Hong Kong-based Artificial Life, a leading provider of award-winning mobile 3G technology, games and applications, announced today that it has partnered with IDEA Cellular to distribute its mobile games and content in India, a thriving mobile gaming market.
IDEA Cellular will soon launch mobile games such as V-girl®, V-boyfriend™, Poli – the Bear™, V-Penguins™, Let Go Of My Banana™, Swine Dining™, America’s Next Top Model, as well as associated wallpapers, screensavers, ringtones, and video mails.
“According to a recent Pyramid Research survey of mobile phone users across the BRIC (Brazil, Russia, India and China) countries and the U.K., India ranked as the top mobile game market. Of the respondents in India that identified themselves as mobile data users, 32% said that they play mobile games monthly, exceeding the UK mark of 15%. Pyramid Research believes the mobile gaming market could expand 700% by 2010, to more than US$200 million annually. Mobile gaming is the latest urban craze in India. We are delighted to have IDEA Cellular support our distribution; we believe that our titles will appeal particularly to the mass market between the ages of 15 to 26," said Eberhard Schoneburg, CEO of Artificial Life, Inc.
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