IdeaPad YOGA is the union of a stylish, powerful ultrabook and a portable 13.3” multi-touch tablet. YOGA’s patented dual-hinge design is engineered to enable content consumption and creation spanning four intuitive usage positions … notebook, tablet, stand, and tent …in one computer, while offering higher durability1 and stability than conventional convertible form factors.

Not to be outdone, the IdeaCentre A720 all-in-one features a pioneering 27-inch screen that allows a more widely adjustable angle from — -5o to 90o. An innovative screen hinge allows for a more comfortable use in any position and combines with a frameless display that supports 10-point multi-touch capabilities for a greatly enhanced multi-user experience.

“It is clear to us that consumers want their four screens: mobile devices, tablets, notebooks and smart TVs and they want them to work together seamlessly, anytime, anywhere. Whether a notebook that bends and folds, or an all-in-one that puts the ‘wide’ into wide-angle, today’s announcements reflect our focus on delivering the inspirational innovations that consumers are looking for,” said Yang Yuanqing, Chairman and CEO, Lenovo. “The IdeaPad YOGA multi-mode notebook redefines the convergence and convertible user experience by bringing together the best of traditional PCs, with the best of tablets and more.”

IdeaPad YOGA Notebook: Four Experience Modes to Create and Consume

Created for the convergence of professional and personal lifestyles, the IdeaPad YOGA multi-mode notebook introduces an intuitive design that optimizes the user experience of both an ultrabook and tablet across four different usage modes – notebook, tablet, stand and tent. Compared with conventional convertible form factors, YOGA’s patented 360 degree dual- hinge flip design is more stable and durable,1 and enables an overall thinner and lighter hardware design. YOGA is the industry’s thinnest convertible ultrabook measuring 0.67” (16.9mm) thin at 3.1 lbs (1.47kg). Powered by the Intel Core Processor family with a Windows 8 operating system, YOGA supports eight hours of battery life with up to 8GB RAM and 256GB SSD. As a full-size notebook, YOGA’s svelte design includes small but meaningful details such as soft touch rubber paint on the exterior for strong grip, a leather cover on the palm rest, and side buttons designed for easier access for all usage modes.

As a multi-mode notebook, IdeaPad YOGA delivers a comfortable and natural user interaction when using it in any position. To enjoy multi-player touch-based gaming and social media on-the-go, the user simply folds back YOGA’s screen for a portable 13.1“ HD+ (1600 x 900) tablet with 10-point capacitive touch. For entertainment, reading, and web browsing, users can flip the YOGA’s screen panel into a convenient stand or tent mode that saves space and brings the screen closer to the user. YOGA’s versatile multi-mode form factor strikes an ideal balance between creating and consuming content, while at the same time, offering consumers an optimal experience of a notebook and tablet in a single device.

IdeaCentre A720 All-in-One: Taking Touch Experience in the Home to the Next Level

As the industry’s slimmest 27” all-in-one and sporting a sleek metal exterior, the IdeaCentre A720 measures less than an inch (24.5mm)2 and combines a frameless display supporting 10-point multi-touch. The A720 continues Lenovo’s heritage of svelte designs for the AIO by smartly positioning the PC at the base on the unit. Improving AIO design even further, the A720 is engineered to optimize the touch experience in the ‘digital’ home. The A720’s widely adjustable hinge allows the screen to be pulled towards the user at an angle of -5o and folded back to an angle of up to 90o, making touch applications more comfortable over longer periods in any position.

To optimize the touch experience on the AIO, the A720’s 10-point multi-touch display supports multi-user scenarios with greater accuracy. Powered by the Intel Core Processor family and NVIDIA® GeForce® graphics with up to 1TB HDD and 64 GB SSD storage, the A720 delivers an impressive home multimedia experience on a frameless high definition 16:9 wide-screen. With integrated entertainment features, such as room-shaking Dolby Home Theatre V4 audio, Lenovo High-Sense (720p HD) Webcam, and Lenovo IdeaTouch (a suite of touch-optimized applications and games), the A720 is an ultra stylish and fun addition for the modern home entertainment center.

