The MobileStore, India’s largest telecom retailer and a part of the Essar Group has partnered with PayMate, India’s leading mobile commerce company to offer comprehensive Point of Sale solutions (E-POS) across its 1300 stores in over 200 cities. The service will allow customers to pay for their purchases, recharge talk-time and even buy or send gift vouchers instantly and securely via the mobile.

With PayMate’s mobile payment platform customers shopping at The MobileStore can link their credit card to their mobile phone and post that, can make payments on their mobile over an instant auto-IVR call-back without having to share any further details. Once registered on Paymate, the customer can do retail shopping, online purchases, utility bill payments and lots more at over 15,000 PayMate accredited merchants via the mobile.

Additionally, The MobileStore will also sell GiftMate vouchers (PayMate’s pre-paid mobile voucher) and remote mobile top-up via PayMate’s consolidated interface. This means PayMate registered users and GiftMate users can top-up their pre-paid mobile anywhere, anytime over an instant auto-IVR call back.

Mr. Rajiv Agarwal, CEO & Director, The MobileStore Limited, said "We are constantly innovating and concentrating efforts to enhance the shopping experience for our customers. With the increasing penetration of cell phones, mobile commerce is set for tremendous growth over the coming years. The customer now has the convenience of making the payments at their fingertips."

Mr. Ajay Adiseshann, Founder & Managing Director, PayMate, said "This is probably the largest deployment of mobile payments at a retail level and will provide customers unmatched convenience and security while transacting at The MobileStore whose reach across 200 cities will act as a catalyst to help us popularize mobile payments rapidly and effectively."