To create brand awareness amongst the B class cities and rural consumer market through online medium, Wynncom mobiles has launched an online communication campaign “Ab Style se karo Social Networking”.

Wynncom has come up with an exclusive idea of product positioning, by means of the internet mainly to highlight its stylish features, social application benefits and lots more at just one click. Wynncom conducted a consumer behavior survey, keeping in focus the tech savvy and internet fixated youth. Eyeing the tier II&III category and focused on the vernacular news and entertainment sites.

The target sites are mentioned as:

123Greetings, Aaj Tak, Web Duniya, Amar Ujala, Andhra Prabha, Bharat Matrimony, Bhaskar, Bollywood Hungama, Dianmani, Divya Bhaskar, Great Andhra, Guruji, Jagran, Kannada Prabha, Manorama Online, Matribhoomi, Mid Day, Rajasthan Patrika, Songs Pk.

This initiative was a wise move by Wynn telecom to make its presence felt. The creative was well showcased with the youth phone Y50 with banner communication” Ab Style Se Karo Social Networking”.

The campaign was specially exposed to the site 123greetings.com keeping in focus the number of visitors on the site for Friendship day.
The campaign response was unbelievable indeed, 15600 clicks out of 11mn with @. 14% CTR and ad was exposed to 2.36mn internet users of the target market.

Naved Chaudhary, Head Marketing, Wynn Telecom commented on the campaign; “Today Internet is the best medium to get connected to the masses.  India adds around 1 crore Internet users every year among which 80% lies in age bracket of 15-35yrs. So majority audience is youth and they are having good knowledge, potential buyer, market influencer, trend setter etc. And we decided to make the best possible use of it. This initiative will help us get closer to the crowd and in turn get us noticed on a larger platform”.