Pricing and Availability

The IdeaPad YOGA multimode notebook will be available in the second half of 2012 with an estimated starting retail price of $1,199. The IdeaCentre A720 all-in-one will be available in the first half of 2012 with an estimated starting retail price of $1,299.

“We have been working closely with NVIDIA to bring 3D gaming capabilities to the Qosmio F755, a killer feature that has yet to be realized in the PC industry,” said Carl Pinto, vice president of product development, Toshiba America Information Systems, Inc., Digital Products Division. “Now gamers can experience hundreds of PC games in stunning 3D without the burden of wearing 3D glasses. This update brings a new level of play to 3D PC gaming.”

A Breakthrough in Consumer 3D Technology

To achieve a 3D viewpoint without the aid of special glasses, the award-winning Qosmio F755 3D laptop uses auto-stereoscopic display technology. Equipped with a brilliant 15.6-inch diagonal 1080p Full HD TruBrite® display2 with Active Lens technology, the double parallax image display is able to project two sets of images at the same time, splitting them between the left and right eyes to create the 3D effect. Toshiba’s intuitive Face Tracking technology then taps into the laptop’s built-in webcam to further perfect the projection of the image by reacting to the motion and position of the viewer, delivering a broad viewing zone from which to view 3D content. The end result for consumers is the ability to view and enjoy real 3D – no glasses needed.

High-Performance Components and Premium Entertainment Features

In addition to its 3D capabilities, the Qosmio F755 3D is equipped with the latest in processor technology and premium components. Powered by the visibly smart Intel® Core™ i5 or Core i7 processor3, NVIDIA GeForce GT 540M graphics processor with 1GB of GDDR3 graphics memory4, as well as up to 8GB RAM5 and a spacious 750GB hard drive6, the Qosmio F755 3D laptop is built to deliver robust multimedia performance. Built-in harman/kardon® speakers, a suite of sound enhancement technologies from Dolby® and Waves Audio deliver booming cinematic sound to movies, music and games. An integrated Blu-ray Disc™ rewriteable drive7 (on select models) offers record and play capabilities, while an HDMI® 1.4 port supports output of video (up to 1080p) to a 3D-ready TV or display. An elegant Fusion 3D Finish in Brilliant Red delivers standout styling.

Immersive crystal-clear audio through innovative technology

Optimized by audio experts, built-in SonicMaster technology features a finely-tuned digital signal processor that produces every note in pristine clarity with zero distortion. Also onboard is DTS Surround Sensation UltraPC™ audio technology, which delivers the most realistic three dimensional sensation of being completely surrounded by sound. Bundled with select models of the ET2700 Series is an external subwoofer for a new dimension of audio not found in other AiO PCs. Its 580cc resonance chamber is tuned to low-range frequency audio signals to guarantee rich bass response.

27″ wide viewing angle display for unprecedented visuals

The ET2700 features a 27” screen that is ideal for both personal and shared multimedia entertainment. Its high contrast 1920 x 1080 LED backlit display delivers incredible lifelike HD images while the MVA panel eliminates color shift and delivers wide viewing angles of up to 178° both vertically and horizontally, ensuring stunning visuals from any angle. The optional Blu-ray combo drive as well as a built-in TV tuner card turns the ET2700 into a TV for additional entertainment options.

Usability and convenience that meet every need

The ET2700 comes with a slew of convenient features that make it easier to surf the web, browse through movies and music libraries, or edit photos. The world’s first 27” capacitive 10-point touch screen gives ET2700 users an interface with precise fingertip control, offering the ability to manipulate and navigate through intuitive gestures like pinch-zoom, swipe, scroll, or rotate. An onscreen keyboard further adds to the convenience, giving users the ability to fully utilize the ET2700 without a physical keyboard or mouse.

The ET2700’s side panels are home to two superfast USB 3.0 ports, a combo eSATA/USB 2.0 port and an SD card reader; while an HDMI input at the rear instantly turns it into a 27″ display for use with a gaming console. The added bonus of being able to VESA-mount the ET2700 onto a wall makes it not only a computer, but a truly versatile home entertainment device.

