“Photographers of all levels – professionals, amateurs and beginners – will be stunned by the range of creative possibilities that the LUMIX GH1 creates in the world of high-quality photography and HD video.  Users will be equally amazed by the camera’s easy-to-use design and small size,” said David Briganti, National Marketing Manager, Imaging, Panasonic Consumer Electronics Company.  “Beyond its creative potential, the LUMIX GH1, a sister product to the award-winning LUMIX G1, is also innovative and differentiates itself from the pack by recording High Definition video with continuous AF, an indispensable feature for practical video recording.”

In late 2008, Panasonic redefined the traditional DSLR category with its launch of the Panasonic LUMIX G1 – a digital, interchangeable lens camera system that takes the radical step of eliminating the large, internal mirror structure that is currently contained in all traditional DSLR cameras.  This innovation allows for dramatically smaller camera body and lens sizes and permits many new, advanced consumer features such as LUMIX G1 “Live View Finder”.  With its 2008 launch, the LUMIX G1 achieved several honors, including:
- World’s first entry into the Micro Four Thirds Standard system camera segment
- World’s first interchangeable lens camera to offer colored body options to consumers
- Winner, 2008 Camera of the Year (Popular Photography & Imaging magazine)

The new LUMIX GH1 provides cutting-edge video recording features, including the ability to record high-resolution full HD (1920 x 1080) video at 24 fps or smooth HD video (1280 x 720) movie at 60 fps using an AVCHD format (MPEG-4/H.264). The AVCHD format provides the important benefit of doubling the HD quality recording time compared with Motion JPEG. The LUMIX GH1 hosts a dedicated video record button on the back of the camera which lets users instantly start recording videos, even while shooting still photos – removing the fear of potentially missing a must-see video moment.   The LUMIX GH1 also records video in high-quality stereo sound via Dolby Digital Stereo Creator, the global standard of audio recording.  An optional stereo microphone (DMW-MS1) is also available to achieve a more intensive sound recording experience.  Finally, a convenient Wind Cut function is provided to help to block out distracting video background noise.

Like the LUMIX G1, the LUMIX GH1 features the Live View Finder system which enables something that simply is not possible with conventional DSLR cameras – the ability to preview the effects of camera settings (e.g., exposure, aperture, shutter speed) before taking the photo.  This helps take the guesswork out of the camera setting process and helps users ensure that every photo they capture comes out exactly as they envisioned.

The brilliant 1,440,000-dot equivalent Live View Finder system can also display information settings that a user can see without removing their eyes from the subject.  Furthermore, a built-in eye sensor automatically switches on the viewfinder when the user looks into it, then switches it off and turns on the swivel 3.0-inch large 460,000-dot high-resolution LCD when the user looks away from the viewfinder. The 60-frames-per-second Live View is made possible by the Live MOS sensor, which takes real-time signals directly from the image sensor and sends them continuously to the LCD.  Both the Live View Finder and LCD provide a 100% field of view – allowing the user to accurately frame and compose a shot from most any position.

The LUMIX GH1 kit lens – the LUMIX G VARIO HD 14-140mm/F4.0-5.8 ASPH./MEGA O.I.S. –provides a broad focal length range of 28-280mm (35mm camera equivalent) and supports continuous AF using the contrast AF system for both photo and movie capture. The low-noise lens design also seamlessly supports video recording by minimizing the mechanical sound generated by AF/AE actions.

At the core of the LUMIX GH1 lies a newly developed 12.1-megapixel high speed Live MOS sensor and Venus Engine HD, which features twin CPUs for outstanding processing capabilities.  The Live MOS sensor is capable of high-speed readout over four channels to be compatible with full-HD movie recording. This sensor is also advantageous for photo recording with a high signal-to-noise ratio thanks to the new circuit structure that is unaffected by the noise generated in each of the circuits. This results in crisp photos – even those taken at high ISO levels. The multi-aspect type sensor allows users to take photos in 4:3, 3:2 or 16:9 aspect ratios with the same angle of view.  The Venus Engine HD is also energy efficient, supporting long periods of AVCHD video recording on a single battery charge.

In addition to the digital camera’s HD video recording capability, the DMC-GH1 features the LUMIX Creative Movie mode which lets the user manually set the shutter speed and aperture, making their videos more creative and representative of their own personal video style preference.  Changing the shutter speed gives the videos a special look, particularly suitable for shooting fast-moving subjects. Controlling the aperture is convenient when there are several subjects at varying distances, so the user can focus on the foreground and blur the background – or vice versa.

While the LUMIX DMC-GH1 has cutting-edge still image and video capture features, the LUMIX GH1 is also incredibly easy-to-use, thanks to Panasonic’s iA (Intelligent Auto) mode** – a user-friendly setting made popular in the LUMIX line of digital point-and-shoot camera products.   Panasonic’s iA mode is a suite of technologies which engage automatically (no settings needed).  The latest addition to the iA suite of features is Face Recognition, a feature that directs the camera to prioritize focus and exposure on a specific face that that the user had previously registered in the camera.  This invaluable function makes it especially easy to take sharp and beautifully exposed images of things the user values most in their photos – the user’s friends and family.

