Canon brings out Christmas offer as part of its focused marketing programme
These offers are valid on the Canon Inkjet All-In-One (MP145 or MP198) and Inkjet (iP 1980) printers respectively and will run across 23 cities until December 31, 2008.
Under the Canon Xmas offer, customers who buy Canon AIO Printers (only models MP 145 or MP-198) from authorized Canon partners in India will be eligible to claim a “2 GB USB Pen Drive” as a gift from Canon along with the purchase.
The “Canon 10 X Creative Kit Offer” is available on the iP 1980 printer, used extensively for home printing, primarily by students. Along with the purchase of the Canon iP 1980 printer, customers will get a specially designed “10 X Creative Kit” containing 10 handy, attractive accessories like a pair of scissors, a stapler, a photoframe, one strip of stickers, one creative park CD, one glue stick, media paper, a tape dispenser, a packet of coloured U-clips. Along with this the offer also includes a 6 months extended on-site warranty on the printer.
Commenting on these special offers, Mr. Alok Bharadwaj, Senior Vice President, Canon India said, “At Canon we value and realize the importance of our customers. It is our constant endeavour to reach out to our customers by various such celebratory offers. These markets continue to be the most crucial markets for Canon India. We look forward to providing our customers with a more fulfilling experience in terms of product and services in the future as well.”
Mr. VP Sajeevan, Assistant Director, Consumer System Products Division, Canon India added, “At Canon it is our endeavour to encourage consumer photo printing and over a period of time we have seen considerable growth in this segment. Therefore promotional schemes have been designed around this to attract more consumers. We have invested heavily in the Creative Park website which helps in making eye-catching scrapbooks, calendars, greeting cards thereby gaining consumer interest in photo printing. All the accessories included in the 10 X Creative Kit are well thought-out tools which indirectly help people to engage in home photo printing.” He also added, “At a time of economic recession, the attractive schemes are intended to positively influence consumer purchase decisions instead of deterring the same.”
Canon yet again lives up to its commitment of delighting customers always and celebrates with its customers this Christmas.