A compact system that packs all the powerful features professionals want – and helps them look good in the process – the XPS 14z is available with 2nd-generation Intel® Core™ i5 and Core i7 processors, an HDWLED display for great entertainment experiences, a slot-load optical drive and NVIDIA® graphics option. The XPS 14z is ultra-portable with a stunning, compact design that measures in at less than 2.3 cm thin. The unique design also maximizes screen size, delivering a 35.5 cm (14)screen in a 33 cm (13)form factor.

The XPS 14z is the latestentrant in Dell’s portfolio of Thin + Powerful solutions, and the second such solution in the XPS family, joiningthe successful XPS 15z laptop. Dell’s Thin + Powerful solutions now include the Inspiron 13z laptop, and the Inspiron One all in one desktopthat are ideal solutions for parents and students, as well as the Vostro V131 laptopfor small businesses. All solutions are designed to deliver impressiveperformance in beautiful packages.

Get More: A 33.5 cm (14) Display in a 33 cm (13) Body

Well-designed and well-built, the XPS 14z is the classic example of style and substance. Customers will get more with this laptop: more screen size, and surprising portability for such a fully-loaded laptop.

The 35.5 cm (14) HD display easily fits into a 33 cm (13) laptop form factor – all while offering 10 percent more viewing area than a 33.8 cm (13.3) display. And starting at just 1.98 kg , less than 2.3 cm thin, and up to 6 hours and 42 minutes of battery life , it has the easy portability of a 33 cm (13) laptop too. The XPS 14z’s uncompromising power helps busy professionals achieve their personal and professional pursuits – and look good while doing it. The XPS 14z is visually striking, with a slim yet powerful form synonymous with innovation. Its anodized-aluminum finish is stylish and sophisticated, and the latch-less design is simple, yet elegant.

“The XPS 14z delivers what professionals want – raw power paired with a stunning, sophisticated design that signals ‘I’ve arrived’,” said Mr. P. Krishnakumar, Executive Director – Marketing, Consumer and SMB, Dell India. He further added,“The XPS 14z is specifically engineered to help our customers do more in their personal and professional lives – and it advances our industry-leading vision for thin and powerful solutions that deliver performance without compromise. With the XPS 14z, our challenge was to build a laptop that provided customers with the performance and portability that they need, with the design and finish they desire.”

Dell XPS laptopwith Windows 7 operating system also come with the Dell Stage user interface, which offers one-click access to your favorite content including music, photos and video. SyncUP powered by Nero can keep content and personal information synched with other Stage-enabled Dell PCs and mobile devices within ahome Wi-Fi network.

Detailed Information:

• One of the thinnest (less than 2.3 cm) laptop PCs with Microsoft Windows 7 Home Premium; anodized aluminum and magnesium alloy palmrest in dark gray
• 2nd-generation Intel® Core™ i5 and Core™ i7 Dual Core processor choices
• 35.5 cm (14) Standard HD (720p) WLED with TrueLife™ and edge-to-edge glass (1366×768)
• Fast  NVIDIA® graphics option including NVIDIA® Optimus™ technology:
• o    NVIDIA® GeForce® GT 520M with 1GB graphics memory
• 4GB dual channel DDR3 up to 8GB DDR3 1333Mhz memory options
• Fast 7200RPM hard disk storage, from 500GB up to 750GB
• Built-in Slot load DVD +/- RW (reads & writes to CD/DVD)
• Backlit, spill-resistant Chiclet-style keyboard
• Built-in Intel Centrino Advanced-N 6230 802.11 A/G/N  and Bluetooth 3.0 wireless connectivity
• Intel Wireless Display-ready
• Up to 6 hours and 42 minutesof battery life with 8-cell battery
• USB 3.0 (1), USB 2.0 (1), HDMI 1.4 (1), RJ-45 (1), Mini Display-Port and microphone/audio connectors
• Built-in 1.3MP HD Webcam with dual array digital microphones and stereo speakers
• Next generation Dell Stage software for fast, easy access to content like music, videos and photos
• Dimensions: Height: less than 2.3cm / Width: 33.5 cm  / Depth  23.4 cm; Weight: starting at 1.98 kg(4.36lbs)

Availability and Pricing:

The XPS 14z is available at Rs. 66,900/-through www.Dell.co.in, Dell Exclusive retail stores, and authorized partners nationwide.

