The COOLPIX AW100’s newly designed rugged chassis is built to withstand harsh environments, yet is compact and lightweight enough to pack for a weekend on the trail. Ready to conquer the rocks, the ice and the waves, the AW100 hosts a myriad of Nikon core technologies aimed at providing stunning images and Full HD 1080p movie recording as well as new GPS technologies for outdoor enthusiasts.

“With detailed engineering and advanced technology, the COOLPIX AW100 is the rugged compact camera for the adventure enthusiast who never slows down and needs a camera that delivers amazing images and stunning Full HD movies without a second thought,” said Lisa Osorio, General Manager of Marketing at Nikon Inc. “The AW100 is as tough as the user that needs it, and it offers a sturdy exterior and advanced technology that enables users to capture life’s triumphant moments.”

Adventures Captured with Stunning Detail

The fast and compact AW100 can be used underwater to a depth of 33 feet, is shock resistant from a drop of five feet and weather resistant down to a frigid 14°F. Whether staring in the face of a raging monsoon or kayaking down the rapids, the battery-chamber, SD card slot, HDMI mini connector and USB/audio video connector are securely covered to prevent intrusion from the elements. Because every extra ounce matters when packing for a trek, the COOLPIX AW100 is one of the thinnest and lightest among true water-proof cameras at approximately 0.9-inches thin and 6.3 ounces light.

Image quality is what sets the COOLPIX AW100 apart from the pack, and the camera features a 16.0-megapixel backside illuminated (BSI) CMOS sensor for improved picture quality even in challenging low-light conditions. Whether scrambling a cliff face in scorching sunlight or carefully treading underneath a dense jungle canopy, users can confidently capture images in a variety of light. The camera uses a high sensitivity mode to capture the action in low-light and also features a maximum ISO of 3200 for the ability to capture images where lesser cameras do not make the cut. For added versatility, the COOLPIX AW100 also features a 5x Wide Angle Zoom-NIKKOR ED glass lens (35mm equivalent of 28-140mm) to let users shoot wild POV angles and zoom in on the action. When the action starts moving fast, the AW100 helps to create blur free images with the use of Nikon’s Vibration Reduction (VR) to minimize camera shake to capture sharp images and HD movies.

Engineered with Adventure in Mind

The COOLPIX AW100 is born to be extreme and includes features created for the adventurer. The new GPS function and internal map display allow photos to be displayed via location information and saves latitude and longitude information in the image data. Consumers can now shoot and track their route with the included Nikon ViewNX2 software, Nikon’s picture sharing site mypicturetown.com or Google Earth™ to pinpoint the exact orientation at the top of a ski slope or display thumbnails together with a map of the terrain. The camera will also track location while not in use so the user can show an accurate map of their travels up the mountain or kayaking down a river. The AW100 also includes an E-compass, allowing the user to orientate via the LCD screen.

The COOLPIX AW100 also features a new Action Control operation, which allows photographers to assign a function to a swinging motion to swiftly select specific settings such as scene mode by simply shaking the camera, avoiding the need to remove gloves in situations like skiing, diving or hiking. The camera has a large 3.0-inch, bright LCD screen with Clear Color Display and anti-reflective coating, providing the ability to see in difficult lighting conditions. Users are also able to mount the camera securely to various mounting systems via the built-in standard tripod mount.

Full HD Movie Recording

Adventure happens fast, and the AW100 is ready to capture Full HD video to document the day’s climb, hike, bike or dive. The COOLPIX AW100 can capture stereo audio and has the ability to optically zoom during video recording. In addition to Full HD, the camera features a dedicated movie-record button enabling fast, one-touch recording on the fly. Creative movie making can happen with slow and fast action recording options; shoot slow-motion movies at 60, 120 and 240 frames-per-second (fps) or capture fast motion movies at 15 fps.

COOLPIX Technology

The new COOLPIX AW100 also includes Nikon’s EXPEED C2TM image processing engine resulting in enhanced image quality and processing speed. With the high-speed continuous shooting performance of the camera’s CMOS sensor, combined pictures are used for challenging lighting conditions. When HDR controls are accessed in Backlighting Scene Mode, the camera combines consecutive images of different exposure so that a wide tonality is achieved.

Additionally, the COOLPIX AW100 includes Easy Auto Mode, which automatically recognizes the shooting situation and adjusts camera settings accordingly for great pictures. The Smart Portrait System incorporates a series of automatic functions including In-Camera Red-Eye Fix™, Face-Priority AF, Face Priority AE, Smile Mode, Blink Warning, Skin Softening and Pet Portrait mode. Additionally, the COOLPIX AW100 comes with the UE-E23, an attachable 40.5mm thread filter mount adapter.

Price and Availability

The new COOLPIX AW100 is scheduled to be available in early September 2011 and will have an estimated selling price * of $379.95. It will be available in black, blue and a distinctive, highly visible orange.

“Now more than ever, consumers want to pack only one device with them when travelling on excursions both far away and close to home,” said Lisa Osorio, general manager of marketing at Nikon Inc. “By providing consumers with a simple path to creative freedom for both stills and movies, the Nikon D5100 is designed to become an essential camera for capturing all of life’s occasions.”

Ready for the Adventure of Life

The D5100 allows photographers of all levels to confidently execute new and creative ways to tell stories with amazing color and clarity. Whether shooting high over crowds or down low to a toddler’s point of view, the swing out style Vari-angle LCD screen makes it easy to compose and share great images. Displaying even the most subtle details with clarity, the super sharp LCD has a 1000:1 contrast ratio and 921,000-dot resolution, with the ability to rotate 180 degrees horizontally and vertically.

