India’s largest service initiative for Motherboards by ASUS gets bigger and better in its second version as E.L.I.T.E. 2.0. ASUS now expands its reach to 798 Indian cities from the previous 270 and will also offer Burnt and Corrosion Warranty for all Motherboards with E.L.I.T.E. 2.0. An innovative service initiative launched in July 2010 – E.L.I.T.E. ensured effective service support for motherboards across the length and breadth of the country by providing free Pick-up and Return facility. E.L.I.T.E. 2.0 will offer Burnt and Corrosion Warranty which is a first for any motherboard vendor and will be launched exclusively for Indian customers. It will be effective for all ASUS Motherboards that need RMA service and fall within the 3 years warranty period.

Most consumers often face voltage fluctuations due to erratic power supply which is one of the main reasons of burning of components in motherboards. Also many Indian cities are situated near the coastline which causes corrosion in motherboards. So implementing the exclusive Burnt and Corrosion Warranty in E.L.I.T.E. 2.0 will address most concerns of customers about their ASUS Motherboards.

Mr. Steve Han – General Manager, Service at ASUS (India) said, “India is a very important market for us and has very distinct needs and issues. By launching E.L.I.T.E. service in July 2010, we took the first step towards ensuring complete customer satisfaction when they bought ASUS motherboards. With the E.L.I.T.E. 2.0, we have now increased the range of cities that will be covered to a total of 798 from the existing 270, thus providing effective service to all customers. The Burnt and Corrosion Warranty for all Motherboards is a first of its kind of service offering for any motherboard vendor in the world and we are extremely pleased to offer it as a part of E.L.I.T.E. 2.0 exclusively for Indian customers. Our existing customers can be rest assured that their Motherboards will be covered within the service if the 3 year warranty period on their motherboards is active. Also the DOA policy of 60 days also remains unchanged.”

Mr. Vinay Shetty – Country Head, Component Business, ASUS (India) added, “Our E.L.I.T.E. Service received an overwhelming response from our partners and they also gave us the feedback that ASUS, needed to reach out to more and more remote locations. As such the bigger and better E.L.I.T.E. 2.0 Service will cover the servicing and repair of ASUS Motherboards for customers whose shops are more than 30 kms. away from our existing service centers, thus effectively servicing customers who are located in 798 cities and remote locations for no extra charge. By bundling in the Burnt and Corrosion Warranty for all Motherboards, we attempted to make lives of consumers easier and reinstate our commitment in providing world class services for our customers and partners. We will continue taking path breaking initiatives to ensure that ASUS remains the most trusted and best selling motherboard by continuously innovating to set the level of products and services a notch higher than the entire industry.”