The LG LSM-100 Mouse Scanner is the world’s first mouse with an embedded scanner function that offers convenience, mobility, and simplicity to the users. An innovative scanner that breaks through the limitations of complicated, non-portable conventional scanners will surely be the next hit in the technology market.

Operating the LSM-100’s scanning function is far more convenient than on conventional scanners. While holding the Smart Scan button on the left side of the mouse, the user simply swipes the mouse over the material to be scanned. The scanned image can then be saved in a variety of file types – PNG, JPEG, TIFF, BMP, PDF, XLS and DOC – or dragged and dropped into the desired application. Users can easily perform OCR (optical character recognition) editing of scanned files as well as send them as e-mails, SNSs and mobile phones. From corporate offices to regular usage, the LG Mouse Scanner boasts to transform scanning into a much easier and convenient task.

“LG is all set to offer a treat to the technology lovers and gizmo freaks yet again with the launch of the world’s first ‘Just Drag and Share’ Mouse Scanner. Another technical gem with its tech -savvy, smooth design and state-of-the art technology features, it is bound to attract everyone’s attention at the very first look & usage, giving it the Gen Y quotient. This device is a top-end mouse, with a very accurate, durable laser sensor, and a stylish design that lends itself to easy, smooth motions, while providing an ergonomic, comfortable grip. With optical character recognition software “said Mr. Sanjoy Bhattacharya, Product Group Marketing Head, LG Electronics India Pvt. Ltd.

Smart Scan with LSM-100-  Innovative Mouse   +  Scanner:

The LSM-100 is equipped with LG’s Optical Character Recognition technology, which converts scanned text into a Microsoft Word document that can then be edited and manipulated as the user sees fit. By eliminating the need to retype text from print media onto the screen, the Optical Character Reader saves users a great deal of time.

Other remarkably advanced features are superior resolution, lighting, scanning size, text recognition & conversion, superior text read & conversion rate and free size scan uninfluenced by lighting high resolution. Now, with the introduction of this mouse scanner in the market, it is easy for the users to edit & share in the form of e-mail, MS Word, SNSs , helpful in real time work like scanning & editing etc. and also for free size scanning (Up to A3 size).

This world’s first ‘Just Drag and Share’ Mouse Scanner (LSM – 100) makes a remarkable debut in the market as first in the series at a price point of Rs 3500 /-. The brilliant gadget is available in leading stores now.

“A simpler desktop drive product family is exactly what Seagate customers are asking for,” said Rajesh Khurana, Country Manager India & SAARC, Seagate Technology. “The new Barracuda® family reflects the reality that end-users want a full range of hard drive capacities and as much performance as we can give them to help manage and store massive amounts of digital content. In addition, our OEM and channel customers want to reduce overhead costs by having fewer product lines to qualify and manage in their inventory.”

Desktop PC performance is growing in importance as computer users consume and otherwise use more and more multimedia – a blend of text, audio, images, animation and video – and other rich-content files in areas as diverse as business, advertising, art, education, entertainment, engineering, medicine, mathematics and science. Higher hard drive performance often means a faster computer and quicker access to this content.

The new Barracuda hard drive –available in India from November – is designed for desktop, tower or all-in-one personal computers; workstations, home and small business servers; network-attached storage devices; direct-attached storage expansion; and home and small-business RAID solutions. Capacities of the family range from 250GB to a massive 3TB.

The simplification of the Barracuda family comes as Seagate begins volume shipments of its 1TB-per-disk Barracuda® hard drive. Seagate plans to end production of its Barracuda® Green drive in February 2012. Seagate analysis shows that its new Barracuda drives have a nearly identical power-consumption profile as energy-efficient desktop drives but deliver much higher performance. Barracuda® XT, Seagate’s fastest desktop hard drive, will be folded into the new Barracuda family and re-emerge, in name, as the company’s desktop solid state hybrid drive.

