IBM (NYSE: IBM) today announced new software that delivers a personalized and more interactive shopping experience for the exploding population of mobile users worldwide. The software incorporates new social networking capabilities and the ability for retailers to reach consumers with personalized promotions, coupons and other content, regardless of how or where the customer chooses to shop with them.

Advancements in mobile devices are reshaping the way customers interact with brands, expanding beyond mere information exchange to true online commerce. Increasingly, the beneficiaries of this growth are online retailers. According to independent research firm, Forrester Research, Inc., consumer retail sales from websites is projected to reach $211.7 billion by 2012 in the United States alone, up from $125.1 billion in 2007.*

The new software underscores IBM’s commitment to the mobile space. In June, the company announced a five-year, $100 million research initiative aimed at improving mobile services and capabilities for businesses and consumers worldwide.

Automating the Mobile Shopping Experience

To meet this demand, IBM is introducing WebSphere Commerce 7, a new release of its industry-leading e-commerce software that enhances the shopping experience for mobile consumers. The new IBM Mobile Store solution improves the shopping experience from start to finish, enabling customers to more easily browse an online store, conduct side-by-side product comparisons, then view store locations, check inventory availability and complete the purchase.