To further test creative boundaries, photographers can take advantage of the D5100’s in-camera Special Effects Mode. Applied to either stills or D-Movies, these innovative effects are easy to apply and add a high level of creativity and fun to the photo experience. By selecting the Effects position on the mode dial located on top of the camera, photographers can easily apply effects such as Selective Color and choose up to three different colors in a scene while the remainder of the scene is converted to monochrome. Color Sketch creates photos and a stop motion movie in a colorful sketched drawing style, while the Miniature effect records photos and high speed movies to bestow a feeling of a mini-scale scene. To record photos in extreme lighting conditions or to produce movies with a gritty appearance , the new Night Vision mode calls upon Nikon’s pro D-SLR performance to offer extreme low-light capability by enabling the camera to shoot up to a super-high 102,400 ISO. In addition to the Effects mode, users can create photos with amazing tonal range by selecting the high dynamic range (HDR) function within the camera. With this selected, the D5100 will automatically expose two consecutive images in rapid succession – one over and one underexposed up to 3EV stops to produce a finished photo with an amazing range of midtones and highlights that wouldn’t otherwise be possible in a single shot. Additionally, Active D-Lighting can be selected by itself or combined with HDR for an even more dramatic effect.

The versatile Nikon D5100 D-SLR will motivate shooters to further explore creatively with its advanced camera features including full manual controls (P,S,A,M on the mode dial) offering the ability to manage the camera’s aperture and shutter speeds. Once the photo is captured, photographers have the flexible retouch menu at their disposal to apply additional in-camera effects and editing options including color and filter effects, red eye correction and NEF (RAW) processing.

The remarkably wide ISO range of 100-6400 (expandable to a staggering 25,600 ISO), allows photographers to shoot confidently in outdoor and indoor low-light situations, even handheld with low noise. In challenging lighting conditions such as when a subject is backlit, Nikon’s Active D-lighting feature helps to keep shadows and highlights consistent for even exposures.

To further unleash creativity, the Picture Control system also affords users the choice for Standard, Neutral, Vivid, Monochrome, Portrait, or Landscape settings to apply a personal look and feel to their pictures. Additionally, the versatile Scene Modes let them choose from Portrait, Landscape, Child, Sports, Close-up or Night Portrait and more for stunning results in just about all possible lighting conditions.

Create Full HD Movies

The Nikon D5100 captures 1080p full HD movies with full-time autofocus and manual exposure control. Users can quickly switch focus modes to stay with the action through a variety of AF functions, including face priority which can track up to 35 human faces, subject-tracking and normal or wide-area autofocus. To activate D-Movie mode and Live-view, a new switch is ergonomically located on the top of the camera near the shutter button for easy access.

The D5100 D-SLR offers variable frame rates and resolutions for movies, and can record 1080p at a cinema-like 24 or 30fps, or a web-friendly 720p resolution at either 24 or 30 fps for up to 20 minutes per clip, in the AVC-HD H.264 codec. Once recorded, movie clips can be edited and trimmed in the camera to save time in post production. Whether utilizing a wireless or hot shoe mounted microphone such as the new ME-1, sound can be recorded via the stereo microphone input for professional audio results. Captured movies can be easily shared using the HDMI output, and controlled remotely with HDMI CEC compatibility.

Superior Image Quality

The 16.2-megapixel DX-format CMOS sensor is capable of capturing images that erupt with color and offer amazing sharpness and clarity to create images and full HD movies even in low-light conditions. Coupled with Nikon’s exclusive EXPEED 2 image processing engine, images are brought to life with vivid colors and amazing contrast, accurate exposure, and low noise levels resulting in brilliant image quality. The EXPEED 2 engine also drives the quick 11-point AF system on the D5100 to provide rapid focus acquisition even on fast moving subjects. When shooting action, split second shutter response and four frames per second burst rate make sure no moment is missed, forever putting to rest the story of “the one that got away.”

Whether shooting lush wilderness landscapes or an urban skyline, the D5100 utilizes Nikon’s exclusive Scene Recognition System to analyze subject information from a database containing more than 30,000 images to optimize focus, exposure, i-TTL flash exposure and white balance. To assist in creating amazing imagery, the Scene Recognition System reads data from the 420-pixel 3D Color Matrix Meter RGB sensor that examines the scene’s brightness and color data then optimizes the camera’s performance prior to the actual exposure.

An entirely greater world of creativity will open up to photographers when adding versatile AF-S NIKKOR lenses to the equation. With a wide range of focal lengths and versatile features, AF-S NIKKOR lenses help to create a variety of photo perspectives to images and movies such as the ability to isolate subjects with a shallow depth of field or zoom close to the action from afar. Combining the D5100 D-SLR with NIKKOR lenses also delivers the sharpness essential for HD movies, and Nikon’s innovative Vibration Reduction (VR) II technology helps to eliminate the effects of camera shake.

New ME-1 Microphone

To address the needs of the ever growing community of shooters abandoning their video cameras for the versatility of a D-SLR, Nikon now offers the ME-1 stereo microphone. Engineered specifically for a D-SLR, the new ME-1 microphone attaches to the hot shoe and has noise dampening components designed to minimize noise resulting from AF operation. The microphone also has a low-cut filter to reduce wind and other noise not already blocked by the wind screen. Designed with D-SLR users in mind, the ME-1 is powered through the camera, and also features a cable stop to keep the cable out of the way when using the camera, and reduce instances of noise from unintentional contact. Because it utilizes a standard 3.5mm stereo jack, the ME-1 is ideal for the D5100 and other Nikon HD movie capable D-SLR’s such as the D3s, D300s, D7000, as well as the COOLPIX P7000 and any other camera with a 3.5mm stereo input jack.

Price and Availability

The D5100 D-SLR camera will be available throughout the United States beginning mid April 2011 at an estimated selling price* of $799.95 for the body only, and $899.95 for the body and lens outfit that includes the AF-S DX Zoom-NIKKOR 18-55mm f/3.5-5.6G ED VR lens. The new Nikon ME-1 microphone will be available in April 2011, and will retail at an estimated selling price* of $179.95. For more information, please visit www.nikonusa.com.

On the occasion, Mr. Hiroshi Takashina, Managing Director, Nikon India, said, “The D7000 is a high-quality mid-class D-SLR that will respond to user demands for a variety of the latest camera technologies and functions, enabling them the high-quality, high-definition shooting that they desire, all in a durable, high-performance, yet compact body.”