Technical Specifications

The new Barracuda hard drive features a SATA 6GB/second interface, 7200RPM spin speed and up to 64MB cache to deliver high performance across all capacities. Seagate’s SmartAlign™ technology, a feature of Seagate’s Barracuda Green drives, will continue to ship with the flagship Barracuda drives to help the hard drive industry segue from the current 512-byte sector standard for hard drives to the new 4096-byte sector size. The new 4K standard enables the use of stronger error correction algorithms to maintain data integrity at higher storage densities and capacities.

Environmental Commitment

Seagate is committed to building hard drives to the highest quality and environmental standards. More than 70 percent of materials used in its storage products are recyclable, and all of its products are halogen-free and comply with the rigorous REACH standard*. These and other initiatives at Seagate are what truly make a difference to the environment.

The Zebronics Wireless Mouse BLUE MO sculpted design and soft grip enables browsing and navigation much easier. It functions smart sleep mode and an On/Off switch with advanced 3.0 Optical technology that delivers laser-grade precision over the most challenging surfaces using less power to maximize the battery life. Blue Mo can be used continuously for long hours without any strain because of its good shape and textured smooth grips. Optimized for web browsing, the 1600Dpi sensor and scroll wheel fits the best in style for gamers and common users for reviewing Google searches or other browsing tools with ease and comfort.

The Zebronics Wireless Mouse features an innovative wheel that packs more grooves per millimeter, giving you a smoother navigation experience. It makes scrolling through long Web pages faster and easier. Plus on most computer systems, it lets you move backward and forward on the Web just like with a swipe. It features faster scrolling, wheel navigation and laser grade precision so you can surf the Web with ease,” said Rajesh Doshi, Country Manager Top Notch Infotronix (I) Pvt. Ltd. “Blue Mo offers a perfect mix of precision, performance and comfort – letting customers freely interact with the digital world, a place where we spend an ever-increasing amount of time.” he added.

It allows users to work with ease and confidence. The mouse instantly reconnects during each use and operates without interference from other wireless devices. The sculpted form ensures a comfortable, secure grip that can be used in the right or left hand.1600 Dpi optical sensor technology ensures accurate movement on the screen with 10 meter of distance. With top-of-the-line Bluetooth technology, the Bluetooth Blue Mo offers the ultimate ease in wireless connectivity and eliminates the need for a receiver, preserving a USB port for other devices. Whether used with or without a mouse pad, it delivers precise cursor movements with long range connectivity.

The Zebronics Aviator Series is available from computer accessories and electronics stores at a reasonable price of Rs 740/-

The X1 is competitively priced at Rs. 10,490 and also enables an exclusive access to the ME App store which has over 10000 applications capturing the latest and the best android apps in the world for the X1 users. Powered by the Android OS 2.3, the light and portable ME Tablet is packed with special local applications, enabling a converged solution for mobile computing and entertainment needs with 34+ ready to use applications. The X1 offers an 800X480 Pixel Capacitive Screen, Cortex A 8, 1Ghz processor with high performance and low power CPU. The tablet comes with a 2 MP Camera and 512 MB storage capacity with an internal memory of 4GB expandable to 32GB. The internet experience on the tablet is something to look forward to with the 7” screen along with Full High Definition 1080 pixel video support. It has a strong 3500 mAH battery and one of the only products in the market with an option of data connectivity through USB Dongles.  Also there will be Flash Support through Adobe 10.3.

Speaking on the occasion, Mr. Harsh Chitale, CEO, HCL Infosystems, said, “We are excited to launch our new tablet ‘The X1’, specially designed to cater to the demands of the Indian customers. The X1 ME Tablet promises to bring great value by re defining on–the-go user experience with its innovative design, display and technology. Today’s consumer doesn’t just look for a product but a complete productivity and service ecosystem around it, which led us to innovations like creating powerful content and local applications which will be backed by our nationwide support service network and 24*7 one touch customer service”

“As a brand we are aligning ourselves with the consumer’s unmet desire to live the life he wishes for. We want our products to be one of the prime enablers to the life that our consumer aspires for and we are confident that with our expertise in the industry a device like The X1 will unleash innovative models of usage both in the B2B & B2C segments backed by customized applications.” Mr. Chitale added.

