Targus® Inc., maker of the world’s top-selling laptop computer cases and accessories, announces its latest line of laptop cases which feature a variety of designs constructed of premium materials that allow users to uniquely express themselves whether at work, travel or play.  The three new lines include:  Hughes™ for active lifestyles, the stylized Crave™ for users who want a trendy, more fashion-forward laptop case, and the Spruce EcoSmart™ for the eco-conscious.  Based on extensive consumer and trend research, these new design concepts were created to merge style with performance.  Each new case was thoughtfully designed with purposeful materials to provide specific functions such as quality laptop protection, stain-resistance, water repellency and ergonomic support.

“To keep pace with the ever-evolving laptop industry and stay on top, Targus invests in consumer research to develop relevant and preferred designs for a variety of consumers,” said Steve Norman, Managing Director, Targus APAC.  “We recognize that laptop users today see the need to effectively function even beyond conventional office settings, and in airports, coffee shops, universities and living rooms, and we’ve developed products to function in these new environments.”

For Business Users: Hughes™ Collection

Hughes™ Collection
Designed for the sophisticated urbanite, the Targus Hughes™ Collection combines classic styling with rich materials that offer functional appeal. This sleek collection is available in black and includes a roller and a top loading laptop case.  Both cases include:  The Integrated Laptop Protection System, which provides three layers of  protection for additional shock-absorption, water-resistant fabric with stain-guard coating, oil tanned leather accents, micro-suede scratch-resistant pockets and a durable, reinforced Hypalon® bottom.  The 15.6″ Hughes™ Laptop Roller (TER013AP) retails for Rs.8500 and features a hidden garment section for overnight trips, a three-tier telescoping handle to adjust the height of the trolley and in-line skate wheels for optimal navigation.

The 15.6” Hughes™ Laptop Case (TET029AP) retails for Rs.5500 and includes a padded/adjustable shoulder strap and luggage strap to easily attach the case to rolling luggage.

For Fashion-Forward Lifestyles: Crave™ Collection

The Crave™ Collection
The fun and funky Crave™ Collection combines unique styling and practical functionality with its cushioned design reminiscent of a plush ski jacket.  With a colorful blue exterior and vivid green interior, these cases are made of durable, water and stain-resistant nylon material with a scratch-resistant microfiber interior. The Crave™ cases are available in three styles, which include a 16” Backpack (TSB158AP), a 10.2” Netbook Case (TSS112AP) and a Laptop Slipcase available in four sizes (TSS113AP – 15.6” / TSS129AP - 13.4″ / TSS130AP - 12″ / TSS131AP - 10.2″). The Crave™ cases feature double foam padding and a front zippered compartment to store accessories.  The Crave™ Backpack retails for Rs.2500 and includes a soft back panel with air ventilation and contoured shoulder straps for a snug fit, as well as a functional workstation.  The Crave™ Netbook Case retail for Rs.1500. The 13.4” and 15.6” Crave™ Slipcase retail for Rs.1250, and the 10.2” and 12” Crave™ Slipcase retail for Rs.1150.

For Eco-Conscious: Spruce EcoSmart™ Collection

The Spruce EcoSmart™ Collection
A perfect fit for up to 15.6” W laptops, the newest Spruce EcoSmart™ bags not only make a green statement but are fashionable with a sleek black design and green accent stitching.

The new cases are made of 100% recycled nylon and are PVC-free, making the production of these bags less harmful to the environment. The metal used in the Spruce EcoSmart™ case is nickel-free and all plastic components are recyclable.  The Spruce Top Load (TBT049AP) measures 39.7 x 10.8 x 33.7 cm and weighs 1 kg with an estimated street price of Rs.3000.  The Spruce Messenger (TBM015AP) measures 42.2 x 11.1 x 33 cm and weighs 1.1 kg with an estimated street price of Rs.3500.  The Spruce Backpack (TBB013AP) measures 33 x 21 x 47.6 cm and weighs 1.1 kg. and has an estimated street price of Rs.3500.

All three bags are designed to offer ample room for all belongings, including custom designed pockets for products and accessories. Backed by a limited lifetime warranty, all Targus cases are available through selected retailers.