Sony Ericsson has launched five new phones; one of which could well redefine the way Windows Mobiles are looked at right now. The XPERIA X1 is by far Sony Ericsson’s most attractive phone in a long time. How well it works remains to be seen.

XPERIA X1
The XPERIA™ X1 combines a 3-inch clear wide VGA display and a full QWERTY keyboard within a quality metal-finish body. With Windows Mobile® inside, the XPERIA™ X1 lets you choose from a dynamic range of activities at anytime and anywhere; from enjoying your favourite entertainment content to working efficiently on-the-move. Access a world of experiences simply by touching the XPERIA™ panel on the screen.

Z770
The Z770 is deceptively powerful for such a compact clamshell phone,” said Martin Winkler, Director Global Marketing and Head of Multimedia Web at Sony Ericsson. “It appeals to busy people who demand hassle-free email and high quality Web access on the move. These people need to be in-touch, need to be on top of their email, but don’t necessarily want a smartphone or PDA. The Z770 is the uncomplicated answer.

G700 and G900
SE also launched a new generation of phone: Touchscreen organisers with a broad appeal. The G700 and G900 phones are essential tools designed to organise the lives of all those with busy schedules to juggle, both at home and at work.

The G700 is here to help you live your life to the full. This personal organiser in-your-pocket keeps your contacts, calendars, notes, pictures and favourite Web sites all in one place and just a fingertip away. Touch and go.
The G900 has all the functions of the G700 with the added features of a unique new 5.0 megapixel Touch Auto Focus camera, touch photo album and editor. Perfect for those looking for a one-touch media experience combined with their organiser.

W980
Sony Ericsson also revealed the W980, a Walkman® phone that promises to get the most out of your music. Its unique audio enhancing technology, together with the Walkman® on Top design, sees the W980 cement Sony Ericsson’s position as a true market leader in the world of music on your mobile.

“The W980 Walkman® phone really sets a new standard for music on your phone,” said Ben Padley, Head of Music Marketing, at Sony Ericsson. “We wanted to design a leading music player that we could combine with a feature-packed phone, all the while pioneering an audio experience that always left you wanting more. The W980 will surpass all expectations.”

The world of our consumers and customers is changing. To meet the growing need for mobile Web communication and multimedia entertainment, Sony Ericsson introduces XPERIA™. With this new brand Sony Ericsson will position itself at the forefront of mobile convergence.

C702 and C902
The slim line C902 Cyber-shot™ will have everyone wanting to have their picture taken. Ultra-compact, stylish and with a unique lens cover that slides open to reveal the 5.0 megapixel Auto Focus camera, the C902Cyber-shot™ sports a camera performance beyond its sleek and slim looks. The phone’s lighting dramatically signals when you are in camera mode by switching from white to blue. The eight camera touch keys come to life and let you choose between camera modes, Photo Flash, Face Detection and Auto Focus, and more with just one touch without moving your finger from the shutter button.

You can use the C702 Cyber-shot™ in a range of different conditions, as its unique design means its both splash and dust resistant*. This means that whether you’re off-road or just off to the mall, your C702 Cyber-shot™ phone can always be at your side wherever you go, whatever you do. After all, the best camera is the one you have with you.

EC400 and EC400g
The EC400 and EC400g are high performance mobile broadband devices, still in ultra-slim ExpressCard form factor, offering exactly what mobile professionals need, to stay connected at all times - reliable anytime, anywhere Internet access,” said Johan Tysklind, Marketing Director Mobile Computing at Sony Ericsson. “With their plug-and-play installation and configuration, the ExpressCards offer immediate access and instant download speeds, allowing you to effortlessly keep pace with the demands of your business.

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