Putting a strong foot forward in the mobility space, the HCL ME X1 Tablet will be power-packed with Indian content and integrated back up service with HCL Touch, a 24X7 one touch service facility. X1 users will have the option to make use of the featured applications like booking discounted tickets on Cleartrip.com. Another application from Hungama offers discounted music downloads. Book lovers can avail of sizeable discounts on books through The Wink ebookstore application.

The X1 again is the only tablet to have a full blown PC Connect called “ME Connect”  which facilitates transfer of content to the tablet from any another computing device. Naukri.com and LinkedIn are two other very useful pre bundled applications in the Tablet. With the 99 Acres application one can search for commercial and residential properties while the “Book My Show “application that helps user to book their favorite movies;  Then there are applications to access a complete office suite, Fring video chat, Moneycontrol.com; ESPNCricinfo.com and Zomato local restaurant search.

HCL ME X1 Tablets will be available in stores in Delhi and across the country from 13th October 2011 onwards.

“Our flash storage solutions help consumers capture more photos, load their mobile apps faster, share exciting moments with friends and preserve their memories for generations to come,” said Manisha Sood, Country Manager and Director, India and SAARC SanDisk Corporation.

Preserve the Memories

SanDisk® Memory Vault: SanDisk introduced a new product that is tested to preserve images in their original quality for up to 100 years1. The SanDisk Memory Vault provides consumers with a convenient, reliable way to pass down their images for generations to come—a photo album for the digital age.

SanDisk released the results from an online survey conducted on its behalf by Harris Interactive from July 28-August 1, 2011 among 2,294 U.S. adults aged 18 and older2.

The survey found that 79 percent of U.S. adults who have digital photos plan on passing them down to future generations. Photos are so precious that 64 percent of U.S. adults would not consider destroying their family photo collection for any amount of money, not even for one million dollars.

Valuable photos deserve reliable storage solutions. SanDisk developed the SanDisk Memory Vault using Chronolock™ technology, which incorporates the key elements of advanced solid-state storage to create a proprietary memory management solution. This allows the device to provide consumers with peace of mind that their precious photos and videos will be preserved for up to 100 years. The SanDisk Memory Vault comes in 8 gigabyte3 (GB) and 16GB capacities carrying MSRPs of Rs. 3,499/- (8GB)  to Rs5,499/- (16GB). To learn more about the online survey and the SanDisk Memory Vault, click http://www.sandisk.in/.

Capture the Moments

64GB SanDisk Extreme® Pro™ SDXC™ UHS-I Card: SanDisk doubled the performance and capacity of its professional-grade imaging lineup to create a new SD card based on the latest SD 3.0 specification’s Ultra High Speed (UHS) bus architecture. The card offers the fastest write performance of any SD card in the world to date and is ideal for imaging enthusiasts using UHS-enabled cameras.

The card’s up to 90 megabyte per second (MB/sec)4 write speeds let photographers capture a series of RAW images using burst mode, and its UHS Speed Class 1 rating can record Full HD videos5. The card features up to 95MB/sec read speeds capable of supporting transfer of photos to a computer in half the time. SanDisk Extreme Pro SDHC™ and SDXC™ UHS-I cards come in 8GB to 64GB capacities with MSRPs at Rs. 2,199/- (8GB)  to Rs16,299/- (64GB).

64GB SanDisk® Mobile Ultra™ microSDXC™ Card: SanDisk’s new 64GB microSDXC card can double the capacity of even the most advanced smartphones and tablets. The UHS-based, high-capacity card features up to 30MB/sec4 transfer speeds and offers the Class 6 performance needed to capture Full HD videos. The card is compatible with any tablet or smartphone equipped with a microSDXC card slot.