Panasonic’s iA mode offers other innovative features which help deliver consistently outstanding photos:  O.I.S. (Optical Image Stabilization) to help reduce blurring from hand-shake; Intelligent ISO Control to help limit motion blur by adjusting the ISO sensitivity if the subject moves as the shot is taken; AF Tracking that lets the camera lock onto any subject and keep it in focus even if it moves; Intelligent Exposure which optimizes the exposure for each part of an image, preventing blocked shadows and blown highlights, and helps ensure that gradation and details are reproduced beautifully; and Intelligent Scene Selector which automatically detects the five most common shooting situations - Portrait, Night Portrait, Scenery, Night Scenery and Close-up - and switches to the appropriate Scene mode.

Best of all, the benefits of Panasonic’s iA mode extend to motion image recording on the DMC-GH1. For example, the LUMIX GH1 motion iA includes O.I.S. and Face Detection, which automatically detects a face in the frame and adjusts focus, exposure, contrast, and skin complexion. Intelligent Exposure continually checks the ambient light level and adjusts the exposure setting as conditions change to prevent blown highlights and blocked shadows.  Intelligent Scene Selector automatically switches between Normal, Portrait, Close-up, Scenery, and Low Light modes according to the environment.

The Contrast AF system adopted by the LUMIX GH1 is accurate, easy-to-use and fast. Users can choose from a wide range of AF modes, including multiple-area AF with up to 23 focus areas, 1-area AF with a selectable focus area, Face Detection, and AF Tracking.   To help keep the images free of spots from dust and particles, the Supersonic Wave Filter dust reduction system helps prevent foreign contaminants from adhering to the image sensor.

After users capture their images using the LUMIX GH1, it’s easy for them to enjoy their photos or HD videos immediately on a large-screen Panasonic VIERA® high-definition television.  All that is required is to remove the SD Memory Card from the LUMIX GH1 and insert it into the VIERA Image Viewer (SDHC/SD Memory Card slot) located in the VIERA HDTV or in the Panasonic Blu-ray disc player.  Alternatively, an optional mini HDMI™ cable is available to output the images from the LUMIX GH1 directly to the Panasonic HDTV via VIERA Link™.  Then, using the VIERA HDTV’s remote control, users can take advantage of the LUMIX GH1’s advanced playback and slideshow features.

In addition to the new LUMIX G lenses, the DMC-GH1 and LUMIX G Micro System is compatible with any interchangeable lens that complies with the Four Thirds standard.**** This gives users access to the entire range of Four Thirds lenses. Additional Micro Four Thirds lenses will be announced in the future, giving users a large, diverse line of high-performance lenses to add to their photographic toolboxes. With the LUMIX G Micro System and the growing assortment of lenses becoming available, the creative possibilities are endless.

The LUMIX DMC-GH1 is a system camera with a wide variety of options to choose from to match a wide range of shooting situations and styles. Accessories compatible with the LUMIX G Micro System include: External Flash: DMW-FL220(GN22) / DMW-FL360(GN36) / DMW-FL500(GN50); PL Filter: DMW-LPL62; ND Filter: DMW-LND62 (New); MC Protector: DMW-LMCH62; Mount Adapter: DMW-MA1; Stereo Microphone: DMW-MS1 (New); Battery Pack: DMW-BLB13; DC Cable: DMW-DCC3; Soft Cases: DMW-CG1, DMW-CG2 (New); Soft Bag: DMW-BAG1; Shoulder Strap (Stylish) DMW-SSTG1-A/C/R/K(New); Shoulder Strap (Woven) DMW-SSTG2-W; Shoulder Strap (Leather) DMW-SSTG3-T; Remote Shutter: DMW-RSL1.

The new LUMIX G VARIO HD 14-140mm/F4.0-5.8 ASPH./MEGA O.I.S., available as part of the kit with the DMC-GH1, or separately, incorporates an inner focus direct-drive linear motor for focusing.  This allows fast and accurate contrast auto focus (AF) to operate smoothly and silently – a necessity for video recording.  Adopting the Micro Four Thirds System standard, the new LUMIX G VARIO HD 14-140mm/F4.0-5.8 ASPH./MEGA O.I.S. offers a long zoom of 14-140mm (35mm camera equivalent: 28-280mm), suitable for a wide range of shooting situations – from scenery to portraits to telephoto shots – all possible with a compact and lightweight lens.

