99Games, leading developer and publisher of iPhone and iPod touch games, today announced the release of Create A Mall for the iPhone. Create A Mall is an interesting new addition to the exciting new genre of ‘building simulation’ games. The game is a result of the partnership between Roiworld, a fashion and gaming web site acquired by Lifetime Networks in 2008, and Merscom, a global publisher of social media and computer games.

In Create A Mall, players assume the role of Kelly, a rising star in a mall development company. As Kelly, players are challenged to become world-class mall developers by filling their venues with enticing stores for customers in six different cities throughout the world.

Create A Mall is the first game where players have the opportunity to use the money they have earned to buy jewelry, clothing or office decorations. Additionally, users have the chance to earn shopping credits for their stores at each level, provided they have met the level’s goal.

“We are very excited to work with 99Games on the iPhone version of Create A Mall, the game did wonderful as a casual download and the iPhone should extend this IP to millions of new customers,” said Lloyd Melnick, CCO at Merscom.

“We see that women over-index men in their usage of the iPhone as a gaming device,” said Kris Soumas, Head of Roiworld, “So we are thrilled to work with 99Games on releasing an iPhone version of Create-A-Mall to Roiworld’s fanbase of millions of women from around the world.”

“Create A Mall is our first simulation game and we couldn’t have asked for a better game to enter this genre”, said Anila Andrade of 99Games. “The game was extremely well received on PC and Mac and we are confident that iPhone users are going to find it equally engrossing”, she added.

The game is now available on the App Store for $3.99.