Samsung India has announced the launch of its 19” Bordeaux LCD television in the Indian market. Samsung is the first company to be introducing a 19” LCD television in the Indian market. The Bordeaux LA 19R7, which is being launched nationally is priced at Rs 21, 000.

The company, which is targeting a 50 percent market share in the LCD television category, has with the inclusion of the new model, 11 LCD models across its Sonoma Trenz, Bordeaux Art and Mosel Blaque LCD series. The LA 19R7 will be the entry-level model across the Samsung LCD range. This model represents a unique combination of performance and design, albeit in a smaller package. It comes with advanced features like 600:1 Contrast ratio for crisper images; 1440 x 800 resolution for clear images, High Definition Multimedia Interface (HDMI) connection, PC input and Side AV that make this LCD television, a multimedia centerpiece. It is also HD ready allowing the user to experience richer, more natural colours, deeper contrast and greater picture clarity. This LCD TV comes with the option of Swivel Table top Stand or Wall Mount inbuilt, which gives the customer the flexibility to place it as per his/her space requirements and aesthetics.

In addition to strengthening the LCD range offering, Samsung is also offering consumers unique Combo offers of Home Theatres and LCD TVs packaged as a solution. A Samsung 37” Bordeaux Art LCD TV packaged with a Samsung Home Theatre HT Q20 is available at a discount of Rs 8,000 compared with the individual pricing of both these products. These offers are available till July 31, 2007. Samsung is also enhancing the visibility for its LCD televisions by setting up attractive LCD displays at around 500 multi brand counters across the country. The Samsung LCD range is available in the screen sizes between 19” to 52”, priced between Rs 21,000 to Rs 500,000.

Tags: Samsung, India, LCD TV, discount, Bordeaux