The LUMIX G VARIO HD 14-140mm/F4.0-5.8 ASPH./MEGA O.I.S. uses four aspherical lenses and two ED lenses to achieves dramatic downsizing – despite its powerful 10x optical zoom – and still minimizes distortion and chromatic aberration.  Panasonic’s Mega O.I.S. (Optical Image Stabilization) is incorporated in the lens, making it easy to shoot clear shots even in telephoto shooting or in low-light situations – as this feature minimizes blur caused by hand shake.
Panasonic’s other new lens, the ultra-wide-angle zoom interchangeable lens LUMIX G VARIO

7-14mm/F4.0 ASPH features an astonishingly wide-angle zoom range of 7-14mm (35mm camera equivalent; 14-28mm).  Its compact and lightweight size makes it easy for users to carry while they are on the go. Taking advantage of its 114-degree wide-angle view, users can fit more subjects in a frame – even when the shooting distance is limited, for example, while shooting indoors. This expansive view gives users great flexibility and a rich perspective when shooting photos or video.

The high-performing, yet lightweight LUMIX G VARIO 7-14mm/F4.0 ASPH. achieves its compact size by incorporating two aspherical lenses and four ED lenses in a unit of 16 elements in 12 groups. The resolution of the images is high, even at its wide-end and features F4.0 brightness through its entire zoom range thanks to a large diameter glass-molded lens embedded within the body.

When both of these news lenses are mounted on the LUMIX DMC-GH1, users can take advantage of the advanced contrast AF system including Face Recognition, offering a variety of convenient and fun shooting.  Seven aperture blades give the aperture a rounded shape that, when shooting at a larger aperture, produces an attractive smoothness in out-of-focus areas.  Featuring highly-durable metal mounts, the new lenses use multicoated lens elements to reduce ghosting and flares, helping to deliver a positive user-experience – whether shooting HD videos or taking beautiful digital photos. For more information, please visit www.panasonic.com/lumix.

InfoTrends projects that the U.S. photo merchandise market – a category that encompasses photo cards, photo books, photo calendars and specialty photo prints – will achieve a compound annual growth rate of 22 percent from 2008 through 2013, with revenues surpassing $2.5 billion.1

“A real challenge for our customers in the photo market is the amount of manual steps involved with producing the applications,” said Philippe Laude, vice president of photo and packaging within Xerox’s Global Business and Strategic Marketing Group. “Print providers can charge a premium for photo jobs, but it can cost a lot in terms of set-up time. This tool automates many time-consuming steps while ensuring optimal print quality.”

Printing photo applications has traditionally been a manual process that required significant time and expertise. Print providers number and lay out pages, apply color settings, choose a paper type and size, then submit the job for print. The FreeFlow Photo Automation Tool virtually eliminates these steps, making the job submission easy and almost instantaneous.

The FreeFlow Photo Automation Tool is designed to work in conjunction with Xerox partners’ photo authoring software. It takes the customer’s order, created online or at a kiosk, from the point of submission through print – by automatically creating a print-ready file tailored for the digital press and finishing available in their shop. Additionally, the tool provides a native JPEG hot folder submission process when images need to be printed quickly or when an index print is required without any other processing.

Livingston Camera, a New Jersey-based photo retailer with two stores, uses the Xerox DocuColor® 242 to digitally produce greeting cards, calendars and photo books. The FreeFlow Photo Automation Tool saves settings for Livingston Camera’s most popular photo specialty products. Walk-up photo kiosk customers simply select what they want printed and the solution completes the job processing steps automatically.

Availability

FreeFlow Photo Automation Tool will be available in the U.S. starting on May 1 on the Xerox iGen3® and iGen4™ Presses; other color production print systems to follow in June and July.

At PMA, Nikon celebrates the 50th anniversary of its legendary F-mount lens-mounting system, employed on the company’s lens-interchangeable SLR cameras and NIKKOR lenses. Only Nikon has sustained an original lens mount for such an extraordinary period, ensuring that photography enthusiasts and professionals can continue to leverage their previous investments, while still taking advantage of new innovations. At PMA, Nikon will display the full range of world-class NIKKOR lenses.

The lenses represent a part of Nikon’s complete high-performance Digital Imaging System featured at PMA, including the complete line of digital SLR cameras, the full COOLPIX line of cameras and accessories, high-quality COOLSCAN scanners, I-TTL capable Speedlight systems and other accessories. When combined with the latest Nikon software, the complete product line demonstrates the strength of the total digital imaging solution Nikon can offer photographers and imaging professionals.

Also, Nikon will showcase gallery-quality fine art reproductions created using the end-to-end workflow solution developed in close collaboration with HP. This solution, developed specifically for fine art reproduction, is optimized for the new Nikon D3X camera and the HP Designjet Z3200 Photo Printer, in addition to the Nikon D3 camera.

Attendees are encouraged to experience Nikon’s entire line of photographic, digital imaging and optical solutions, including Nikon’s Sport Optics products, on display at the PMA 2009 tradeshow, from March 3-5 at exhibitor booth # H240. For more information, please visit http://www.nikonusa.com.

Visitors to the Nikon Booth # H240 can also experience the groundbreaking Nikon D3X and the AF-S DX NIKKOR 35MM f/1.8G lens, as well as enter to win one of three Nikon COOLPIX S60 cameras, signed by Ashton Kutcher, the star of Nikon’s integrated campaign.

