Ricoh Co., Ltd. (president and CEO: Shiro Kondo) today announced the release of GR DIGITAL III x STUSSY, a collaboration model with US fashion brand manufacturer STUSSY Incorporated (headquarters: Irvine, California, the United States) which features special coloring.

GR DIGITAL III x STUSSY is a modified version of the GR DIGITAL III camera that Ricoh released in August 2009. The new product is designed with special features and is to be released as a part of the commemoration in 2010 of the 30th anniversary of the establishment of US fashion brand STUSSY. It will be sold through the sales channels of STUSSY Incorporated.

The GR DIGITAL III x STUSSY retains the performance of the GR DIGITAL III, which introduced superior image quality, and changes the color of essential parts such as the ring cap and shutter button, the area around the mode dial, etc. to royal blue, the concept color for the 30th anniversary of STUSSY. Another completely original feature is that the labels on the buttons, etc. are in the STUSSY font. The “XXX” logo marking the 30th anniversary is also displayed on the flash cover and the exit screen when the power is turned off. Therefore the new product matches functionality to design in a way that is entirely appropriate for a collaboration model.

Furthermore, Ricoh is providing service and support for the GR DIGITAL III x STUSSY that meticulously meets the needs of our customers, just as we did for the GR DIGITAL III.