Every ASUS motherboard has a story worth sharing. Today ASUS announced the launch of a brand new competition, PRIDE, offering users the opportunity to share their motherboard stories with the world. PRIDE stands for Performance, Reliability, Innovation, Design and Efficiency. PC aficionados from across the world can reveal their PRIDE starting 01st November, 2010 and compete against others to win an impressive array of prizes.

“ASUS knows what customers look for in a motherboard, and we invest in research and development to ensure we deliver PRIDE with each and every motherboard,” said Jackie Hsu, Corporate Vice President & GM, Global sales. “This competition is all about inspiring and being inspired by people who have done incredible things with their ASUS motherboards, as well as showing how innovative technology can be.”

The competition starts in the UK on 01st November, 2010. This is a global campaign that will accept entries from all over the world, but start dates vary according to geographical location, so please check [https://event.asus.com/mb/2010/pride] for different countries PRIDE competition and entry submission dates.

To enter, users need only share their stories of how they’ve used ASUS technology to achieve amazing things. They can choose to submit either a video or photographs, and then select the PRIDE category of their choice.

The categories are Performance, Reliability or Innovation/Creativity, and users must write a short story explaining how their entry fits into their chosen category. Grand prizes include local 1st Place in each category: ASUS next generation Motherboard + Intel© next generation chipset/CPU* and ASUS ML monitor, ASUS RT-N56U black diamond router for local winners, to global prizes, such as the latest ROG 3D notebook (G73) or an all expenses** paid trip to ASUS headquarters in Taiwan to meet up with one of the world’s top overclocker, the ASUS R&D team, and much more for global winners.

To enter the competition, visit [https://event.asus.com/mb/2010/pride] and submit your entry before midnight 23:59 (GMT) on 16th December 2010 to be eligible. Entrants can gain international recognition for their innovative and impressive stories and win fantastic prizes. Plus, anyone who takes part in the international voting (from 05th January 2011) will have an opportunity to win other great ASUS prizes in the second round.

The top three to six winners from each qualifying country will be selected and announced on 5th January 2011. The fan favorite vote for the regional winners starts on 5th January 2011 at https://event.asus.com/mb/2010/pride with the final vote closing on 17th January 2011.

Voting qualifies you for a daily raffle prize. Grand prize winners will be decided by ASUS and announced on 18th January 2011.

With an all expenses** paid trip to ASUS headquarters in Taiwan and the latest technology up for grabs, there has never been a better time to share your PRIDE in your PC.