Samsung Electronics America, an established leader and innovator in consumer electronics, information technology, semiconductors and telecommunications, has won an unprecedented 46 International CES Innovations 2009 Design and Engineering Awards. Products entered in this prestigious program are judged by a preeminent panel ofindependent industrial designers, engineers and members of the trade press to honor outstanding design and engineering in cutting edge consumer electronics products.

By winning coveted CES honors across a broad range of technologies and product categories, Samsung once again displays why it is a worldwide leader in innovation. Samsung’s award-winners include eight mobile phones, seven mobile phone accessories, six HDTVs, two laser printers, four digital cameras, two digital camcorders, an LCD Desktop monitor, a professional display video wall solution, an Ultra Mobile PC, a front loading washing machine, two LCD panels, a solid state drive and an application processor, in addition to other product innovations. All of Samsung’s award-winning products will be on display during the 2009 International CES, January 8-11, 2009, in Samsung booth 11033 in the Central Hall of the Las Vegas Convention Center, as well as in the Innovations Pavilion.

“Samsung strives to consistently lead the consumer electronics industry in product design and engineering innovation. We are extremely pleased that 46 of our products, in a variety of categories, have been recognized by the Consumer Electronics Association judges,” said D.J. Oh, president and CEO, Samsung Electronics America, Inc. “These prestigious awards reinforce Samsung’s ongoing efforts to introduce the most groundbreaking technologies and products that enrich the lives of consumers in the U.S. market.”

As a leader in consumer electronics, technology, and design innovation, Samsung’s commitment to research and development across all product categories allows the company to continue to bring the latest advancements in product technology and design to consumers. The company invested $6.29 billion in overall research and development in 2007 and projects to sustain that level of investment in the future. Samsung will continue to introduce new and innovative technologies throughout all product lines in 2009, including enhanced user interfaces with touch screen devices, messaging devices with QWERTY keyboards, higher megapixel camera phones, smaller and lighter laser printers, advanced HDTV technologies, and an increase in eco-friendly products.

As a widely renowned consumer technology awards program that began in 1976, the prestigious Innovations Design and Engineering Awards recognize achievements in product design and engineering. It is sponsored by the Consumer Electronics Association (CEA) ®, the producer of the International CES, the world’s largest consumer technology tradeshow, and endorsed by the Industrial Designers Society of America (IDSA), the voice of industrial design, committed to advancing the profession through education, information, community and advocacy.

The Innovations entries are judged based on the following criteria:

Engineering qualities, based on technical specs and materials used

Aesthetic and design qualities, using photos provided

The product’s intended use/function and user value

Unique/novel features that consumers would find attractive

Products chosen as Innovations Honorees reflect innovative design and engineering. Examples may include the first time various technologies are combined in a single product or dramatic enhancements to previous product designs.

Innovations 2009 Design and Engineering honoree products are featured on www.CESweb.org/Innovations, which lists product categories, as well as each product name, manufacturer information, designer, description, photo and URL.