Symantec launches Norton 2010 products against cyber crimes
Today’s online thieves will stop at nothing to steal anything you’ve got: your money, your identity, even your good name. And their methods are getting more devious and sophisticated every day. In fact, Symantec blocked an average of more than 245 million attempted malicious code attacks across the globe each month during 2008[2] <#_ftn2> . Phony emails, fake web sites and online ads trick innocent victims into divulging personal data like social security and credit card numbers. Cyber criminals then sell the information to the highest bidder on the online black market. Symantec (Nasdaq: SYMC) knows that cyber crime is real crime, that’s why today, the maker of Norton security software, is bringing to market a completely unique approach to online security with Norton 2010 <http://www.norton.com/everyclickmatters> .
New Reputation-Based Technology – Codenamed: Quorum
Norton Internet Security 2010 and Norton AntiVirus 2010 leverage a new model of security, codenamed Quorum <http://www.norton.com/2010tech> , to attain unmatched detection of new malware and advance far beyond traditional signature and behaviour-based detection. Specifically, Quorum takes the greatest weapon cyber criminals have in their arsenal – their ability to generate unique pieces of malware at an alarming rate – and turns that very weapon against them.
Today, cyber criminals are furiously writing and then rewriting new and unique pieces of malware, hoping to stay under the radar of threat signatures for as long as possible. With Quorum, the very uniqueness of a file and its attributes is what helps us identify it as new malware. More than three years in the making, Quorum tracks files and applications and dozens of their attributes such as their age, download source, digital signature, and prevalence. These attributes are then combined using complex algorithms to determine a reputation. As a file is distributed across the Internet and these attributes change, Quorum updates the reputation of the file. This reputation is especially important when a file is new, likely to be a threat, and traditional defenses are not likely to detect it.
Independent 3rd party test lab, AV-Test.org declared the Norton 2010 beta produced “an excellent result”[3] <#_ftn3> in their recent testing of traditional detection methods such as heuristics and signatures as well as dynamic detection against tougher zero-day threats, which typically escape detection by traditional methods.
Availability, Compatibility and Pricing
Norton Internet Security 2010 and Norton AntiVirus 2010 are available now for purchase through retailers and the Symantec online store at www.in.symantecstore.com as well as various retail locations and online.
Norton 2010 products support Microsoft Windows XP, Windows Vista and Windows 7. All latest versions (2009, 2010) of Norton flagship products including Norton 360, Norton Internet Security and Norton AntiVirus will be Microsoft Windows 7 compatible as of the general availability (GA) of the new operating system. Norton users of these products with a valid subscription will receive the compatibility updates delivered automatically online at no additional cost.
The suggested retail price for Norton Internet Security 2010 is Rs 2,495 for a three PC license, and Rs 1,450 for a single PC license and for Norton AntiVirus 2010 is Rs 1,995 for a three PC license and Rs 1,125 for a single PC license. The price includes one-year service subscription to use the product and receive Symantec’s protection updates. All Norton Internet Security and Norton AntiVirus users with a valid product subscription are eligible to receive the latest product updates via the subscription service model. For more information, visit the Norton Update center at http://updatecenter.norton.com <http://updatecenter.norton.com/> .

