Sony Ericsson launches ‘Get on the Train to Fame’ a mobile content contest

Sony Ericsson Developer World (SEDW), a global support program and web portal powered by Sony Ericsson has announced today the launch of its ‘Get on the Train to Fame’ contest exclusively designed to foster the growth of professional developers across India. Through this contest, the developers get a chance to feature on the Sony Ericsson go-to-market channels - PlayNow™ and Fun & Downloads that are available to consumers in upto 70 countries. In addition to this, the best prospective application every week could win a Satio (Idou), a high-end Symbian smart phone by Sony Ericsson. The contest also offers developers a chance to receive 70% of revenue from the sales of their content. Entries can be submitted at

The aim of ‘Get on to the Train to Fame’ is to encourage and reward developers to submit innovative content for multiple platforms like Java, Symbian, Windows and Android, which are the backbone of new age mobile phones. The best prospective application or game will be announced every week, providing unmatched opportunity to Indian developers to showcase their competence on the international platform.

Encouraging the mobile content developers in the country to participate, Natasha Dutta, Manager- Marketing & Communications, Sony Ericsson Developer World, commented, “Get on to the Train to Fame is an excellent opportunity for mobile application or game developers looking to make a name in the mobile industry. This contest is open for content developers who have a creative eye for innovation and ideas that go beyond a common man’s imagination, or maybe who know how to bring life to a mobile phone through addictive content and games.”

Sony Ericsson brings to its users a robust range of applications and games through its application store, PlayNow™. The categories under which applications and games can be developed are: For Applications - Communication, Entertainment, Education, Health & Lifestyle, Languages, Location Services, Music, Productivity, Sport, Web Applications, Email, Messaging, Security, Travel, Others For Games - Nostalgia, Adventure, Entertainment, Fun & Lifestyle, Motion Games, Multi player, Racing, Sport, Strategy, 3D, Action, Boardgames & Cards, movie & TV, Music, Puzzle, Simulation, Classics, Others

Content can further be submitted on the following platforms:

– Java ME (Sony Ericsson JP-6 and above; Symbian SJP 5.0.0)
– Symbian^1 (S60 5th Edition) native
– Windows Mobile®
- XPERIA™ Panels, including native, Flash, Java and HTML Panels created using new Panelizer tools
- Windows Mobile native applications.

For those who would like to convert their content to Panel format, it is recommended that they use the simple Panelizer tools.

Sony Ericsson will review each application on the following criteria:

– Compliance with Sony Ericsson Content Policy & Guidelines
– Compliance with Verisign and Thwate testing protocols
– Assessment of application quality
– Review of the supplied materials
– Relevance to the portfolio of content. For example, a clever new idea or interesting niche application is more relevant than an application that is very similar to something already available on PlayNow™.

The best applications selected will get a chance to be placed on Sony Ericsson Channels to market and be made available to consumers across 70 countries on Sony Ericsson’s PlayNow™ and Fun & Downloads.

Tagged as: contest, get on the train, Sony Ericsson

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