In the coming months, Google will start issuing users cookies that will be set to auto-expire after two years, while auto-renewing the cookies of active users during this time period. In other words, users who do not return to Google will have their cookies auto-expire after two years. Regular Google users will have their cookies auto-renew, so that their preferences are not lost. And, as always, all users will still be able to control their cookies at any time via their browsers.
Together, these steps — logs anonymization and cookie lifetime reduction — are part of the ongoing plan to continue innovating in the area of privacy to protect our users.
On the server side, Google had recently announced that they will anonymize search server logs — including IP addresses and cookie ID numbers — after 18 months. Now, the same question is being asked about cookie lifetime: when should a cookie expire on the user’s computer?
Tags: Google, privacy, cookies, expire
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