D7000 primary features includes a new DX-format CMOS image sensor and new image-processing engine, EXPEED 2, both developed by Nikon, enable capture of high-definition images with superior image quality. The camera will offer an effective pixel count of 16.2-million pixels and enables capture of high-definition images exhibiting superior image quality with extremely detailed rendering and rich tones with smooth gradations. With standard sensitivity range of ISO100 – 6400 and additional increases of up to Hi 2 (ISO 25600 equivalent), the camera offers improved capability in shooting under dim lighting in the evening or indoors, and also expands possibilities for expression with rapidly moving subjects. EXPEED 2 will enable faster image processing, a high level of noise reduction, better color reproduction characteristics, and reduced power consumption to the users.

Key functions and features new to the D7000

1. A compact, elegant body that offers both authenticity and flexibility
A magnesium alloy has been adopted for the top and rear covers for increased durability in a size equivalent to that of the D90. All joints on the camera body have also been sealed to ensure a greater level of water and dust resistance.
2. A new 2,016-pixel RGB metering sensor
With 2,016 pixels, the new metering sensor developed for the D7000 offers twice the metering pixels as our previous high-end metering sensor. Prior to shooting, the 2,016-pixel RGB sensor acquires accurate information regarding the scene. That information is then reflected in auto focusing, automatic exposure, i-TTL balanced fill-flash, and auto white balance control for extremely faithful images.
3. A new 39-point AF system
An AF sensor module with 39 effective focus points
Adoption of the new Multi-CAM4800DX autofocus sensor module enables certain acquisition and tracking of the intended subject with 39 focus points.
Nine cross-type sensors at the most frequently used center of the frame allow for certain acquisition of the intended subject. In addition, the number of active focus points can also be limited to 11.
Superior subject acquisition and tracking performance
Depending upon the scene or subject, the AF-area mode can be selected from Single-point AF, Dynamic-area AF, 3D-tracking and Auto-area AF. Wide focus areas containing a large number of focus points work together to accurately acquire and track the subject
4. D-Movie for recording and editing of full HD movies
The D7000 is equipped with the D-Movie function that enables recording of high-definition movies (1920 × 1080p, 24 fps) exhibiting superior video quality. Autofocusing during movie recording is possible using contrast-detect AF. When the focus mode is set to Full time-servo AF (AF-F) and the AF-area mode to Subject-tracking AF, the camera automatically maintains focus on a subject moving throughout the frame in three dimensions.

The D7000 also offers in-camera movie editing functions that allow users to save a single frame as a still JPEG image or delete unnecessary portions from the beginning or end of movie files. Recording of stereo sound via an external microphone is also supported.

Additional features include:

- A glass pentaprism for viewfinder frame coverage of approximately 100% and magnification of approximately 0.94×
- High-speed continuous shooting of up to 100 shots at approximately 6 fps, and a very precise and durable shutter unit that has passed testing for 150,000 cycles
- New U1 and U2 settings on the mode dial allow users to assign frequently used settings including ISO sensitivity and exposure compensation, for instant recall, by simply rotating the mode dial
- Live view function that can be smoothly enabled with the dedicated live view switch
- Double SD memory card slot that enable use of two SD memory cards (SDHC, SDXC also supported)
- The Rechargeable Li-ion Battery EN-EL15, which enables capture of 1,050 shots, when fully charged
- Support for the new Multi-Power Battery Pack MB-D11 (sold separately), which holds not only Rechargeable Li-ion Batteries EN-EL15, but also AA batteries
- Nikon’s image browsing and editing software, ViewNX 2, supplied with purchase

Other improvements include a redesigned homepage, an enhanced “My Photos” page, and the option to add designs to shared albums.  Once logged in, a member’s homepage can be decorated with a random assortment of previously uploaded photos for a personal touch that continues to entertain as more photos are uploaded.   Members can also access and share their photos stress-free with the improved “My Photos” page, which now lets users view thousands of photos on one page, organize photos with a simple drag-and-drop operation, and share photos through a Facebook uploading function.  Members can also personalize their online albums with 18 design options to share with family and friends.

“Nikon’s new my Picturetown is providing a new way to enjoy digital photography by helping users easily store, organize, and share memorable moments online,” said Lisa Baxt, Nikon’s senior manager of marketing communications.  “Members will especially enjoy the new PhotoMovie function for sharing vacations, special events, parties, and holiday images with friends and loved ones or their social networks.”

Nikon’s my Picturetown is a free service for consumers storing and sharing two gigabyte’s (2GB) worth of their photos and videos and offers Gold account paid membership for storage capacity of 20GB to 200GB. New and existing free account members have the opportunity to create one free PhotoMovie and Gold account members can create and share an unlimited amount of PhotoMovies.

Throughout the holiday season Nikon will offer special incentives and promotions for new account members and create opportunities for consumers to contribute to photo sharing on the my Picturetown site.

Continuing the tradition of innovative technology that began with the revolutionary D90, the first D-SLR to capture HD movie, the D7000 features a new 16.2-megapixel CMOS sensor with low-light ability never before seen in a DX-format (APS-C) camera. The new EXPEED 2 TM image-processing engine fuels the enhanced performance of the D7000 along with a new 39-point AF system and groundbreaking new 2,016 pixel RGB 3D Matrix Metering System to deliver amazing image quality in a variety of shooting conditions. Additionally, the D7000 D-SLR provides full 1080p HD movie capability with full-time auto focus (AF), enabling users to capture their world with both striking still and moving images.

“The D7000 D-SLR creates a new class of Nikon camera by delivering exceptional quality, control and an innovative feature set; this is a camera that enables D-SLR users to achieve a true expression of their creative vision, while concentrating primarily on image quality above all else,” said Lisa Osorio, general manager of marketing at Nikon Inc. “When you combine the innovation of the agile D7000 with the exceptional and robust line of NIKKOR lenses and accessories, the potential for D-SLR photographers and filmmakers is limitless.”

