The world’s first 3D HDTV to be THX® Certified has been introduced by LG Electronics. LG is showcasing the PX950 plasma series at the Custom Electronic Design and Installation Association Expo this week (booth #2335).

The PX950 continues LG’s history of setting new standards in picture quality. To earn the new THX 3D display certification, the PX950 passed more than 400 laboratory tests evaluating Left and Right eye images for color accuracy, cross-talk, viewing angles and video processing performance. In addition to the first-ever THX 3D Certification, the PX950 had to pass THX certification for its superior picture quality in 2D, which must be achieved before passing THX 3D certification. With the push of a button, viewers can select THX 2D or 3D Cinema Modes for pristine 2D and 3D movie experiences from broadcast sources and Blu-ray discs. The PX950 recreates the cinematic viewing experience by setting optimum color temperature, luminance and gamma levels.

“THX spent more than a year in the lab developing our certification criteria and testing methodologies for 3D TVs and content,” said Rick Dean, senior vice president at THX. “To present a truly immersive 3D experience in the home, a THX 3D Certified TV must be capable of delivering consistent stereoscopic images with accurate color and clean processing. We are honored that the LG PX950 is the first 3D TV to pass this rigorous testing to achieve THX certification.”

The PX950 works with the use of active shutter glasses and an emitter built directly into the television. With 600Hz Max Sub-field Driving, viewers can enjoy the fastest action sequences in gaming, sports and movies. LG’s 3D Panel also quickly phases out light to produce images that are practically blur-free. The TruBlack Filter blocks external reflections of light while maximizing the transmission of internal light to produce deeper blacks and superior contrast levels and the Dual XD Engine transforms standard definition content into near-high definition quality with an unprecedented level of color accuracy.

“LG is offering ‘Something Better’ in Plasma with the THX 3D Certified PX950,” said Peter Reiner, senior vice president, marketing, LG Electronics USA. “Not only is this the world’s first THX 3D Certified Plasma, but it includes amazing 2D to 3D Conversion, TruBlack Filter and superior color accuracy, all packaged into LG’s striking slim design.”

The PX950 boasts seamless connectivity and a virtually limitless content package with a variety of entertainment options from NetCast™ Entertainment Access, including:

• Netflix®: Consumers can stream thousands of movies and TV shows, including a growing number of HD titles.
• VUDU™: Allows consumers to instantly buy or rent from the largest library of movies in Full HD 1080p resolution, as well as TV titles – with no monthly fees or additional hardware.
• Yahoo!® Widgets: Enables access to TV Widgets that allow viewers to interact with popular Internet services and online media through applications specifically tailored to the needs of the watcher, such as up-to-the minute Yahoo! News, Weather and Finance, and new widgets, including CBS, Showtime and CNBC.
• YouTube™: Offers the ability to instantly stream millions of Web videos directly from the Internet (without a personal computer).
• Picasa™ Web Albums: Provides access to Google’s photo software, allowing consumers to view photo albums at the touch of a button.

At only 2.1-inches thin, the PX950 is unassumingly powerful and versatile. Thanks to a wide 3D viewing angle created by self-illuminating pixels, spectators can revel in superb 3D images while sitting or even lying down practically anywhere in front of the TV. In addition, along with the connectivity options of DLNA and NetCast, the PX950N supports the Multi Picture Format (MPF) function, enabling users to connect their 3D cameras to the TV and view their 3D pictures directly on the big screen.

LG’s PX950 series is available now in 60- and 50-inch class screen sizes with a manufacturer’s price of $2,999 and $1,999, respectively.