At PMA, Nikon celebrates the 50th anniversary of its legendary F-mount lens-mounting system, employed on the company’s lens-interchangeable SLR cameras and NIKKOR lenses. Only Nikon has sustained an original lens mount for such an extraordinary period, ensuring that photography enthusiasts and professionals can continue to leverage their previous investments, while still taking advantage of new innovations. At PMA, Nikon will display the full range of world-class NIKKOR lenses.

The lenses represent a part of Nikon’s complete high-performance Digital Imaging System featured at PMA, including the complete line of digital SLR cameras, the full COOLPIX line of cameras and accessories, high-quality COOLSCAN scanners, I-TTL capable Speedlight systems and other accessories. When combined with the latest Nikon software, the complete product line demonstrates the strength of the total digital imaging solution Nikon can offer photographers and imaging professionals.

Also, Nikon will showcase gallery-quality fine art reproductions created using the end-to-end workflow solution developed in close collaboration with HP. This solution, developed specifically for fine art reproduction, is optimized for the new Nikon D3X camera and the HP Designjet Z3200 Photo Printer, in addition to the Nikon D3 camera.

Attendees are encouraged to experience Nikon’s entire line of photographic, digital imaging and optical solutions, including Nikon’s Sport Optics products, on display at the PMA 2009 tradeshow, from March 3-5 at exhibitor booth # H240. For more information, please visit http://www.nikonusa.com.

“We’re happy to see companies like Nik extending the value of Lightroom with their plug-ins,” said Kevin Connor, vice president of product management for Professional Digital Imaging at Adobe. “One of Lightroom’s goals is to help photographers focus on the art of photography and Viveza provides added creativity and control in pursuit of their vision. Today also marks the release of Lightroom 2.3 and Camera Raw 5.3 and we’re excited that our customers will be able to take advantage of the new camera support available with these offerings.”

Adobe Photoshop Lightroom 2.3 and Camera Raw 5.3, is available immediately for download at http://www.adobe.com/downloads/updates/. The Lightroom 2.3 and Camera Raw 5.3 updates, originally posted as release candidates for community testing on January 23, provide raw file support for the newly-released Nikon D3X and Olympus E-30 cameras and support for eight additional languages.

Viveza installs as a plug-in filter for Lightroom 2 and is accessible via the Lightroom Photo>Edit In… menu. Edits made using the plug-in within Lightroom are non-destructive in nature, with edits applied automatically to a newly generated TIFF file and not the original. Viveza also takes advantage of Lightroom and its efficiencies for every day tasks, like the ability to edit multiple images in one session, saving time for photographers.

All Nik Software plug-in products now feature Nik’s patented U Point® technology which revolutionizes the way photographers edit. U Point powered Control Points give photographers precise selective editing functions without the need to create complicated selections and layer masks. This innovative technology is easy to use and works directly on the image, empowering photographers to make selective enhancements in a fraction of the time needed by using other methods.

Pricing and Availability

The fully compatible Viveza product, offering support for Adobe Photoshop, Lightroom, and Apple Aperture, is available immediately for electronic delivery directly from Nik Software (http://www.niksoftware.com) or through specialty camera retailers. A complete list of resellers may be found at http://www.niksoftware.com/resellers. Current owners of Viveza may download a free update at http://www.niksoftware.com/lightroom.

Nik Software also announces that all of its remaining photographic filter products are being updated to support Lightroom as well, beginning with Color Efex Pro 3.0. As these Lightroom-compatible versions become available, current owners will receive updates free of charge. All products are expected to be available by the end of the second quarter of 2009.

Viveza retails for $249.95. Customers interested in purchasing all 5 Nik Software products for Lightroom or Aperture only may pre-purchase the Nik Software Complete Collection for Lightroom or Aperture for $299.95. Customers who pre-purchase the Complete Collection for Lightroom or Aperture will receive email notification for each product as they become available.

For more information about the software, including video tutorials highlighting the software running within Lightroom and free 15-day fully functional trial versions, please visit http://www.niksoftware.com/viveza.

Waterproof – and hard to miss

GE cameras have always been a great fit for the active lifestyle, but the fun new G3WP is built to withstand swim parties, weekends at the lake, or rain on your parade. The G3WP is waterproof to a depth of 10 feet.

“This is our strongest lineup yet,” said General Imaging CEO Tom Haga. “We’ve got cameras for every lifestyle. GE digital cameras are slim, stylish and easy to use. We continue to offer an amazing feature set at an affordable price.”

Among the features on the 2009 GE digital camera line:

Auto Scene Detection. This feature automatically determines the appropriate scene type and optimizes exposure for sharp, vibrant pictures.

