Scanbuy, Inc., the global leader in mobile barcode solutions, announces that its ScanLife mobile barcode application will be pre-loaded on Sony Ericsson camera enabled devices. Phones are already being sold with the embedded technology in Spain, Italy, and Mexico with more countries to follow in the coming months.

The ScanLife mobile application uses the camera phone to read all major 1D and 2D barcode formats including Datamatrix, EZcode, QR, UPC, and EAN. The application scans a code to immediately launch a specific action like displaying a website, loading a video, dialing a phone number and more. This makes all physical objects interactive and removes the need for a user to type long URL’s or search for information using keywords.

“Scanbuy and our partners are building a global infrastructure to make mobile barcode scanning completely ubiquitous and easy for the end-user,” said Jonathan Bulkeley, Chief Executive Officer of Scanbuy. “This partnership is already generating tangible results as people are using new Sony Ericsson phones today with our application.”

Telcel, the leading wireless provider in Mexico, is already pre-loading a number of phones with ScanLife. Coca-Cola, Nike, and Frito-Lay have used EZcodes on their marketing material including print advertisements and packaging.

The ScanLife solution is geographically interoperable using ScanLife’s Code Management Platform which generates codes and collects analytic data. The mobile application is supported by millions of mobile phones around the world and it is compatible with all major operating systems, including Android(TM), BlackBerry(TM), BREW(TM), iPhone(TM) OS, Java(TM), Symbian(TM) and Windows(TM). It can be downloaded for free from the phone’s browser at www.getscanlife.com.