Unparalleled Performance From Unrivaled Technologies

With its new 16.2-megapixel CMOS image sensor and Nikon’s new EXPEED 2 image processing system, the D7000 D-SLR delivers superior image quality with low noise. The EXPEED 2 image-processing engine combined with a 14-bit Analog / Digital conversion brings a new level of even tonal gradations while managing color, contrast, exposure, and noise resulting in brilliant image quality. EXPEED 2 also manages the D7000’s speedy 50-millisecond shutter response, blazing AF speed and rapid six frame-per-second (fps) burst speed for up to 100 images.

The D7000 D-SLR features an all-new 39-point AF System, which includes nine center cross-type sensors that operate with more than 60 NIKKOR lenses. The 39 points in the new Multi-CAM 4800DX AF module work together to provide superior subject acquisition and fast tracking capabilities, allowing photographers to confidently capture a player stealing third from the sideline to fast-moving wildlife. Additionally, photographers can activate dynamic or single point AF, configurable in combinations of 9, 21 or 39 or a 21-point ring to match a variety of shooting styles and situations. Photographers can activate 3D tracking, which continuously follows moving subjects within the 39 AF points, highlighting the activated AF point in the viewfinder.

Utilizing Nikon’s exclusive Scene Recognition System, the camera analyzes subject information from a database containing more than 30,000 images to optimize focus, exposure and white balance. To assist in creating amazing imagery, the Scene Recognition System reads data from a groundbreaking 2,016-pixel 3D Color Matrix Meter RGB sensor that examines the scene’s brightness and color data then optimizes the camera’s performance prior to the actual exposure. Another revolutionary Nikon first, this system interprets scene data for improved control of light metering and i-TTL flash output. Additionally this new sensor allows for a new “Ambient” white balance setting which can be activated to allow warm rendering in Automatic White Balance.

Nikon Continues the Low-Light Fight

The D7000 D-SLR continues Nikon’s tradition of providing photographers the confidence to shoot in low-light, knowing they will capture high quality low-noise images. The camera’s native ISO range of 100-6400 affords the versatility to photograph in challenging lighting conditions, such as when indoors or in the evening. The ISO range can be expanded to a Hi-2 setting of 25,600, which was previously found only in Nikon FX-format territory. The resolution of the camera renders a pixel size of 4.78 µm, which allows more light to be gathered, resulting in a correctly exposed image that has less noise and finer grain.

Full 1080p HD Movies with Advanced Video Features

Building upon the popular D90 D-SLR, the Nikon D7000 captures breathtaking full 1080p HD movies with full-time autofocus and manual exposure control. To keep critical HD focus, users can choose to engage a variety of AF functions, including face priority to track up to 35 human faces, subject-tracking and normal or wide-area autofocus.

Advanced movie features also allow exposure adjustment on the fly while recording. The D7000 D-SLR offers variable frame rates and resolutions, and can record 1080p at a cinema-like 24 fps, or a web-friendly 720p at either 24 or 30 fps for up to 20 minutes per clip. Once recorded, users are able to edit and trim video clips in the camera to save time in post production. Whether utilizing a wireless or hot shoe mounted microphone, sound can be recorded via the stereo microphone input for professional audio results.

To further simplify movie shooting, Live View is activated by a single dedicated switch, and HD video recording is achieved by pressing a single button. The D7000 D-SLR also incorporates a built-in HDMI output CEC compliant (Consumer Electronic Control) that allows users to connect it to a HDTV and playback with most HDTV remote controls.

By adding versatile NIKKOR lenses to the equation, photographers can create a variety of photo perspectives to video such as isolating subjects with a shallow depth of field, and recording in low-light conditions. Combining the D7000 D-SLR with NIKKOR lenses also delivers the sharpness essential for HD video, and Nikon’s innovative Vibration Reduction (VR) II technology helps to eliminate the effects of camera shake.

No Compromise: Enhanced Build Quality, Durability and Usability

The compact design is lightweight enough for a full days use, but has a reassuring heft that hints at Nikon’s reputation for reliability. The durable camera body consists of a magnesium-alloy top and rear covers and a 150,000 cycle-rated shutter system. Additionally, the D7000 D-SLR is dust and moisture sealed and features Nikon’s dust reduction system to remove image-degrading particles from the image sensor. Among the well laid out ergonomics, users will immediately notice a new Mode Dial that eschews traditional Scene Mode icons for more advanced manual functions and two user-defined settings (U1, U2) to adapt to a users shooting style on the fly. Placed under the control wheel is a Release Mode dial, which allows access the burst modes, timer, or the Quiet Shutter, to soften the cameras operation when shooting in sensitive environments such as a ceremonies or nature.

When framing lush landscapes or tight telephoto shots from afar, users will appreciate the large, bright glass pentaprism optical viewfinder has approximately 100% frame coverage and approximately 0.94x magnification. The three-inch, 921,000-dot super-density LCD monitor with 170-degree viewing delivers bright, crisp image playback and precise Live View and movie shooting.

The D7000 D-SLR features twin SD card slots with SD, SDHC, SDXC memory card compatibility that offers several recording options including designating separate NEF (RAW) JPEG and movie files. The built-in i-TTL Speedlight flash offers coverage for lenses as wide as 16mm and has Wireless Commander support so users can choose how to light their subjects. The D7000 was designed to provide maximum performance with minimized power usage and also employs a new EN-EL15 battery which enables up to 1050 shots when fully charged.

Nikon Technologies That Empower and Inspire

The D7000 D-SLR contains many features aimed at empowering the user with creative freedom including the ability to process RAW images directly in the camera, and add in special effects using the retouch menu. Among the many editing options are color filters, distortion control for a fisheye effect, perspective control for a miniature effect, or a new color sketch filter that creates a sketch-styled image. As always, manipulated images are saved as copies while the original is retained.

The Picture Control system also allows the choice for Standard, Neutral, Vivid, Monochrome, Portrait, or Landscape settings to apply a personal look and feel to their pictures, and it’s versatile Scene Modes let them choose from Portrait, Landscape, Child, Sports, Close-up or Night Portrait for stunning results even in challenging conditions.

