Surveys & Reports
People are reading. Online.
If you thought that most activity online still revolves around shopping or email, you’re in for a surprise. According to a four-year study, conducted by Nielsen/NetRatings, tracked a 37 percent increase in amount of time spent viewing content such as online videos or news, surpassing a 35 percent rise in using search engines like Google Inc. reports Yahoo!.
In fact, the study found that the time spent on shopping and email web sites fell since 2003:
Time spent on commerce sites such as Amazon.com fell 5 percent and accounted for 15 percent of time spent in 2007.
Time spent on communications such as e-mail fell 28 percent to 33 percent of time spent online in 2007, down from 46 percent in 2003.
So what do you do online?
[Yahoo!]
Popularity: 11% [?]
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