Pan-Capture Panorama. One of our most popular features just got even better. Our earlier panorama stitching feature allowed the user to seamlessly stitch together three photos into one extra-wide angle image. Pan-Capture Panorama is even easier, letting the user pan the camera across the scene while the engine automatically captures, determines overlap, and stitches the frames into a single panoramic picture.

Optical Image Stabilization. While all GE cameras employ image stabilization to overcome camera shake, General Imaging has included superior optical image stabilization technology in the E1276W and the X3.

General Imaging debuts 2009 GE cameras

Touch Panel LCD. The new E1250TW utilizes touch-screen technology to allow the user to control certain features by touching icons displayed on the three-inch LCD screen.

HDTV Output. The E1250TW also allows users to view high-definition photos connecting directly to their HDTV.

Most of the popular features from earlier models are back for 2009, including blink, smile and face detection, auto-adjust brightness LCD, and in-camera red-eye removal. Three of the new models also feature 28mm equivalent wide-angle lenses.

“Casio is dedicated to creating digital cameras that feature superior technology while maintaining an ease of use for the consumer,” said Bill Heuer, Vice President of Sales for Digital Imaging Division at Casio America, Inc.  “We continue to be a leader in the digital camera industry, providing fun and convenient ways to capture quality photographs.”

The EX-Z29 comes loaded with other useful features including Anti-Shake DSP which reduces photo blur from shaky hands or moving subjects, allowing users to shoot images with ease and confidence.  Easy Mode simplifies the camera settings to three easy menus (image size, flash and self timer).  With Easy Mode, the camera is set to take great photos in every situation without having to check presets or accidentally making a wrong adjustment. Casio’s Face Detection Technology maintains a sharp focus and the correct exposure for the human face.

Available at retail in April, the EX-Z29 will be available in black, pink, blue, silver and purple with an MSRP of $149.99.

EXILIM EX-Z29

A sleek & sturdy digital camera with a compact design

Design achieves a lightweight, yet durable image

Designed to fit the concept of “Sleek & Sturdy,” this camera has a compact form, measuring just 3.64” wide x 2.16” high x .91” thin. The edging that frames the body presents a light, casual feel, but at the same time gives the user the sense that this camera is tough and reliable. In addition, the camera color is not limited to a single hue. Rather, the control panel, frame, and rear casing boast contrasting colors, presenting a whole new idea in camera color schemes.

An effective 10.1-megapixel camera with a 3X optical zoom lens

In addition to offering the ability to reproduce a detailed image of the subject, this camera is very responsive and easy to operate. It has an effective 10.1-megapixel resolution, and delivers excellent performance. Images taken at high resolution can be enjoyed as beautiful photographs whether printed large or cropped before printing.

Easy-to-see 2.7-inch widescreen LCD

This camera features an easy-to-see widescreen 2.7-inch LCD monitor. Shooting information is shown in an “operating panel” on the right hand side of the screen, which makes it easy to quickly change camera settings while shooting.

Fun widescreen movie recording

Just by pressing the movie button, widescreen movies can be recorded with an aspect ratio of 16:9. The camera also offers YouTube Capture Mode, which records and saves movies at the ideal settings for the world’s largest video sharing site, YouTube. Recorded video can be easily uploaded to YouTube using the special included computer software.

Customizable focusing frames and menu screens

Focus frames

As well as the rectangular focusing frame usually displayed on the LCD monitor, users can choose designs such as a heart or a butterfly for the frame design. When the camera is correctly focused, a beautiful heart can be displayed, and when correct focus is not achieved the heart pattern breaks up. This makes it easy to ensure correct focus, and it is fun, too.

Menu screens

Menu screens can be freely selected from a total of six colors — black, chocolate, cinnamon, rose, sky blue and olive green.

EXILIM model EX-S12

Taking advantage of the high-speed image processing abilities of Casio’s state-of-the-art EXILIM Engine 4.0, which is built into these models, the new Dynamic Photo function allows the photographer to cut out the main subject of interest in an image that has just been captured and then combine it with another image to form the background. Users can also cut and paste several rapid-succession images to create a moving subject on a still background. This function makes it easy for users to create composite scenes from an image juxtaposition that exists only in virtual reality, or they can create a composite image that conveys a certain message. Casio technologies like these are creating whole new avenues of enjoyment that go far beyond mere picture-taking, delivering greater creative and viewing pleasure.

Casio has set up a special website (www.exilim.com/dp/) that demonstrates many interesting ways to use the Dynamic Photo function.  Following the release of the camera, Casio will offer new services that expand the fun of the Dynamic Photo function

Also to be released at this time is the EXILIM EX-S5 — a camera with a compact body based on a new design concept — which makes high-quality photographic functionality simpler to use than ever before.

“Casio is dedicated to designing new technology that lets us create features like Dynamic Photo in our digital cameras,” said Bill Heuer, Vice President of Sales for Digital Imaging Division at Casio America, Inc.  “We continue to be a leader in the digital camera market, providing unique and convenient ways to capture special moments.”

