LG brings new Chocolate BL40 and BL20 handsets


Chic, Glossy, incredibly thin and exquisitely designed… LG makes a sweet comeback with new Chocolate BL40 and BL20 handsets. LGEIL today announced launch of company’s most successful handsets to date. The new Chocolate phones are expected to create sensation with their designs that reflects perfect harmony of technology and features. The LG BL40 is a super chic piece of design that redefines the meaning of discreet luxury and provides an option to give movies your own reviews on the move whereas the LG BL20 is a refined version of the legendary Chocolate that is ready to captivate you with its brilliant manoeuvrability at the touch of your fingertips.

The design team that created the original Chocolate state, “The new phones showcase a highly distinctive design that takes optimal advantage of the device’s features and performance. The new range of Chocolate will be a disruptive force in conventional mobile screens in an effort to maximize usability yet carry on the minimalist-inspired style and iconic design of its predecessor.”

The LG BL40 – See Things Differently

Packed with array of bright and shiny new features, the LG BL40 has a huge 4 inch wide HD LCD screen (800×345 pixel resolution) with cinematic 21:9 aspect ratio to maximize visual experience, a superior quality 5 mega pixel camera with Schneider-Kreuznach lens and flash (perfect for uploading to your fashion blog), Wi-Fi and FM transmitter. The phone’s dual screen UI splits the screen into two and shows email subject and content in one view instead of searching the email subject then open a new window to view contents subject and content can be quickly cross checked simultaneously.

Not only this, the large screen facilitates web-browsing by displaying the full page on the screen, one does not need to scroll up & down to view the contents. One Touch Copy & paste feature is optimized for internet browsing and web contents that can be copied and pasted into schedules and text messages by a simple touch.

GPS Wisepilot application powered by Navteq assists in turn-by-turn navigation making it an invaluable accompaniment to any travelers need. The handset is also bundled with other basic features like GPRS, 1 GB internal and upto 32 GB external memory, Bluetooth 2.1 and USB 2.0. The phone’s S Class UI offers 4 different home screens for different functions.

Moreover, one can easily set the frequently used gesture menu items to be accessed by one of the twelve icons stored in handset. The LG BL40 provides an enriched multimedia experience with 22 inbuilt equalizer, dolby sound, 3.5mm jack, TV out and DLNA support – to communicate with your Digital Home Entertainment Devices. Applications like Google, Social Networking makes it perfect option for gagdet geeks. The phone also offers unique games like touch, motion, blow based and demo games.

LG has partnered with fashion label Twenty8Twelve, designed by creative director Savannah Miller and international film star, Sienna Miller to design the cover of handset. It makes LG Chocolate an accessory for any outfit. It’s unique, sleek and exactly the right size to carry around as a self-image marker.

The LG BL20 – The Legend Continues


While providing access to the most needed information, the LG BL20, is a stylishly attractive handset with hidden navigation keys, side touch control which is bound to enhance the touch interface experience. The phone’s exquisite design and 5 MP camera in 3G environment are the qualities that explicitly manifest the new BL20’s unparalleled value. The device comes loaded with other features like Widget Hotkeys, Bluetooth 2.1, 81 MB internal Memory with expandable memory of upto 8GB, try and buy games, Google maps, NDTV Active, LG Helpdesk and many more. Alongwith such boastful features, the LG BL20 Chocolate Slider’s text scan function helps you scan texts from hand-written notes which can be shared with your contacts via Sms.

“Celebrating the huge success of LG Chocolate, we’re all set to offer a treat to mobile lovers yet again with the launch of all time favorites – Chocolate LG BL40 and LG BL20. With their stunning, luxurious designs and state-of-the art technology features, the new Chocolate is bound to attract everyone’s attention at the very first glance which makes it the next generation choice. We are certain that the new models once again will strike the chord with consumers and will be a huge hit. The launch further reinforces LG’s commitment to provide innovative & stylish design products.” said Mr. Sudhin Mathur, Business Head, Mobile Communications, LG Electronics India Pvt. Ltd.

The original Chocolate made a memorable debut in the market as the first LG Black Label Series. The same year, this mobile phone was recognized internationally for its design innovation by winning the prestigious Red Dot Design and the iF Design awards. Other Black Label Series handsets include LG Shine with its revolutionary full-metal body and LG Secret, an elegant carbon fibre and tempered glass classic.

These brilliant set of gadgets by LG are available in various stores in India. The LG BL40 is priced at Rs. 25,000 and the LG BL20 is priced at Rs. 15,000.

Tagged as: BL20, BL40, chocolate, handsets, LG

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