IFA 2007

IFA 2007: The printer as a work of art

Samsung at IFA 2007 also unveiled the world’s slimmest monochrome laser printer ML-1630 and multifunctional printer SCX-4500. With a ‘grand-piano’ black and high-gloss finish, the compact printers exude a sense of luxury emphasizing personal style and value. For the first time in the printer industry, Samsung develops printers based not only on functions and performances but on sensibility.

“The world is wild about fine design,” said Mr. Junwon Bae, Senior Designer of Samsung’s Digital Printing Division. “In a world where consumers are looking for more than product functionality, Samsung has introduced an innovative product design and functionality that will further cement its position in the high-end printer market.”

With their sleek and elegant form, the ML-1630 and the SCX-4500, reminiscent of a stately grand piano, inspire great performances. The ML-1630 and the SCX-4500’s combination of exquisite design and high performance truly exemplify a world wild about fine design.

Targeting savvy users who value individual style and design, ML-1630 and SCX-4500 accentuate sophisticated forms of minimalism by reducing the printer to its essentials and simultaneously incorporating an aesthetic stylishness. The new products that hide the form factor underneath and cover with a sleek and simple top panel were designed to draw consumers’ first attention. Moreover, the duo employ high quality materials to exude a ‘grand-piano’ black with high-gloss finish, and the blue LED scan process indicator and button-less sensors to highlight its simplicity. This uniqueness achieved convergence of simple lines and forms, culminating into minimal elegance.

The world’s slimmest mono laser printer ML-1630 is only 11cm thick, the two thirds of the competition. Reducing the printer to its most fundamental features, Samsung accomplished the counterbalance between simple and sleek exterior and the printer’s high technology interior.

Despite their compact and slimmer size, compared to competitors, the Samsung ML-1630 and SCX-4500 still assure high qualities in their basic functions, providing most convenient environment to consumers. Reduced some unnecessary buttons and replaced with soft-touch sensors, the ML-1630 and SCX-4500 enable users to exercise the menu more conveniently and effectively. Also, users can easily clear a paper jam with the custom-designed semi-auto docking slide-out cassette.

“Samsung now takes the printer to an entirely new level of artistic refinement, above the technology and functional competition,” said Mr. Jang-jae Lee, Senior Vice President of Samsung’s Digital Printing Division. “With the desire for a product that offers more than just functionality, consumers search for products that are reflections of themselves. Therefore, product competitiveness no longer only draws from product functionality, but product sensibility and uniqueness. Highlighted by sophisticated image, our innovative new printers offer so much more than regular printers, which are often thought of as add-on equipment. Samsung will distinguish its new printers as luxurious icons of the global market by targeting individual consumers,” he added.

art, IFA, MS1630, printers, Samsung SCX 4500

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© 2007 Daily Connect.