The EX-S12, available in April, will have an MSRP of $249.99 and will be offered in silver, pink, green and black colors.  The EX-S5 will be available March with an MSRP of $179.99.  The EX-S5 will come in exciting new colors like blue, black gold, silver, pink and purple.

EXILIM Model EX-S12

New high-speed image processing engine allows moving subjects to be cut and pasted onto still backgrounds or other images

This camera has a stylish body measuring just 3.7” wide x 2.1” high x .6” thin (.5” at the thinnest part). It boasts a 3X optical zoom and a super clear, 2.7-inch widescreen LCD monitor and has an effective 12.1-megapixel resolution. It is finished in a design with both the high-class feel and beauty of stainless steel.

Newly developed EXILIM Engine 4.0 built in

The EXILIM Engine 4.0 is a powerful electronic package comprised of an ordinary CPU and a high-speed dedicated image processing CPU. It delivers outstanding color reproduction and a rich tonal range that guarantees superior visual expression. Noise reduction at high-sensitivity levels also helps to produce high-quality, beautiful images. The new engine successfully combines the pursuit of radical new functionality with improvements to many conventional camera features.

Lighting Function

The S12 features a lighting function that allows the user to select on, off or extra.  This feature compensates for shadows and darkness. It will add more light to these areas without washing out the image in the more well-lit areas.

Dynamic Photo function, where the subject moves against a still background

Thanks to the high-speed image processing capability of the new engine, a moving subject can be cut out of a number of images that have been shot and combined with a different still shot that forms the background. A unique digital camera image where only the main subject in the photo is moving can be created using just the camera, with no editing on a computer.

Other functions that utilize the new image processing engine

Tracking AF

Using the image analysis technology in the new engine, the ability of the auto focus function to automatically follow a moving subject has been refined. In addition to improvements to the accuracy of auto focus tracking, when a subject leaves the frame the camera makes a record of it, and when the same subject once again enters the frame it is recognized by the camera, and auto focusing is resumed.

Makeup function

In addition to recognizing faces and adjusting focus and exposure accordingly, these cameras can make adjustments to smooth skin in images and soften facial shadows caused by sunlight, creating beautiful photographs of people’s faces. The photographer can choose from one of twelve levels of skin beauty using different strengths of image processing, and can shoot after viewing the results in the LCD monitor.

HD Movie function

Just by pressing the dedicated movie button, these cameras will record beautiful HD movies at a size of 1280×720 pixels.

EXILIM EX-S5

A “Sleek & Sturdy” digital camera with a compact design

Design achieves a lightweight, yet durable image

Designed to fit the concept of “Sleek & Sturdy,” this camera has a compact form, measuring just 3.8” wide x 2.2” high x .7” thin. The edging that frames the body presents a light, casual feel, but at the same time gives the user the sense that this camera is tough and reliable. In addition, the camera color is not limited to a single hue. Rather, the control panel, frame, and rear casing boast contrasting colors, presenting a whole new idea in camera color schemes. This EX-S5 weighs a mere 5.2 ounces excluding the battery, making it sleeker and slimmer than other entry-level cameras on the market.

An effective 10.1-megapixel camera with a 3X optical zoom lens

In addition to offering the ability to reproduce a detailed image of the subject, this camera is very responsive and easy to operate. It has an effective 10.1-megapixel resolution, and delivers excellent performance. Images taken at high resolution can be enjoyed as beautiful photographs whether printed large or cropped before printing.

Easy-to-see 2.7-inch widescreen LCD

This camera features an easy-to-see widescreen 2.7-inch LCD monitor. Shooting information is shown in an “operating panel” on the right hand side of the screen, which makes it easy to quickly change camera settings while shooting.

Fun widescreen movie recording

Just by pressing the movie button, widescreen movies can be recorded with an aspect ratio of 16:9. The camera also offers YouTube Capture Mode, which records and saves movies at the ideal settings for the world’s largest video sharing site, YouTube. Recorded video can be easily uploaded to YouTube using the special included computer software.

Customizable focusing frames and menu screens

Focus frames

As well as the rectangular focusing frame usually displayed on the LCD monitor, users can choose designs such as a heart or a butterfly for the frame design. When the camera is correctly focused, a beautiful heart can be displayed, and when correct focus is not achieved the heart pattern breaks up. This makes it easy to ensure correct focus, and it is fun, too.

Menu screens

Menu screens can be freely selected from a total of six colors — black, chocolate, cinnamon, rose, sky blue and olive green.

Casio’s effective use of fast digital technologies to deliver unprecedented high-speed burst shooting and high-speed image processing of these new models has exceeded all expectations of what digital cameras should be able to accomplish. These stylish cameras are the first bold step in a major transformation of the traditional definition of the photograph, offering users entirely new ways of enjoying still and moving images.