Price and Availability

The D7000 D-SLR camera will be available throughout the United States beginning mid-October 2010 at an MSRP* of $1199.95 for body only and $1499.95 for body and lens outfit that includes the AF-S DX Zoom-NIKKOR 18-105mm f/3.5-5.6G ED VR lens. For more information, please visit www.nikonusa.com.

Staying true to the legacy of the Style Series, the S8100 empowers users with serious performance and image quality, while remaining stylish and compact. Equipped with a 10x Optical Zoom-NIKKOR ED glass lens (30-300mm, 35mm equivalent), the COOLPIX S8100 allows the user to get close to the action, even when recording a movie in Full HD (1080p). For that family film producer, the S8100 features one-touch recording, optical zoom and stereo sound recording while filming for an enhanced user experience. Additionally, users can perfect their movies in-camera with a new editing function or snap still images while recording.

“Our portfolio of compact digital cameras is designed to equip photographers of any level with the features and functions they will need for various shooting situations in a portable, compact body,” said Bo Kajiwara, director of marketing, Nikon Inc. “The COOLPIX S8100 blends superior high-speed and low-light performance with a sleek and stylish design for a camera that is not only ready to go when you are, but one you are proud to show off.”

Advanced Technologies for Beautiful Nighttime Shots
The COOLPIX S8100 features a 12.1-megapixel backside illumination CMOS sensor, which enables exceptional image quality even when shooting in low-light settings. This CMOS sensor lends itself to enhanced shooting functions in dark situations, including the advanced Night Portrait mode, which reproduces night scenes and indoor portraits as the user sees them while reducing image blur. The Night Portrait mode combines consecutive shots of the background while the subject is taken using the flash, allowing challenging night scenes to be easily captured during handheld shooting and eliminating any subject movement. To further help deliver crisp, sharp photos, the S8100 features a 4-Way Vibration Reduction (VR) Image Stabilization System with ISO settings up to 3200.

Other functions benefiting from the lower noise and exceptional image quality of the new CMOS image sensor include an advanced Backlight shooting function with an in-camera high dynamic range (HDR) function, which merges images of the same scene to achieve a single image with a broad range of tonal detail for a frame-worthy shot. Additionally, the S8100’s advanced Night Landscape mode combines a series of five consecutive shots taken at a fast shutter speed into a single image with reduced noise for when taking handheld shots. From romantic candlelit dinners to capturing the bright lights of New York City at night, the COOLPIX S8100 ensures that no low-light moment will be left in the dark.

Creative Versatility
The COOLPIX S8100 helps unleash the user’s photographic potential with enhanced shooting and editing functions, including a new Mode Dial conveniently placed next to the shutter-release button for quick and easy access to shooting modes. The COOLPIX S8100 also features the Creative Slider, which simplifies adjusting brightness, saturation and color tone in-camera. Other in-camera editing functions include Quick Retouch and D-Lighting, giving users the ability to adjust their images during playback.

To further help the process of composing and sharing photos and movies, the COOLPIX S8100 boasts a 3.0-inch ultra high resolution (921,000-dot) Clear Color Display with a wide viewing angle and anti-glare coating. Additional must-have features in the S8100 include 17 scene modes, including the Scene Auto Selector, which automatically recognizes the shooting situation and adjusts camera settings accordingly for great photos in any environment. For outstanding portraits, the S8100 features Nikon’s Smart Portrait System, which incorporates a series of automatic functions including In-Camera Red-Eye Fix™, improved Face-Priority AF, Blink Warning, Smile Timer and Skin Softening to flatter even the most camera-shy subject.

Availability and Pricing
The COOLPIX S8100 will be available late September 2010 for $299.95 MSRP* in a choice of attractive colors including black, red and gold.

“The COOLPIX P7000 represents the best of both worlds. It is an exciting compact camera offering from Nikon, as it not only provides expanded creative control found in digital SLR cameras, but also provides photo enthusiasts with the portability and simplicity of COOLPIX digital cameras,” said Bo Kajiwara, director of marketing, Nikon Inc. “The P7000 is the perfect complement to an advanced photographer’s D-SLR, and it inspires the entry-level consumer to explore the boundaries of their photographic capabilities and fulfill their creative vision.”

ISO sensitivity ranges from ISO 100 to 6400 (expandable to ISO 12,800 in low noise Night Mode) to ensure incredibly sharp, crisp images when shooting in low-light or photographing fast-moving subjects. The P7000 also offers a variety of functions that enable superior rendering when shooting at high sensitivities, including a Low Noise Night Mode and a Noise Reduction Filter. The camera also features 5-Way VR Image Stabilization System, which utilizes a variety of tactics including optical lens shift to minimize the effect of camera shake to help banish the blur while shooting handheld or in low-light.

Thoughtful engineering has led to the addition of features that will be welcome to current D-SLR users. The Zoom Memory function allows the camera’s 28-200mm (35mm equivalent) lens to be used in a way that simulates use of a prime lens, ideal for shooting at a preferred angle of view. The P7000 also adds controls and buttons for key features like ISO, white balance, bracketing and exposure compensation. The new innovative and independent Quick Menu dial ensures easy access to key functions with the comfort of analog operation. Advanced users will also enjoy the benefits of shooting RAW/NRW* files for creative freedom, and macro abilities as close as 0.8 inches.

While the image quality of the P7000 is nothing short of stellar, the video capabilities are far beyond that of a typical compact. The P7000 records HD video at 720p at 24 frames-per-second (fps) with optical zoom and autofocus control. A COOLPIX first, users can now record audio with an external stereo microphone via the microphone input. An accessory microphone or Nikon Speedlight can be mounted on the P7000’s hot shoe.

