Nokia announced that it has completed its acquisition of Enpocket, a global leader in mobile advertising providing technology and services that allow brands to plan, create, execute, measure and optimize mobile advertising campaigns around the world.
"The Enpocket acquisition is a logical step in establishing Nokia as a leader in Internet services. With the close of this transaction, we will create an exciting business focusing on advertising, offering a strong suite of services and solutions to enable brands, publishers, telecom operators and others to run targeted advertising and marketing campaigns for mobile audiences," said Tero Ojanperä, Chief Technology Officer, Nokia.
The Nokia vision for mobile advertising is to build the largest, high-quality advertising marketplace; offering advertisers global, targeted reach; offering mobile operators and publishers a simple way to monetize their mobile assets; and offering consumers access to rich, interactive, and valuable content which is available via relevant, interesting and appropriate advertising.
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