High Speed EXILIM models EX-FS10 and EX-FC100

By reducing the size of the circuitry and the image sensor units, Casio has produced two very small cameras that offer a high-speed 30 shot-per-second burst rate and high-speed movies at a maximum of 1000 fps. The EX-FS10 is a card-sized camera just .64” thin, and the EX-FC100 is a compact camera that fits perfectly in the palm of the hand. These cameras also offer a number of other innovative functions including allowing the user to capture a still image while viewing the movement of their subject in slow motion and automatically selecting and saving one frame from continuous shots.

“Casio is dedicated to creating ‘out of the box’ features and new technology packed into our digital cameras,” said Bill Heuer, Vice President of Sales for Digital Imaging Division at Casio America, Inc.  “We continue to be at the forefront of the digital camera market, providing new levels of convenience for the consumer taking photographs and shooting high-quality videos.”

The new cameras will be available at retail in April.   The EX-FS10 will have an MSRP of $349.99 and will be available in blue, gray, red and white.  The EX-FC100 will have an MSRP of $349.99 and will be available in gray and white.

High Speed EXILIM Models EX-FS10 and EX-FC100

Stylish, high-speed digital cameras that offer high-speed burst shooting

Two high-speed digital cameras that are convenient to carry everywhere

High-speed burst shooting and high-speed movie functions have been squeezed into these slim, compact, highly mobile cameras.

EX-FS10

In this card-sized camera measuring just 3.8” wide x 2.3” high x .64” thin, Casio has packed a newly developed 3X optical inner-zoom lens and a 2.5-inch high-performance Super Clear LCD. This high-speed model boasts an effective 9.1-megapixel resolution.

EX-FC100

The EX-FC100 is a compact camera measuring 3.9” wide x 2.3” high x .9” thin. It offers a 5X optical zoom lens with a CMOS shift anti-shake function and a 2.7-inch high-performance Super Clear LCD. This high-speed model boasts an effective 9.1-megapixel resolution.

30 shot-per-second high-speed burst shooting ensures that every crucial moments is captured

Both of these cameras can take up to 30 shots per second of high-resolution 6.0-megapixel images. What’s more, they can save up to 25 frames prior to the instant that the shutter button is actually pressed, so even if the user hits the shutter a bit late, that special moment will not be missed. The number of shots per second can be set at 30, 15, 10, 5, 3 or auto, and the user can set the total number of shots in one burst at 30, 20, 10 or 5.

Easy, convenient functions that make the most of high-speed burst shooting

These cameras can automatically record just the best of the images captured in a high-speed burst. Also, a number of images from a burst can be combined into a single image. It is this high-speed burst capability that offers the functionality for easily creating photos precisely in accordance with the wishes of the user. After taking a set of shots, there is no need to go to the trouble of manually select the best one.

Slow Motion View

By pressing a dedicated button during shooting, it is possible to view the movement of the subject in slow motion on the LCD monitor. The user can press the shutter while viewing the LCD monitor, selecting the perfect moment to capture from a scene that looks as if time has been slowed down.

High-Speed Anti-Shake and High-Speed Night Scene functions

These functions work because the cameras can combine a number of images taken in burst mode, and then align the position of the subject to form a single shot. This means that, even without a tripod, zoom photography and night shots are beautifully rendered, virtually making photo blur a thing of the past.

High-Speed Best Selection

To ensure that a natural, fleeting smile is captured, these cameras can automatically select the best image from a set of images taken in burst mode, with the subject smiling, with no photo blur, and with the subject’s eyes open. The best image will be saved.

Lag Correction

These cameras make it possible to set in advance the time lag between the moment that the user wants to capture and the actual time of taking the picture. This way, it is possible to capture that precious instant at any time, with minimal lag. This works because the cameras select from the images they temporarily store in their burst mode buffers the one image that was taken at the specified interval prior to the shutter being released, and just that image is saved.

High-speed movie recording at up to 1,000 fps

These cameras have a high-speed movie function that can record motion that is ordinarily too fast for the human eye to see, and then play it back in ultra-slow motion. The frame rate can be set at 1000 fps, 420 fps or 210 fps. Also, even while recording a movie clip at the standard speed (30 fps), by pressing a single button the frame rate can be changed to the 210 fps high-speed mode.

HD Movie function

The HD Movie function will record beautiful videos at a size of 1280×720 pixels. Also, pressing the dedicated photo button while shooting an HD movie clip will capture a 6.0-megapixel still image.

Setting it apart from most digital still cameras, which use an electronic shutter to achieve high speed, the HX1 unit has a mechanical shutter that helps reduce distortion when shooting a moving subject.

Compared to images shot with traditional sensors, the HX1 model takes clearer images with about 50 percent less noise when in handheld twilight or anti-blur modes. It is also the first Cyber-shot camera to include a Sony G lens and 1080p HD movie clip recording capabilities.

“Traditional CMOS sensor technology provides higher shutter speeds, but we are using what we call an Image3 system that combines the best image, sensor and processor,” said Karim Noblecilla, senior product marketing manager in Sony Electronics’ Digital Imaging Division. “By combining this sensor with a high-quality Sony G lens and powerful BIONZ(TM) processor, we are able to create solutions beyond fast speed that helps consumers get better pictures.”