Additional features of the Nikon COOLPIX P7000 digital camera include:

* 7.1x Wide-Angle Optical Zoom-NIKKOR ED glass lens (28-200mm f/2.8-5.6) allows for detailed close-ups and dramatic landscapes.
* 3.0-inch 921,000-dot Clear Color Display with wide viewing angle makes it easy to compose, view and share still images and movies that come alive with rich detail and improved contrast.
* Large optical viewfinder with diopter adjustment dial
* Tone Level Information helps photographers achieve their desired exposure with a histogram display, allowing them to determine the exposure while checking the balance between highlights and shadows.
* Electronic Virtual Horizon Indicator gives the user visual confirmation that the camera has a level horizon.
* In-camera editing functions include exposure compensation, COOLPIX Picture Control, noise reduction filter, Quick Retouch, D-Lighting and Active D-Lighting.
* 5-Way Vibration Reduction (VR) Image Stabilization System
o Optical VR Image Stabilization by lens shift minimizes the effects of camera shake.
o Hybrid VR Image Stabilization by lens shift and electronic VR.
o Motion Detection automatically detects moving subjects and adjusts shutter speed and the ISO setting to compensate for camera shake and subject movement.
o High ISO up to 6400 at full resolution for optimal results when shooting in low-light or photographing fast-moving subjects.
o Best Shot Selector (BSS) automatically takes up to 10 shots while the user presses the shutter and saves the sharpest image.
* Full Manual Controls-PSAM (Program, Shutter, Aperture, Manual) control gives creative control over images.
* NRW (RAW) file function compatible with Mac® and Windows® Operating Systems.
* Bracketing functions for Automatic Exposure (Sv and Tv) and White Balance allows the user to take consecutive shots with slightly different settings and select the one that best matches their intention.
* HD (720p) Movie with Stereo, Mic Input Jack and HDMI Output records at 24 fps with optical zoom, autofocus and stereo sound.
* Subject Tracking automatically activates autofocus while tracking moving subjects, like active children or unpredictable animals.
* Scene Auto Selector automatically recognizes the shooting situation and adjusts the camera’s settings accordingly for great pictures anywhere.
* Smart Portrait System integrates the following features to make it a snap to capture stunning portraits:
o In-Camera Red-Eye Fix™ automatically fixes most instances of red-eye.
o Enhanced Face-Priority AF can detect up to 12 faces from a variety of angles.
o Skin Softening ensures smooth skin tone on the face of subjects by leveraging built-in face-detection technology.
o Smile Timer automatically detects when a subject smiles and releases the shutter.
o Blink Warning alerts the photographer if a subject has blinked.

The Nikon COOLPIX P7000 will be available in late September 2010 for $499.95 MSRP**.

The large 3.5-inch ultra high resolution (819,000-dot) OLED touch screen display delivers clear, rich image reproductions, bright vivid colors and excellent contrast. With a wide viewing angle (approximately 180 degrees), brightness control and an anti-reflection coating, the S80’s touch screen display makes it easy to compose, view and share photos and HD (720p) movies.

“Our consumers not only rely on our compact digital cameras for beautiful photos and brilliant technology, but also as a reflection of their personal style,” said Bo Kajiwara, director of marketing, Nikon Inc. “The COOLPIX S80’s slim, sophistcated design, touch screen technology and excellent features make it fun for consumers to capture high quality images and share their memorable moments.”

Measuring 0.7-inches, the surprisingly thin COOLPIX S80 can be slipped in any pocket or bag for unbeatable portability. Sliding the lens cover turns the camera on and off, while creating a sleek, modern look. Available in six colors as bright as the OLED touch screen display, the S80 is not only a compact digital camera, but it’s also a fashion statement.

With the COOLPIX S80’s intuitive touch screen, creativity is at the user’s fingertips. The S80 lets users add their personal touch to photos with the Paint function, giving them the ability to write or draw on images during playback. The Retouch Menu lets users easily adjust images in-camera with the touch of a finger by choosing from a wide range of functions, including Color Options, Soft Focus, Selective Color, Cross Screen, Miniature Effect and Fish-eye Effect. In playback mode, the user can even add moving stamps for an animated effect. In addition, the S80 features a new rating function that allows users to rate their photos with up to five stars and sort images according to their rating.

The S80 is equipped with a built-in slide show function, allowing the user to playback photos to pre-set music for an enjoyable sharing experience. The COOLPIX S80 also features HD (720p) Movie with optical zoom and stereo sound available during recording. An HDMI output enables easy playback on an HDTV for big-screen viewing of photos from a recent vacation or HD video from the latest family gathering.

Packed into the super slim COOLPIX S80 are must-have features like a 14.1-megapixel CCD sensor and 5x Wide-Angle Optical Zoom-NIKKOR ED glass lens (35-175mm, 35mm equivalent) to help the user capture beautiful landscapes and allow them to get close to the action. The S80 helps reduce camera shake with a 5-Way vibration reduction (VR) Image Stabilization System that includes Optical and Hybrid VR, Motion Detection, ISO settings up to 6400 and Best Shot Selector, which automatically takes up to ten shots while the shutter-release button is pressed, and then selects and saves the sharpest image. The S80 employs Nikon’s EXPEED C2™ image processing engine to ensure outstanding image quality.

To further help users take better photos, the COOLPIX S80 includes 17 scene modes and the Easy Auto Mode, which automatically recognizes the shooting situation and adjusts camera settings accordingly for great photos in any environment. For outstanding portraits, the S80 features Nikon’s Smart Portrait System, which incorporates a series of automatic functions including In-Camera Red-Eye Fix™, improved Face-Priority AF, Smile Timer, Blink Warning, Blink Proof and Skin Softening to flatter even the most camera-shy subject.

Availability and Pricing
The COOLPIX S80 will be available in fall 2010 for $329.95 MSRP* in a choice of stylish colors including red, black, blue, pink, gold and silver/brown.

Packed into the compact and lightweight body of the D3100 camera is a host of advanced Nikon technologies, such as the new EXPEED 2TM image processing engine. EXPEED 2TM in conjunction with Nikon’s new 14.2-megapixel DX-format CMOS sensor is the driving force behind the enhanced performance and rich image quality. Ready to go wherever life leads, the D3100 features split-second shutter response and a blazing fast 11-point AF system to help ensure tack-sharp images. For shooting in challenging lighting conditions, ISO 3200 (expandable to 12,800) enables versatility in environments such as indoors or in the evening hours.

