Samsung Electronics Co., Ltd, a global leader in digital media and digital convergence technologies, today announced the launch of the new HMX-H300 series, the camcorder designed to give families the very best in Samsung technology within an easy-to-use, durable product. Featuring long battery life, a 3” touch screen LCD, and 30x optical zoom, the HMX-H300 series combines high quality core technologies with easy-to-use features that make the HMX-H300 series fun to use, as well as the ideal camera to have on hand when capturing special family events.

The HMX-H300 series offers premium camcorder technology for any situation where there are memories to be captured. The HMX-H300 series is designed to automatically deliver stable video in crystal-clear HD, allowing the user to enjoy the moment without worrying about correcting settings or focusing. With its long recording time, a battery life of up to three hours, and built-in USB charging, the camcorder allows users to relax while filming, as they’re guaranteed to capture every special occasion from start to finish. The HMX-H300 is a camcorder that provides the best family value through its best-in-class HD image quality and innovative feature offerings.

“We understand that for a family, buying a camcorder to capture family moments, like a first birthday or a graduation, is an important purchase that is carefully thought out,” said Mr. Hyunho Chung, Executive Vice President and Head of the Digital Imaging Business, Samsung Electronics. “With the HMX-H300 series, we have put the best of our technology and innovation into one simple and affordable camcorder, to confirm that this is a product a family can rely on for brilliant videos at any occasion. The advantages of Samsung innovation can be seen in the HMX-H300’s core technologies, but also the inclusion of advanced features like OIS (Optical Image Stabilization) Duo and Smart Auto functions, making video recording an enjoyable experience for everyone.”

Smart Video Functions

The HMX-H300 series is designed to capture any occasion consistently, so that when you play back your memories, there are no distractions or difficulties - only the moment to relive a memorable time with the clarity and quality of seeing it for the first time. The HMX-H300 series includes features that make it even easier to achieve amazing quality in an instant. The Face Detection function makes sure that the faces of up to six people in the shot are kept in focus at all times so that clarity isn’t sacrificed in busy scenes such as parties or concerts. The upgraded Smart Auto feature automatically selects the right shooting mode depending on outside factors, such as brightness, subject and color. The camcorder also features the new and innovative Record Pause function, allowing users to briefly pause in recording, before resuming recording in the same file, linking the files together to save time when editing or sharing.

Innovative Optical Technology

Another key feature is the 30x Optical Zoom, available on the HMX-H300 series lens, which records in greater definition than any of the competitors in its class, and creates incredible close-ups from long distances. This feature helps create memorable videos no matter how far you are from the action, whether it’s filming the big game or a school stage production. Samsung’s own research shows how important it is for families to be able to capture their once-in-a-lifetime occasions. Therefore, the HMX-H300 series is built with an efficient battery that delivers up to three hours of filming time, so users can shoot for longer without worrying about missing the big moment.

The HMX-H300 series is also built with a 5 Megapixel 1/4” (1/6.3”, 1.75M Effective) BSI (Back Side Illuminated) CMOS sensor, which is twice as sensitive as a regular CMOS sensor. With the BSI CMOS sensor, noise and image distortion are reduced and video quality in low-light conditions, such as dimly-lit restaurants or nighttime scenes, is dramatically improved. Similarly, the HMX-H300 series also includes an advanced OIS (Optical Image Stabilization) Duo system to ensure steady and stable footage by compensating for minor hand and body movements, even when walking around.

The HMX-H300 series also has a 3” Touch LCD screen, which is up to 20% larger than standard displays, enabling the user to capture and share moments with ease, in natural color and clear detail. The intuitive touch user interface makes the camcorder fun and easy to use. The HMX-H300’s design is streamlined and compact so that users can hold the camcorder easily. The HMX-H300 series also offers a still picture function so users can capture 4.9MP still images without the need for a second camera.