Incorporating on-chip A/D conversion, which minimizes image degradation that can occur during analogue processing, Noblecilla said the Exmor CMOS sensor delivers outstanding images, reduces noise and can continuously shoot at a high speeds.

Clear Images in Low Light or for Moving Subjects

Compared to cameras with traditional sensors, the HX1 model has two scene modes that significantly reduce noise. Using the high-speed shutter Exmor CMOS sensor technology, the new model takes six shots within a fraction of a second. Combined with the power of the BIONZ imaging processor, it immediately superimposes them into one picture. The camera calculates the position of objects in each frame and composes the sharpest picture possible, resulting in clearer, sharper images.

The two modes that use this functionality include hand-held twilight and anti-motion blur. For difficult shots in low light, the hand-held twilight mode results in clearer and sharper pictures without the need of a tripod. Anti-motion blur uses High ISO to reduce blur especially in dimly lit environments.

To reduce blur, the camera detects if a person or object is moving, or if the camera is shaking, which is likely when taking a telephoto shot. When it superimposes the images, the camera captures the moving subject or object from one of the six shots. It takes, combines and composes the rest of the image using the six shots. This reduces blur on the main subject and results in a sharp, clear background.

Sweep Panorama Technology

Capturing wide landscapes, church spires or skyscrapers is as easy as “press and sweep.” Sweep panorama mode lets you reach beyond the traditional wide-angle lens and capture breathtaking shots. With wide and ultra-wide settings and horizontal or vertical directions, sweep panorama mode can take up to 224-degree horizontal or 154-degree vertical shots.

Using the fast-speed Exmor CMOS sensor, the camera continuously shoots full-resolution images at a high speed. Using the BIONZ imaging processor, it automatically stitches the pictures together to create one stunning panoramic photo. The maximum resolution is 7152 x 1080 (ultra wide horizontal).

“This panorama mode is so seamless that it removes the guess work,” Noblecilla said. “The camera indicates where you are in the degree range, so you know how wide you can shoot and stitches the photos automatically. It calculates and aligns pictures for you without using additional software.”

1080p HD Movie Recording

The HX1 camera captures movie clips in 1080p HD resolution, and a built-in stereo microphone records crisp, clear audio. The camera’s wide 20x optical zoom is also available while shooting.

When set to HD movie, it records at 30 frames per second (1440 x 1080). The camera uses the high-quality, high-compression MPEG4 AVC/H.264 format. Other recording options include standard-definition video and VGA.

The camera also has HDMI(TM) connectivity via supplied HDMI accessory (cable not included) so images can be shared in high definition on an HD television set. MPEG4 AVC video recording allows you to view footage on a PC and upload it to the Web.

Sony G Lens

The Sony G lens is optimized to complement the advanced image sensors and image processing technology in Sony’s cameras. The HX1 camera features a 28-560 millimeter f/2.8-5.2 wide-angle lens with 20x telephoto range. With the combination of this G lens and sweep panorama mode, the camera can cover almost any telephoto and wide angle need.

Containing a six-blade aperture, the G lens produces beautifully defocused backgrounds with a soft, natural feel. A-spherical lens elements and elements made from extra-low dispersion glass combine to minimize chromatic aberration common to high-magnification lenses.

Intelligent Auto

Like many of Sony’s new cameras this year, the HX1 model has the convenient and powerful intelligent auto mode, which combines Intelligent Scene Recognition (iSCN), Optical SteadyShot(TM) and face detection technologies. It recognizes scenes and lighting conditions within one-thirtieth of a second, and then changes settings. This produces clearer images with more natural skin tones, reduced red-eye, fewer closed-eye shots and less overall blur without compromising image quality.

The iSCN feature detects up to eight scenes and automatically changes settings that will apply to the scene or lighting conditions. With the iSCN Advance feature, the camera takes a second shot when low or backlight is detected, letting users choose the best picture.

With face detection technology, the camera will adjust the flash, focus, exposure and white balance producing more natural skin tones and reducing red-eye. Face motion detection identifies a moving subject and adjusts the ISO to minimize blur. In conjunction with iSCN, the camera takes two pictures simultaneously and saves the one in which the eyes are the least closed.

A new selected-face memory function registers one face (selected by the user) as the main face and adjusts focus, exposure, flash and white balance accordingly. The camera remembers the face every time that face shows in the frame.

Additionally, the camera comes with Smile Shutter technology that helps capture a smile the moment it happens and dynamic range optimizer (DRO) technology that adjusts for contrast.

Pricing and Availability

The Cyber-shot DSC-HX1 camera will be available in April for about $500 and pre-sales will start in March. The camera and a range of accessories will be available online at sonystyle.com, at Sony Style(R) retail stores (www.sonystyle.com/retail), at military base exchanges and at authorized dealers nationwide.