NDS appoints Surbhi Broadband as reseller for digital cable solutions in India
NDS, the leading provider of technology solutions for digital pay-TV, today announced that it has appointed Surbhi Broadband Pvt Ltd, India’s leading cable TV equipment manufacturer and supplier, as an authorised reseller for its pay-TV solutions in India, including the market-leading NDS VideoGuard® conditional access (CA) system.
The partnership will allow NDS and its customers to take advantage of Surbhi’s in-depth understanding of the Indian cable and broadband markets and its local expertise in hardware and software systems integration. The two companies will work together to offer digital cable TV solutions that are easy to implement and integrate, ensuring fast time-to-market while minimising operational costs.
Surbhi will promote and sell NDS’ market leading VideoGuard CA, MediaHighway® set-top box software and Electronic Programme Guides (EPG) in India. Surbhi will manage the headend integration for customers and supply NDS smartcards.
Surbhi Broadband and NDS will work together to provide a one-stop shop for cable operators planning to go digital. Indian operators will be able to pay for NDS products and services in the local currency (INR) instead of in US dollars, making their transactions simpler and more cost effective.
NDS VideoGuard currently protects over 111 million digital devices around the world. NDS MediaHighway set-top box software has been deployed in over 128 million devices worldwide.
According to Mr. Piyush Mishra, General Manager - Sales, Surbhi Broadband, “NDS is India’s leading digital pay-TV technology solutions provider and with this partnership we aim to offer solutions that are affordable, scalable and highly relevant to small and medium-sized cable operators in India. We trust that our collaboration with NDS and the availability of cost-effective solutions will help promote the growth of the Indian digital cable TV market.”
Ms. Sue Taylor, Senior VP and General Manager NDS Asia Pacific said, “With Surbhi Broadband and NDS, operators will get access to reliable, market-leading hardware and software solutions for digital cable TV platforms and services all under one roof. This will help our customers as it means that digital TV deployment becomes easier and more cost-effective.”