“People are stepping up to digital SLR cameras – consumers are embracing the enhanced performance, amazing image quality and options for lenses and accessories that only a D-SLR can provide,” said Lisa Osorio, general manager of marketing at Nikon Inc. “The D3100 is a camera that makes it easy to take beautiful pictures and will grow with the user, unlocking their potential and assisting in creating lasting memories or amazing art.“

Get Inspired With The Guide Mode

Whether new to D-SLR photography or exploring new shooting techniques, the D3100 features an enhanced Guide Mode with an easy-to-use interface to help customers build confidence in using their D-SLR through on-demand, step-by-step assistance. A stand out feature in the D3100’s predecessor, the D3000, the Guide Mode is easily accessed through the Mode Dial on the top of the camera. This enhanced help function now features sample assist images that change with camera settings to inspire consumers to achieve a desired look and feel to their images, while guiding through easy to understand photographic techniques. For example, to instill the majestic appearance of moving water, users can select “show water flowing” from the Guide Mode, and simply follow the prompts to create the ideal camera settings to capture an amazing image.

By following the guidance on the bright 3-inch LCD screen, users can achieve professional looking photographs to be proud of. Whether looking to soften backgrounds, freeze a moment in time or convey motion, the Guide Mode assists users in exploring effective picture taking solutions at their own pace to make capturing great pictures even easier and enjoyable.

Full HD Video Made Easy with D-Movie

The Nikon D3100 D-SLR allows users to capture stunning Full HD, 1080p resolution (1920×1080) movies. Users can record cinematic quality 24p video clips, or shoot at 24 or 30 frames-per-second at 720p, ideal for sharing online. By incorporating versatile NIKKOR lenses to the equation, users can now create a variety of photography effects to video such as isolating subjects with a shallow depth of field, and recording in low light conditions. NIKKOR lenses also deliver the sharpness needed for HD video, and Nikon’s Vibration Reduction (VR) II technology helps to eliminate camera shake.

While Nikon pioneered HD video in a D-SLR, Nikon is now introducing another industry first to enrich the user experience: The D3100 is the first D-SLR to implement full time AF for D-Movie video shooting and while in Live View mode. Using contrast based AF, the D3100 automatically focuses on subjects when Live View is activated to aid shooting when using the LCD. The D3100 camera also uses Face Detection technology to lock focus on up to 35 human faces, a feat not even accomplished with consumer camcorders. To further simplify movie shooting, Live View is activated at a single flick of a dedicated switch, and HD video recording is achieved by a simple press of a button.

Sharing and editing video clips is also easier than ever, as the D3100 records movies in the versatile H.264 AVCHD codec (.mov file). While playing movies back in the camera, users are able to edit recorded videos by clipping footage from the beginning or end of a movie. High Definition movies and stills can be shared with family and friends on an HD television via HDMI output, and control slideshows and video using the HDMI Consumer Electronics Control (CEC) interface that is a part of most modern remote controls from HDTV manufacturers. Additionally, the D3100 is compatible with the new SDXC memory card format to store large amounts of photo and video data so users can shoot multiple scenes without interruption.

Renowned Nikon Technology

The D3100 leverages proven Nikon technologies to create the most positive picture taking experience for consumers of any skill level. With its new 14.2-megapixel CMOS image sensor and Nikon’s new EXPEED 2TM image processing system, the D3100 delivers exceptional image quality with low noise. The new EXPEED 2TM image-processing engine enhances camera performance and helps to ensure brilliant image quality while managing color, contrast, exposure, noise and speed for optimal results. The D3100’s normal ISO range extends from ISO 100 to 3200, allowing users to capture stunning images, even in low light environments. Additionally, the D3100’s ISO range can expand to a Hi-2 setting of ISO 12,800, furthering the opportunities for low-light shots that other cameras miss.

Other exclusive Nikon technologies include the Active D-Lighting system, which automatically rescues dark or backlit images to help create flattering images with even tones. This is especially useful when photographing subjects that are backlit by the sun or lights to provide an even exposure.

What’s more, Nikon’s Scene Recognition system draws upon the 420-pixel RGB color 3D Matrix Meter for outstanding exposures under a variety of lighting conditions by integrating a database of tens of thousands of sample images. The result is a camera intelligent enough to recognize when photographing a specific scene such as a portrait or landscape and automatically choose the proper camera settings.

To make taking great pictures even easier, the D3100 elevates Nikon COOLPIX technology and incorporates an Auto Scene Selector feature in Live View. This innovative function automatically selects the best scene mode to match shooting conditions. When engaged, the camera will automatically recognize when shooting a lush landscape or fast action sports and adjust the camera settings to create an astounding image. Six preset scene modes can also be accessed with the Mode Dial on top of the camera to overcome many common shooting challenges.

Compact Design. Huge Performance.

With comfortable yet intelligent ergonomics, the D3100 packs powerful technology that’s easy to use into a compact form factor. The advanced 11-point autofocus system of the D3100 makes it easy to find and focus on a subject through an enhanced viewfinder design with new “hollow” focus points to give a clear view of the subject.

In the playing field or the backyard, the benefits of Nikon’s advanced 3D Subject Tracking become clear, as the camera continuously focuses on fast moving subjects throughout the frame, resulting in crisp, clear action shots. Additionally, the D3100 offers split-second shutter response, eliminating the frustration of shutter lag—the annoying delay that ruins so many pictures. With the ability to capture images at up to three fps, users never miss a moment.

Also added to the D3100 is a Quiet Shutter Release mode, which substantially reduces the sound of the mirror while shooting. Quickly accessed by selecting “Q” on the release mode dial, this feature is ideal for the photographer who wishes to remain unobtrusive, for example during quiet ceremonies or photographing a sleeping baby.

Nikon also empowers users to prepare their photos for sharing quickly and easily using Nikon’s extensive in-camera Retouch Menu, which easily applies a variety of fun and dramatic effects to images without a computer. Fun and easy-to-use adjustments include a miniature effect to photos, image overlay, color outline and softening filters for flattering portraits and realistic skin tones.