Mobile phone sales are expected to reach 1.7 billion in 2014, and the majority of these handsets will include microSDXC card slots, according to Strategy Analytics, Slotted Phone Shipments Forecast, 12/10. Mobile phones allow consumers to create and enjoy an increasing amount of digital content, ranging from user-generated Full HD videos to full-length feature films and videogames. High-capacity mobile memory cards provide the storage expansion consumers need to keep up with the explosion of digital content.

SanDisk Mobile Ultra cards come in capacities ranging from 4GB to 64GB to meet a variety of needs, with MSRPs at Rs. 899/- (4GB)  to Rs14,799/- (64GB).

Share the Experiences

Cruzer® Fit™ and Cruzer® Switch™ USB Flash Drives: SanDisk’s new Cruzer Fit USB flash drive is about the size of a dime, fitting easily into USB-compatible tablets and notebooks for convenient storage expansion. The drive comes in 4GB to 16GB capacities with MSRPs at Rs. 249/- (4GB)  to Rs749/- (16GB).

SanDisk’s new Cruzer Switch USB flash drive features a cap-less, slider-less, flip-top design for easy portability and comes in 2GB to 64GB capacities with MSRPs at Rs. 499/- (2GB)  to Rs2,699/- (64GB).

SanDisk® SecureAccess™ Software: SanDisk offers encryption and online backup features (up to 2GB optionally available*) on almost all of its retail USB drives. The software creates a password-protected** private vault on the drive that lets consumers share the files they want while protecting sensitive data.

ImageMate® All-in-One USB 3.0 Reader/Writer: Based on USB 3.0 interface transfer performance of up to 500MB/s***, this card reader/writer reduces transfer time when downloading data from a card to a computer. Outfitted with four card slots, this compact solution supports all major card formats and is backwards compatible with USB 2.0-enabled devices. Its sleek vertical design and small footprint makes this a great choice for stylish and fast photo and video transfer. The reader/write carries an MSRP of Rs. 2,799.

Availability

The Cruzer® Fit™ and Cruzer® Switch™ USB Flash Drives are available now, the other new products will be available by quarter four of  this year.

The SanDisk Memory Vault is a photo album for the digital age that allows consumers to preserve images in one reliable location. The device connects to a computer’s USB port for easy drag-and-drop functionality and features a sleek, ruggedized, metallic design that looks great on any desktop and fits into any drawer.

“SanDisk already offers great image-capture products, and we’ve built upon that expertise to create a new category of image-preservation products,” said Tim Sutton, senior product marketing manager, SanDisk. “The Memory Vault allows parents to preserve photos of their daughter’s first steps alongside videos from her wedding and then pass those images down for generations to come.”

Most Consumers Would Not Destroy Their Family Photos for One Million Dollars
SanDisk also issued results from an online survey conducted on its behalf by Harris Interactive from July 28-August 1, 2011 among 2,294 U.S. adults aged 18 and older2. The survey found that 79 percent of U.S. adults with digital photos plan on passing them down to future generations. Photos are so precious that 64 percent of U.S. adults would not consider destroying their family photo collection for any amount of money, not even for one million dollars.

Hard drives contain moving parts and CDs can scratch; the SanDisk Memory Vault delivers the long-term reliability that valuable photos deserve. The device utilizes SanDisk’s Chronolock™ technology, which incorporates the key elements of advanced solid-state storage to create a proprietary memory management solution. SanDisk conducted accelerated temperature cycling tests that simulated the effects of data retention over long periods of time. This allows the device to provide consumers with peace of mind that their precious photos and videos will be preserved for up to 100 years1.

Family Photos Rank First Among Items to Save From a House Fire
Aside from a family member or pet, family photos rank first among the items U.S. adults would save from a house fire. However, more than half of U.S. adults say that they could not gather all of their important family photos within one minute. The SanDisk Memory Vault lets consumers consolidate family photos in one reliable location and quickly access their important images when they need them.

Availability and Pricing

The SanDisk Memory Vault is available in 8 gigabyte (GB)3 and 16GB capacities and can store thousands of images and hours of HD video4. The device carries MSRPs of $49.99 and $89.99 and includes a lifetime limited5 warranty.