Surveys & Reports

People are reading. Online.

If you thought that most activity online still revolves around shopping or email, you’re in for a surprise. According to a four-year study, conducted by Nielsen/NetRatings, tracked a 37 percent increase in amount of time spent viewing content such as online videos or news, surpassing a 35 percent rise in using search engines like Google Inc. reports Yahoo!.

In fact, the study found that the time spent on shopping and email web sites fell since 2003:

Time spent on commerce sites such as fell 5 percent and accounted for 15 percent of time spent in 2007.

Time spent on communications such as e-mail fell 28 percent to 33 percent of time spent online in 2007, down from 46 percent in 2003.

So what do you do online?


Popularity: 11% [?]


No comments for “People are reading. Online.”

Post a comment

Prev Article ← Microsoft completes aQuantive acquisition
Next Article → World’s tiniest art from IBM on display

E-mail It