The D3100 also incorporates Nikon’s Integrated Dust Reduction System, which offers a comprehensive solution that combats the accumulation of image-degrading dust from the camera’s image sensor. The shutter is tested to 100,000 cycles for maximum durability, ensuring years of captured memories.

Gateway to Legendary NIKKOR Optics and Accessories

Nikon has also introduced the ideal companion to the D3100, the brand new AF-S DX NIKKOR 55-300mm VR lens, which gives users super-telephoto zoom capability for an affordable price. This is a perfect complementary lens when combined with the AF-S 18-55mm VR kit lens, and is great for capturing images of sports and wildlife around town or on vacation. Photographers can also appreciate the D3100’s system expandability, as it is compatible with more than 40 legendary NIKKOR AF-S interchangeable lenses. While the D3100 offers a versatile built-in flash, the camera also operates with Nikon’s Creative Lighting System and is capable of Advanced Wireless Lighting when using the SB-900 Speedlight or the SU-800 Wireless Commander. The D3100 D-SLR’s design also supports Eye-Fi memory card functionality, enabling the convenient wireless transfer of images from the camera to a computer when using Eye-Fi memory cards. Also included is a new version of Nikon’s powerful image editing application, View NX2. The latest edition of this software allows users to organize and edit both photos and video files easily.

Price and Availability

The D3100 D-SLR camera outfit, including the versatile AF-S NIKKOR 18-55mm f/3.5-5.6G VR image stabilization lens, is scheduled to be available at Nikon Authorized dealers beginning in mid September 2010, at an estimated selling price of $699.95.* The AF-S DX NIKKOR 55-300mm f/4.5-5.6G ED VR lens will be available starting in September for $399.95*. For more information, please visit www.nikonusa.com.

S5100

At the forefront of product innovation and market firsts, Nikon Inc. introduces two new COOLPIX cameras into the Style Series, marrying first-of-its-kind technology and portable design to enhance the experience of making and sharing great photos and videos.

Building upon its award-winning projector camera, Nikon continues to broaden content sharing with the new COOLPIX S1100pj’s computer connectivity offering a new way to view photos, movies and even presentations. The chic and vibrant new COOLPIX S5100 delivers the speed and ease-of-use that have made the S-Series the preferred choice among consumers who seek style and performance, and advanced Nikon technologies to help create amazing pictures even in low light.

“As the first to introduce a built-in projector in a compact digital camera, our consumers have come to expect innovation from Nikon’s COOLPIX S-Series,” said Bo Kajiwara, director of marketing, Nikon Inc. “In order to meet the evolving needs of our consumers, we have further advanced our award-winning technology, while delivering the high performance and shooting and sharing versatility they have come to trust.”

S1100pj

The New COOLPIX S1100pj: Innovative Sharing Experiences for Work and Play
On the heels of its ground-breaking predecessor, the new COOLPIX S1100pj takes advanced technology a step further with a 40 percent brighter, 14-lumen internal projector complete with a built-in stand and an easy-to-use touch screen interface, allowing the user to share photos and movies in even more environments. With the computer connection feature, the S1100pj also allows the user to connect the camera to a computer via USB and project whatever is on the computer screen or JPEG image files saved to the camera’s memory card or internal memory. Additional creative features include a built-in slide show function that plays photos with music and one-touch HD 720p movie recording with easy projection playback. Whether sharing family photos and videos with loved ones or presenting an important presentation to a client, users can make a big impression by projecting up to 47-inches from over 7-feet away.

Truly putting creativity at the user’s fingertips, the COOLPIX S1100pj features a 3-inch 460,000-dot touch LCD screen with Clear Color Display. A new Paint function allows users to write and draw on projected images in real time, while a wide range of new Retouch functions allow users to add stamps for an entertaining effect or rate their favorite photos for a more convenient search. Other new functions in the S1100pj’s in-camera Retouch Menu include Soft, Selective Color, Cross Screen, Fisheye Effect, Miniature Effect and Makeup Effect, giving the user creative freedom without the need for a computer.

The 14.1-megapixel COOLPIX S1100pj includes a 5x Wide-Angle Optical Zoom-NIKKOR glass lens (28-140mm) and a 5-way VR Image Stabilization System with ISO settings up to 6400 to ensure incredibly sharp, crisp images in low light or while shooting handheld. To further help users capture stunning photos easily, the S1100pj also features 17 scene modes, Subject Tracking, Easy Auto Mode and Nikon’s Smart Portrait System all packed into a colorful, compact design.

The COOLPIX S1100pj will be available in September 2010 for $349.95* MSRP in a choice of colors including black, violet, green and silver.

The New COOLPIX S5100: Style, Speed and Simplicity
The new COOLPIX S5100 combines speedy performance with sleek design for a stylish, yet convenient accessory for wherever life leads. Sporting a fast start-up time, a short shutter-release time and one-touch HD 720p movie recording at 30 fps, the S5100 helps to ensure memories are captured as soon as they happen. The S5100 plays host to a myriad of Nikon technologies used to capture beautiful nighttime and low light shots with less blur and noise. These features include image processing that results in less noise at high sensitivities, a motion detection function, lens-shift vibration reduction (VR) function and a new flash control system.

In addition to must-have features including 12.2-megapixel resolution, a bright 2.7-inch LCD display, 5x Optical Zoom and a 4-way VR Image Stabilization System with ISO settings to 3200 at full resolution, the COOLPIX S5100 also adds a new tripod detection function found on premium NIKKOR lenses. This function detects handheld or tripod shooting and automatically selects the ideal exposure, ISO sensitivity and shutter speed in order to reduce image blur and ensure sharp photos.

The stylish design and vivid color options of the COOLPIX S5100 make the camera a perfect outlet to express one’s personality, while user-friendly features like 18 scene modes, Scene Auto Selector, Subject Tracking and Nikon’s Smart Portrait System make the S5100 an easy-to-use tool for capturing remarkable photos virtually anywhere.

The COOLPIX S5100 will be available in October 2010 for $179.95* MSRP in a choice of attractive colors including black, pink, purple and blue.