmination of many months of hard work and the close and successful collaboration among our marketing, sales and product development teams. Given the truly unique features of this phone, we think it will not only see favorable reception in the market, but we also believe that it could help enhance the overall recognition of our brand in China.”

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